Kontentino and Metricool come from opposite ends of what "social media management" means. Kontentino organizes its whole product around approval workflows — structured sign-off, client portals, and multi-market content coordination for agencies. Metricool grew up as an analytics suite, adding publishing later, and its reporting depth — competitor tracking, combined organic-plus-ads dashboards, exportable reports — is still where it earns its reputation. Both lack Mastodon. Kontentino skips Bluesky; Metricool adds Bluesky but charges extra to post to X (Twitter). Neither is a great fit if flat EUR pricing across all 11 platforms is your priority — which is exactly what SocialKit offers as the third option on this page.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Kontentino | Metricool | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11 | 10 of 11Also supports: Twitch | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | €49/mo Starter (annual)Verified on kontentino.com June 2026; month-to-month is €69/mo | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Tiered EUR/USD plans by seats & profiles — €49 → €109 → €199/mo annual | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 10 profiles on Starter · 40 on Standard · unlimited on ProPer Kontentino’s pricing page (June 2026) | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo | 15 on Solo · 30 on Team |
| Free trial | 14 days, no card required | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNo money-back guarantee found; 14-day trial only, and no free plan (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Included on all plansNo scheduled-post cap published; AI credits are metered below Pro, though (June 2026) | Unlimited on paid plans (Fair Use Policy) · 20/month on Free | Unlimited on every plan |
| Best-time auto-posting | Free best-time tool on siteKontentino publishes free best-time-to-post tools; in-app best-time auto-posting not itemized on the pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Per-platform customization | Per-network post adaptationSupported across connected channels per their product pages (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not itemizedFirst-comment scheduling not itemized on the pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Calendar view | Calendar + Kanban viewsCalendar on all plans; Kanban view from Standard (June 2026) | Yes | Yes |
| Content & AI | |||
| AI assistant | AI captions, translation & images — metered credits100 credits/mo on Starter, 1,000 on Standard, unlimited on Pro (June 2026) | AI assistant, incl. on the free plan | Every plan (metered credits) |
| Post templates | Brand Hub from StandardReusable post templates not itemized; Brand Hub assets gate at Standard (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Content library | Brand Hub (asset hub) from StandardPer Kontentino’s pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not itemizedNative thread composing not documented; no Bluesky or Mastodon support (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Hashtag manager | Hashtag generator tools on siteFree hashtag generators published; in-app hashtag manager not itemized (June 2026) | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 users on Starter · 10 on Standard · 10+ on ProPer Kontentino’s pricing page (June 2026) | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Internal approvals on all plans · client approvals from StandardTheir core feature, per kontentino.com (June 2026) | Advanced planFrom €43/mo, excl. VAT (June 2026) | Team & Enterprise plans |
| Comments on posts | Tasks & notes from StandardComments, tasks and notes gate at the Standard tier (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Paid add-on from €54/mo · included only on ProAnalytics is a paid add-on on Starter & Standard, bundled at Pro; users report on G2/Capterra its depth lags dedicated reporting tools (June 2026) | Core strength — in-depth analytics, competitor tracking, custom reports | Included on every plan |
| API + webhooks | API & SSO on Enterprise onlyAPI/SSO gate at the custom Enterprise tier (June 2026) | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) | Every plan, incl. Solo |
| Support | Email + help center · dedicated account manager from ProAccount manager bundled at Pro; users report on G2/Capterra occasional publishing/connection hiccups | Dedicated account manager on Custom tier | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies and brand teams whose workflow centers on internal + client approvals | Analytics-heavy marketers managing several brands | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Kontentino figures per their public pricing page; Metricool figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Verified on kontentino.com June 2026: Starter €49/mo (3 users, 10 profiles, 100 AI credits) on annual billing — €69 month-to-month; Standard €109/mo (10 users, 40 profiles); Pro €199/mo (unlimited profiles); analytics is a paid add-on from €54/mo below Pro. No free plan — 14-day trial only.
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Kontentino and Metricool prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
These two tools rarely compete for the same person in practice. Kontentino is for agencies and brand teams whose workday is organized around getting content approved by clients and keeping multiple markets in sync. Metricool is for marketers who live in dashboards — tracking competitors, blending organic and paid reporting, and exporting client-ready PDFs. If you are at a small agency that needs approvals above all else, Kontentino is more specialized. If analytics is the deliverable, Metricool is the stronger reporting tool. If you post to many networks and want a predictable flat EUR bill — including Mastodon and Bluesky together, analytics on every plan, and no X add-on — SocialKit is built for that middle ground.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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