Loomly and Sendible are both long-established names in social media management, but they serve very different customers. Loomly — now owned by Bending Spoons — pitches a content calendar with AI-assisted creation and approval workflows, starting at $65/month. Sendible is built agency-first, with client workflows, white-label options, and plan cards that lead with the annual-billed rate ($25/month for Creator). The two tools share a platform gap: neither publishes to Mastodon, and Loomly goes further by omitting X (Twitter) entirely, while Sendible leaves out Pinterest. This page compares both on pricing, platforms, and team tooling as of June 2026, and shows where SocialKit — a flat-EUR scheduler covering all 11 networks — fits in.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | Sendible | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | 9 of 11 | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | No | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | $29/mo (Creator)$25/mo billed annually ($300/year) — 1 user, 6 profiles (verified June 10, 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Tiered — steep jumps: $29 → $89 → $199 → $299+ per month | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | 6 on Creator · 24 on Traction49 on Scale ($199/mo) — as of June 2026 | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 14 days — no card required | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | NoNone listed on sendible.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Unlimited queue, but daily send caps: 100–500/user/day by planSmart queues: 10 (Creator) · 30 (Traction) · 70 (Scale) · unlimited from Advanced (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | “Tailor posts for each platform”Itemized in their features table (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | Instagram first comment (hashtags)Confirmed in their pricing-page FAQ (June 2026) | Yes |
| Calendar view | Unlimited calendars on every plan | Scheduling & smart queuesPer sendible.com (June 2026) | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | “Unlimited AI Credits” on all plansAI Assist itemized in their features table (June 2026) | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Content library | Yes | Content ideas & suggestionsPer sendible.com (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | 1 on Creator · 4 on Traction · 7 on Scale | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Agency-grade approvalsClient workflows are Sendible’s core focus | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | Team collaboration toolsPer sendible.com (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | Reports & analytics tools | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Help center + support team | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Agencies managing many clients with agency-grade workflows | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; Sendible figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
Creator includes 1 user, 6 profiles, and a 100-post daily send limit. Next tiers: Traction $89/month (4 users, 24 profiles) and Scale $199/month (7 users, 49 profiles). As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Loomly and Sendible prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Loomly and Sendible serve genuinely different markets, and neither is universally "better." Loomly fits teams organized around a content calendar with strict sign-off processes and Snapchat in the mix — at a price that jumps dramatically between its two tiers. Sendible fits agencies managing many clients who need per-client workflows and a sales-friendly, annually-billed price. The case both of them miss is a solo creator or small in-house team posting to many networks — including X, Pinterest, and Mastodon — on a flat, cancel-anytime plan with no daily cap. That is SocialKit’s territory: €29/month flat for all 11 platforms, with approval flows on the €49/month Team plan.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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