How to Schedule a LinkedIn Company Page Post

Step by step

1. 1

   Connect your LinkedIn Company Page to SocialKit

   Open SocialKit’s connections or accounts settings area and select LinkedIn. You will be redirected to LinkedIn’s own authorization screen — as of June 2026, this is where LinkedIn asks which entity you want to grant access to. Sign in with the LinkedIn account that holds admin rights on the Page, then approve the requested permissions.

   Tip: After approving, LinkedIn presents a list of Pages you administer. Select the correct Company Page — connecting the wrong one is easy to miss and wastes your first few scheduled posts.

2. 2

   Confirm the Page connection

   Back inside SocialKit, the account list should now show your Page’s name and logo. Verify the Page handle matches the one you intended to connect before scheduling anything. As of June 2026, SocialKit receives a revocable OAuth token — it never stores your LinkedIn credentials, and you can revoke access from LinkedIn’s security settings at any time.

3. 3

   Open the composer and select the Company Page

   Create a new post in SocialKit and choose your LinkedIn Company Page as the publishing account. If you manage several accounts you can combine your Page with other networks in the same draft — SocialKit lets you maintain per-platform variants so the LinkedIn copy is tuned for a B2B audience while Instagram or X get a separate version.

   Tip: LinkedIn Company Page posts support text, images (single or multi-image), videos, and link-preview cards. As of June 2026, document (PDF carousel) posts have separate API handling — check SocialKit’s compose screen for the post types currently supported.

4. 4

   Write and format your post

   Craft your caption in the LinkedIn composer. Keep the most important line above the "see more" fold — typically the first two lines — because that is what appears in the feed before a user expands the post. Use line breaks to improve readability; long walls of text see lower engagement. Add a link, image, or video to the post body as needed.

   Tip: Use the free LinkedIn post preview tool to see exactly how the post will render — including the truncation point — before you schedule it.

5. 5

   Pick a date and time using best-time data

   Set the publish date and time in the SocialKit scheduler. As a starting point, LinkedIn Company Pages tend to see higher reach on weekday mornings and early evenings when professionals are checking their feeds — but your audience’s specific behavior matters more than any published average. Consult the SocialKit best-time-to-post data for LinkedIn and cross-check it against your own Page analytics before settling on a slot.

   Tip: Vary your scheduling times across the week rather than posting at the same hour every day. LinkedIn’s feed algorithm as of June 2026 weighs early engagement velocity, so spreading posts across different time zones in your audience can help.

6. 6

   Schedule and verify the queued post

   Confirm the scheduled post. SocialKit will display it on your content calendar with the Page name, publish time, and post type. LinkedIn Company Page posts auto-publish at the scheduled time via the LinkedIn Organization API — you do not need to keep a tab open or receive a mobile notification to approve it.

   Tip: Set your time zone in SocialKit’s account settings first. Scheduling in the wrong time zone is one of the most common reasons a LinkedIn post goes out at an unexpected hour.

7. 7

   Check the post and review Page-level analytics

   Visit your LinkedIn Company Page shortly after the scheduled publish time to confirm the post went live correctly — formatting, link preview, and images all render slightly differently in the native LinkedIn feed than in a composer preview. Early engagement (reactions in the first 60-90 minutes) is a useful signal for whether the time slot worked. Company Pages also expose admin-only analytics a personal profile does not: follower demographics by job function, seniority, industry, and company size, plus visitor and post-impression breakdowns. Use that audience data — not a personal profile's simpler stats — to decide which formats and times to schedule next.

Best practices

• Maintain admin access on the connecting LinkedIn account: if the person who authorized the SocialKit connection loses admin rights on the Page, the connection will break and scheduled posts will fail.
• Start with midweek midday (Tuesday–Thursday, roughly 11 a.m.–4 p.m.) — the closest thing to a 2026 consensus — with early mornings (7–9 a.m.) and the emerging early-evening window (around 5–6 p.m.) as alternates, then refine against your Page analytics. These windows are widely reported but not guaranteed by LinkedIn.
• Keep the first one to two lines of each post self-contained; LinkedIn truncates feed previews at roughly 140 characters on mobile (around 210 on desktop) before a "see more" link as of June 2026, so front-load the hook.
• Mix post formats across the week: a text-only thought-leadership post, a single image with a stat, and a video each serve different audience behaviors. Relying on one format alone can cap reach.
• Use SocialKit’s per-platform customization to write a distinct LinkedIn caption for every cross-post instead of pushing identical copy from another network — B2B tone and hashtag use differ significantly from Instagram or X.
• Reconnect the Company Page in SocialKit if you change your LinkedIn password or if LinkedIn rotates its OAuth tokens — broken connections are the leading cause of missed scheduled posts.

Good to know

Do it in SocialKit