Publer and Sprout Social sit at very different price points — and very different scopes. Publer is a modular, per-account scheduler priced for creators and small businesses, with a free plan for up to 3 accounts and a headline base of $5/month per professional account. Sprout Social is an AI-powered social intelligence platform aimed at mid-market and enterprise teams, with per-seat pricing that lists from $79/seat/month at annual rates and a 30-day no-card trial that gives you real time to evaluate. This page compares both honestly on pricing, platforms, and team features as of June 2026 — and points to SocialKit, a flat-EUR alternative, for the gap between a per-account budget tool and a per-seat enterprise suite.
€0.00 due today · cancel anytime · 7-day money-back guarantee
All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Publer | Sprout Social | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | All 11Also supports: Telegram, WordPress | 10 of 11Also supports: Reddit, Snapchat | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | Yes | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $5/mo base + $4 per extra account (Professional)Typical configured setups quoted around $12/mo · as of June 2026 | $79/seat/mo (Essentials, annual billing)$99/seat/mo billed monthly · as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Modular — base covers 1 account, add-ons per account and per member | Per seat — every user billed $79–$399/mo at annual rates | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 1 account at the base priceExtras $4/mo (Professional) or $7/mo (Business); every 10th free | 5 profiles on Essentials & StandardUnlimited profiles from Professional ($299/seat/mo) | 15 on Solo · 30 on Team |
| Free trial | 7 days (Professional) · 14 days (Business) + free plan | 30 days, no credit card required | 7 days — €0.00 due today |
| Money-back guarantee | 14 daysListed on publer.com/plans (June 2026) — VAT not included | NoNone listed on sproutsocial.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited scheduling on paid plans · 10 pending/account on Free | No cap listedPost limits not shown on Sprout’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Business plan and upListed under Business-plan features (June 2026) | Optimal send timesListed from the Essentials plan | Yes |
| Per-platform customization | Not listedNot shown in Publer’s published plan details (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| First-comment scheduling | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI Assist — Business plan and upNot listed for the Professional plan (June 2026) | AI Assist from Professional ($299/seat/mo)AI alt text on Standard · AI reply enhancement on Advanced | Every plan (metered credits) |
| Post templates | Not listedNot shown in Publer’s published plan details (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Content library | Drafts & post history (25 drafts on Free) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Hashtag manager | Hashtag suggestions — Business plan and up | Not listedNot shown on Sprout’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Pay per member+$2/mo each (Professional) · +$3/mo each (Business) | Per seat — each user adds $79–$399/mo | 2 on Team · unlimited on Enterprise |
| Approval workflow | Team collaboration includedApproval specifics not shown in Publer’s published plans (June 2026) | Not listed by planApproval details not broken out on Sprout’s pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown in Publer’s published plan details (June 2026) | Not listedNot shown on Sprout’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Business plan and upUsers report on G2/Trustpilot that analytics depth is fairly basic | Profile- & post-level reporting from EssentialsPremium Analytics is a paid add-on (price not published) | Included on every plan |
| API + webhooks | Publer API on Business and up“Access to Publer API” listed under Business features (June 2026) | Advanced plan ($399/seat/mo)API access listed on Advanced and up (June 2026) | Every plan, incl. Solo |
| Support | Help center + support · prioritized on Enterprise | Priority support on Enterprise plan | Email · priority on Enterprise |
| Verdict | |||
| Best for | Budget-minded users with 1–2 accounts who want a free plan | Enterprise teams needing listening, inbox & advocacy suites | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Publer figures per their public pricing page; Sprout Social figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Base covers 1 social account, 0 team members; typical configured setups are quoted around $12/month (Professional) and $21/month (Business). All 11 networks list at $44/month on Professional per Publer’s own calculator. As of June 2026.
$99/seat/month billed monthly. Standard $199, Professional $299, Advanced $399 per seat/month at annual rates. As of June 2026.
billed annually · €29/month billed monthly
€0.00 due today · cancel anytime · 7-day money-back guarantee
Pricing as of June 2026. Publer and Sprout Social prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick based on team size and scope, not name recognition. Publer is the better of the two for solo users and small teams who need a free plan, a low per-account entry, or native Mastodon publishing without enterprise-level spending — its modular pricing works well when you have a handful of accounts. Sprout Social is the better of the two for mid-market and enterprise teams that genuinely need a unified inbox, social listening, and reporting depth that flat-priced schedulers cannot match — and its 30-day trial gives you real evaluation time. The middle ground — teams posting across many networks who want flat, predictable EUR billing without per-seat pricing or per-account math — is where SocialKit was designed to sit: all 11 platforms, AI and analytics from Solo, API + webhooks on every tier, and a 7-day money-back guarantee.
FAQ
Still weighing it up? These are the answers people look for before they switch.
€0.00 due today · cancel anytime · 7-day money-back guarantee
Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
€0.00 due today · cancel anytime · 7-day money-back guarantee
The full head-to-head: every feature, platform, and price compared with Publer.
SocialKit vs Sprout SocialThe full head-to-head: every feature, platform, and price compared with Sprout Social.
Best Publer alternativesSwitching away from Publer? The honest list of tools worth a look.
Best Sprout Social alternativesSwitching away from Sprout Social? The honest list of tools worth a look.
Hootsuite vs Sprout SocialHootsuite and Sprout Social are the two enterprise heavyweights of social media management — and they are more alike than different. Both price per seat in USD at annual terms, both bundle listening and engagement suites on top of publishing, and neither has a free plan. Hootsuite, founded in 2008, leads with social listening and 100+ integrations; Sprout Social, founded in 2010 and publicly traded on NASDAQ, leads with its unified inbox and reporting depth. This page compares the two honestly — pricing, platforms, and team features as of June 2026 — and shows where a third option, SocialKit, undercuts them both on flat EUR pricing.
Buffer vs Sprout SocialBuffer and Sprout Social solve the same problem for two very different buyers. Buffer is the budget-friendly pick: a clean, per-channel workspace with a free-forever plan, built for creators and small businesses. Sprout Social is the premium one: an enterprise social intelligence platform with a unified inbox, social listening, and employee advocacy, listed at $79–$399 per seat per month on annual-billing terms (as of June 2026). This page compares the two honestly — pricing, platforms, and team features — and shows where a third option, SocialKit, undercuts them both with one flat EUR plan.