How to Post a Carousel (Document Post) on LinkedIn

Step by step

1. 1

   Design your carousel slides

   Build each slide at a consistent aspect ratio — 1080 × 1080 px (1:1) or 1080 × 1350 px (4:5) both work well, as of June 2026. Use a tool like Canva, Figma, or Google Slides, then export the whole deck as a single multi-page PDF. Keep text large enough to read without zooming; LinkedIn renders PDFs inline at a relatively small size on mobile.

   Tip: Start with a hook slide whose headline is visible in the feed thumbnail before anyone taps "view document." The first frame is doing most of the heavy lifting — spend extra time on it.

2. 2

   Split or check your PDF with the free carousel splitter

   Run the PDF through SocialKit's free carousel splitter tool to preview each individual page and catch any layout issues before uploading. The tool also lets you export individual slides as images if you later want to repurpose slides for other networks. No account needed to use the tool.

   Tip: Aim for 8–15 slides per carousel. LinkedIn allows up to around 300 pages, but most high-performing B2B carousels that users share internally land in the 8–12 slide range — brevity keeps swipe-through rates up.

3. 3

   Connect your LinkedIn account or Company Page in SocialKit

   In SocialKit, go to Accounts (or the connections area) and add your LinkedIn profile or Page. You will be redirected to LinkedIn's own authorization screen — sign in there and grant the requested permissions. As of June 2026, connecting a Company Page requires that you are a Page admin. Personal profiles and Company Pages are both connectable; choose whichever you post from.

   Tip: Connecting both a personal profile and a Company Page counts as two of your account slots. On the Solo plan you have 15 slots, on Team you have 30, so you can manage multiple brands easily.

4. 4

   Compose the LinkedIn post in SocialKit

   Open the composer in SocialKit and select your LinkedIn account. Write your post text — LinkedIn supports up to 3,000 characters in a document post, as of June 2026, though the feed truncates previews at roughly 140 characters on mobile (around 210 on desktop) before a "see more" link. Add relevant hashtags (three to five focused ones typically outperform a long tail of vague tags, though this is community-reported rather than officially confirmed). Upload your PDF directly in the composer.

   Tip: Front-load your hook into the first ~140 characters (mobile) so it lands before the "see more" break on every device — desktop shows a bit more (around 210). A strong question or a clear outcome statement ("Here is how I grew 3× faster by doing X") performs best in B2B feeds as of June 2026.

5. 5

   Pick the best time to post and schedule

   Check SocialKit's LinkedIn best-time data or the heatmap tool for your account's engagement windows before locking in a time. As a baseline, Tuesday through Thursday mid-morning tends to see stronger B2B engagement, but your own analytics are more reliable than any blanket figure — check them first. Set the date and time in the scheduler, then click Schedule.

   Tip: If you are posting to both a personal profile and a Company Page, stagger the times by at least two hours. Posting the same carousel at the exact same moment on two accounts can look spammy to your connections who follow both.

6. 6

   Verify the scheduled post and confirm publish method

   After scheduling, check the post in SocialKit's calendar view. Confirm the PDF attachment is shown and the account is correct. As of June 2026, SocialKit indicates on the post card whether it will auto-publish at the scheduled time or send you a mobile reminder to publish manually — LinkedIn document post scheduling behavior depends on what the LinkedIn API permits at the time, so check that indicator before you close the calendar.

7. 7

   Monitor early engagement and reply to comments

   Once the post goes live, the first 60–90 minutes of engagement (likes, comments, reposts) can influence how broadly LinkedIn distributes the carousel in the feed — this is community-reported and not an officially documented algorithm rule, but it is widely observed. Check SocialKit's analytics tab for impressions and clicks, and reply to comments from within LinkedIn to keep the conversation going.

   Tip: Save your strongest carousel PDFs to SocialKit's content library so you can repurpose or reshare them later without having to rebuild the asset from scratch.

Best practices

• Open with an unmissable cover slide: the thumbnail LinkedIn displays in the feed is your only chance to earn a tap before the viewer scrolls past, so treat it like an ad headline.
• Keep each slide to one idea — LinkedIn carousels that try to pack too much text per slide lose readers quickly on mobile where the PDF renders small.
• Add a clear call-to-action on the final slide (comment a word, visit a link, save this, follow for more) rather than ending abruptly; carousels without a CTA slide typically generate fewer comments.
• Use consistent branding across all slides — matching fonts, colours, and a small logo watermark protect your content when slides get screenshot and reshared without attribution.
• Schedule carousels when your audience is online; the /best-time-to-post/linkedin heatmap gives you a data-backed starting window, though your own Page analytics are the best calibration.
• After posting, pin the carousel to the top of your Company Page's feed if it is a flagship piece of content — pinned posts remain visible as of June 2026 and extend the carousel's reach window beyond the initial feed burst.

Good to know

Do it in SocialKit