Loomly and Sprout Social both target teams that need more than solo scheduling — collaborative content approval, multi-profile management, and shared publishing workflows — but they sit at meaningfully different price points and depths. Loomly, acquired by Bending Spoons in January 2025, is built around a structured content calendar with per-network post mockups and sign-off tooling, starting at $65/month for 12 social accounts and 3 users (as of June 2026). Sprout Social is a fully featured enterprise suite — social listening, unified inbox, publishing, analytics, and advocacy — with per-seat pricing from $79 to $399 per seat per month at annual rates. Neither tool publishes to Mastodon. For buyers who want all 11 platforms including Mastodon, flat EUR pricing, and a money-back guarantee, SocialKit is the third option on this page.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | Sprout Social | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | 10 of 11Also supports: Reddit, Snapchat | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | $79/seat/mo (Essentials, annual billing)$99/seat/mo billed monthly · as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Per seat — every user billed $79–$399/mo at annual rates | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | 5 profiles on Essentials & StandardUnlimited profiles from Professional ($299/seat/mo) | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 30 days, no credit card required | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | NoNone listed on sproutsocial.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | No cap listedPost limits not shown on Sprout’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | Optimal send timesListed from the Essentials plan | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Calendar view | Unlimited calendars on every plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | AI Assist from Professional ($299/seat/mo)AI alt text on Standard · AI reply enhancement on Advanced | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Content library | Yes | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | Per seat — each user adds $79–$399/mo | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Not listed by planApproval details not broken out on Sprout’s pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | Not listedNot shown on Sprout’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | Profile- & post-level reporting from EssentialsPremium Analytics is a paid add-on (price not published) | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | Advanced plan ($399/seat/mo)API access listed on Advanced and up (June 2026) | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Priority support on Enterprise plan | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Enterprise teams needing listening, inbox & advocacy suites | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; Sprout Social figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
$99/seat/month billed monthly. Standard $199, Professional $299, Advanced $399 per seat/month at annual rates. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Loomly and Sprout Social prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
The choice between Loomly and Sprout Social ultimately comes down to budget model and depth. Sprout Social is the stronger pick for mid-market and enterprise teams that genuinely use social listening, the unified inbox, and advocacy tools — if the per-seat budget is available, it earns its price. Loomly is the stronger pick for structured teams of three or fewer that want a clean content calendar with approval workflows at a known, per-plan price, and can live without X and Mastodon in their publishing mix. The gap — small teams that need X, Mastodon, a flat predictable price, and API access without a $399/seat tier — is where SocialKit fits. All 11 platforms, a flat €49/month Team plan with approvals, and a money-back guarantee.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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