Metricool and Sendible serve different ends of the same market. Metricool is a self-serve analytics suite aimed at individuals and brand managers who want deep reporting alongside scheduling; Sendible is a long-established agency platform where client workflows, approval processes, and white-label features take centre stage. Both tools skip some platforms — Metricool is missing Mastodon and charges extra for X; Sendible is missing Pinterest and Mastodon — and the pricing models are structurally different: per-brand EUR tiers with VAT on top versus per-seat USD tiers with steep jumps between levels. This page compares the two honestly as of June 2026, and shows where SocialKit offers a third path: all 11 platforms on a flat, transparent EUR plan with no daily send cap.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Metricool | Sendible | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Twitch | 9 of 11 | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | No | Yes | |
| Pricing & trial | |||
| Entry price | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) | $29/mo (Creator)$25/mo billed annually ($300/year) — 1 user, 6 profiles (verified June 10, 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier | Tiered — steep jumps: $29 → $89 → $199 → $299+ per month | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo | 6 on Creator · 24 on Traction49 on Scale ($199/mo) — as of June 2026 | 15 on Solo · 30 on Team |
| Free trial | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) | 14 days — no card required | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Metricool’s pricing page (June 2026) | NoNone listed on sendible.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans (Fair Use Policy) · 20/month on Free | Unlimited queue, but daily send caps: 100–500/user/day by planSmart queues: 10 (Creator) · 30 (Traction) · 70 (Scale) · unlimited from Advanced (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Metricool’s pricing page (June 2026) | “Tailor posts for each platform”Itemized in their features table (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Metricool’s pricing page (June 2026) | Instagram first comment (hashtags)Confirmed in their pricing-page FAQ (June 2026) | Yes |
| Calendar view | Yes | Scheduling & smart queuesPer sendible.com (June 2026) | Yes |
| Content & AI | |||
| AI assistant | AI assistant, incl. on the free plan | “Unlimited AI Credits” on all plansAI Assist itemized in their features table (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Content library | Not listedNot shown on Metricool’s pricing page (June 2026) | Content ideas & suggestionsPer sendible.com (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Hashtag manager | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) | 1 on Creator · 4 on Traction · 7 on Scale | 2 on Team · unlimited on Enterprise |
| Approval workflow | Advanced planFrom €43/mo, excl. VAT (June 2026) | Agency-grade approvalsClient workflows are Sendible’s core focus | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Metricool’s pricing page (June 2026) | Team collaboration toolsPer sendible.com (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Core strength — in-depth analytics, competitor tracking, custom reports | Reports & analytics tools | Included on every plan |
| API + webhooks | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) | Not listedNot shown on Sendible’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Dedicated account manager on Custom tier | Help center + support team | Email · priority on Enterprise |
| Verdict | |||
| Best for | Analytics-heavy marketers managing several brands | Agencies managing many clients with agency-grade workflows | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Metricool figures per their public pricing page; Sendible figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
Creator includes 1 user, 6 profiles, and a 100-post daily send limit. Next tiers: Traction $89/month (4 users, 24 profiles) and Scale $199/month (7 users, 49 profiles). As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Metricool and Sendible prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
These two tools are addressing different problems, and the right answer depends on who you are. Metricool is the better pick when analytics output is the deliverable — client reports, competitor benchmarks, and a unified organic-plus-paid view at a self-serve price. Sendible is the better pick for agencies with complex client workflows, long evaluation needs, and plans that might scale to high user counts over time. Where neither quite fits is the creator, solo business, or lean team that just needs to post reliably to many platforms at a price they can see and predict. SocialKit is built for exactly that: 11 platforms, no daily caps, no per-network add-ons, flat EUR pricing, and a 7-day money-back guarantee to make the decision easy.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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