Planoly and Sprout Social sit at nearly opposite ends of the social media management market, which makes comparing them genuinely unusual. Planoly is a visual-first planner built around Instagram and Pinterest grid aesthetics — priced from $14/month (Starter, billed annually, as of June 2026) and aimed squarely at solo creators and small brands who want to see exactly how their feed will look before anything goes live. Sprout Social is a full enterprise intelligence suite, with per-seat pricing from $79 to $399 per seat per month at annual-billing rates and a feature set that spans publishing, a unified engagement inbox, social listening, and employee advocacy. The gap in price and scope between them is wide enough that the real question is usually not which of the two to choose, but whether you need either. This page compares the two honestly — pricing, platforms, and team features as of June 2026 — and shows where SocialKit, a flat-EUR multi-platform scheduler, emerges as a third option sitting between them on price and above them on platform breadth.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Planoly | Sprout Social | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 8 of 11Also supports: Amazon | 10 of 11Also supports: Reddit, Snapchat | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $14/mo Starter billed annually ($16/mo monthly per help center)Verified on planoly.com/pricing, June 10, 2026 | $79/seat/mo (Essentials, annual billing)$99/seat/mo billed monthly · as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per social set + per user — extra sets $8–10/mo and extra users $3–5/mo (Growth/Pro only; no add-ons on Starter) | Per seat — every user billed $79–$399/mo at annual rates | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 1 eight-channel “social set” on Starter2 on Growth · 6 on Pro | 5 profiles on Essentials & StandardUnlimited profiles from Professional ($299/seat/mo) | 15 on Solo · 30 on Team |
| Free trial | 14 days + free mobile tier (10 uploads/mo) | 30 days, no credit card required | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot mentioned on planoly.com/pricing (verified June 10, 2026) | NoNone listed on sproutsocial.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited uploads on all paid plansFree mobile tier capped at 10 uploads/mo | No cap listedPost limits not shown on Sprout’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown in Planoly’s published plan details (June 2026) | Optimal send timesListed from the Essentials plan | Yes |
| Per-platform customization | Not listedNot shown in Planoly’s published plan details (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown in Planoly’s published plan details (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | Not listedNot shown in Planoly’s published plan details (June 2026) | AI Assist from Professional ($299/seat/mo)AI alt text on Standard · AI reply enhancement on Advanced | Every plan (metered credits) |
| Post templates | Content templates | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Content library | Built-in media libraryUnlimited uploads on all paid plans (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Bluesky or Mastodon; X publishing is reminder-based per Planoly’s own product page (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Hashtag manager | Hashtag & user-tag groups | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Starter (no add-on seats) · 2 on Growth · 6 on Pro (extra users $3–5/mo) | Per seat — each user adds $79–$399/mo | 2 on Team · unlimited on Enterprise |
| Approval workflow | Not listedNot shown in Planoly’s published plan details (June 2026) | Not listed by planApproval details not broken out on Sprout’s pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown in Planoly’s published plan details (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedReviewers say depth could be more comprehensive (G2/Capterra) | Profile- & post-level reporting from EssentialsPremium Analytics is a paid add-on (price not published) | Included on every plan |
| API + webhooks | Not listedNot shown in Planoly’s published plan details (June 2026) | Advanced plan ($399/seat/mo)API access listed on Advanced and up (June 2026) | Every plan, incl. Solo |
| Support | Email support | Priority support on Enterprise plan | Email · priority on Enterprise |
| Verdict | |||
| Best for | Creators planning a visual Instagram/Pinterest feed | Enterprise teams needing listening, inbox & advocacy suites | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Planoly figures per their public pricing page; Sprout Social figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Verified on planoly.com/pricing, June 10, 2026: $14/month billed annually ($16/month monthly, per their help center), 1 user, 1 eight-channel social set, unlimited uploads. A second social set or user requires upgrading to Growth at $24/month billed annually.
$99/seat/month billed monthly. Standard $199, Professional $299, Advanced $399 per seat/month at annual rates. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Planoly and Sprout Social prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by use case and scale, not by name recognition. Planoly is the right tool if your creative workflow centers on a beautiful Instagram or Pinterest feed and your budget is small — its grid planner is the original and still excellent for that specific job. Sprout Social is the right tool if you run a large social team that genuinely needs listening, inbox management, and advocacy tooling, and your organization is budgeted for enterprise-grade per-seat pricing. The wide gap between them in price, platform coverage, and feature scope is exactly where most growing creators and lean teams actually find themselves: posting to many networks, wanting approvals without per-seat math, and needing predictable costs month to month. That is the case SocialKit is built for — all 11 platforms including Mastodon, flat EUR plans, team approvals at €49/month, and API access on every tier.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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