Later and Planable are solving genuinely different problems. Later is a visual Instagram scheduler that evolved into an influencer-marketing platform — its drag-and-drop grid preview is the signature feature, its Mavely creator network is the business extension, and Snapchat is its only extra network. Planable was purpose-built for agency collaboration: a structured content calendar with multi-level approval workflows, unlimited users on every paid plan, and per-workspace pricing that scales per brand. Neither tool publishes to Bluesky or Mastodon, and both run a per-unit model that multiplies as you add clients or sets. This page compares them honestly on platforms, pricing, and team features as of June 2026, and shows where SocialKit — a flat-EUR alternative that covers all 11 platforms — changes the math.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Later | Planable | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 7 of 11Also supports: Snapchat | 9 of 11 | All 11 |
| Bluesky | No | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $25/mo (Starter, 1 social set)Lists at $18.75/mo billed annually (June 2026) | $33/workspace/mo Basic (listed)Per-workspace pricing verified on planable.io June 2026; ~$29.70/mo billed annually (2 months free) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per “social set” — extra sets, users, and AI credits are paid add-ons | Per-workspace plans — each brand/workspace billed separately ($33 Basic, $49 Pro, custom Enterprise) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 1 social set (8 profiles) on Starter2 sets (16 profiles) on Growth · 6 sets (48) on Scale | 4 social pages on Basic · 10 on Pro · 50 on Enterprise (per workspace)Per Planable’s pricing page (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 14 days (no free plan) | Free plan: first 50 posts free, no time limit, no cardPost-capped freemium, not a time-limited trial (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNo money-back guarantee found in published plan details (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 30/profile/mo on Starter · 180 on GrowthUnlimited only on Scale ($110/mo) | 60/mo on Basic · 150/mo on Pro · unlimited on Enterprise (per workspace)Per Planable’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | Not itemizedBest-time auto-posting not listed in Planable’s published plan details (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Later’s pricing page (June 2026) | Per-network previews & customizationCore to Planable’s multi-channel editor (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Later’s pricing page (June 2026) | First-comment supportedListed among Planable’s content features (June 2026) | Yes |
| Calendar view | Visual calendar + Instagram grid preview | Feed, Calendar, Grid & List viewsGrid gates to Pro, List to Enterprise (June 2026) | Yes |
| Content & AI | |||
| AI assistant | Metered credits: 5/mo on Starter50/mo on Growth · 100/mo on Scale; extra credits are paid add-ons | AI content tools includedIn-app AI plus free AI generators (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Later’s pricing page (June 2026) | Not itemizedPost templates not listed in Planable’s published plan details (June 2026) | Yes |
| Content library | Not itemizedNot detailed on Later’s pricing page (June 2026) | Media library includedListed among Planable’s content features (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | No X, Bluesky, or Mastodon to thread onLater ended X support Aug 28, 2025 | Not itemizedNative thread support not specified; no Bluesky/Mastodon publishing (June 2026) | Yes |
| Hashtag manager | Hashtag suggestionsUsers report on G2 the hashtag tools feel limited | Not itemizedIn-product hashtag manager not listed in published plan details (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Starter · 2 on Growth · 4 on ScaleExtra users are paid add-ons | Unlimited users on every paid planA genuine differentiator — no per-seat charge (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Not listedNot shown on Later’s pricing page (June 2026) | Multi-level — Required from Pro, multi-level on EnterpriseNone/Optional on Basic; their core strength (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Later’s pricing page (June 2026) | In-context comments on every postA core Planable feature (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Up to 3 months history on Starter1 year on Growth · 2 years on Scale | Paid add-on (+$12/workspace/mo)Not bundled; charged per workspace (June 2026) | Included on every plan |
| API + webhooks | Not listedNo public API or webhooks shown on Later’s pricing page (June 2026) | Public API from Pro planNo API on Basic; Pro lists at $49/workspace/mo (June 2026) | Every plan, incl. Solo |
| Support | Help centerSupport tiers not detailed on the pricing page (June 2026) | Email/chat; dedicated account manager on EnterpriseUsers report on G2/Capterra that pricing feels high for smaller teams | Email · priority on Enterprise |
| Verdict | |||
| Best for | Instagram-first visual planning and influencer campaigns | Agencies & teams that live in approval workflows and a visual calendar | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Later figures per their public pricing page; Planable figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
One social set = up to 8 profiles, 1 user, 30 posts per profile/month, 5 AI credits, 3 months of analytics history. Lists at $18.75/month billed annually. As of June 2026.
Per-workspace pricing verified on planable.io June 2026: Basic $33/workspace/mo (~$29.70 billed annually), Pro $49/workspace/mo (~$44.10 annually), Enterprise custom. Analytics +$12 and Social Inbox +$7.5 per workspace. Free plan: first 50 posts, no time limit.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Later and Planable prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by workflow, not by name recognition. Later is the better of the two for solo creators and small teams built around Instagram — if the visual grid planner is your daily workflow, you schedule to Snapchat, and influencer campaigns are on the roadmap, Later is a cohesive product for that exact scenario. Planable is the better of the two for agencies and multi-person teams where formal approval chains and a polished client-review calendar are the center of gravity — its unlimited-users model and multi-level sign-off are genuinely best-in-class. The gap where most growing social teams actually live is multi-network publishing without a per-workspace or per-set bill. SocialKit covers that gap: all 11 platforms, unlimited posts, analytics bundled in, and flat EUR plans whether you manage one brand or ten.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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