Last updated: 2026-06-02 · Report · By SocialKit Team
Turn a month of analytics into one clean, shareable report: reach, impressions, engagement, follower growth, link clicks, your top post and goal-vs-actual — one row per platform. Download the CSV, paste it into Google Sheets or Excel, or print it for a client deck. No email, no sign-up, no account.
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Download the CSV, copy it straight into Google Sheets or Excel, or print it. Everything below is rendered on this page — nothing is hidden behind a form.
The full template, shown in full — these are the exact columns and a few illustrative example rows.
| Reporting period | Platform | Posts published | Reach | Impressions | Engagement (likes+comments+shares+saves) | Engagement rate | Follower growth (net + %) | Link clicks | Top-performing post (link) | Goal vs actual | Key wins / learnings | Next-period recommendations |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| May 2026 | e.g. 18 | e.g. 42,000 | e.g. 61,500 | e.g. 3,180 | e.g. 3.2% | e.g. +480 (+1.8%) | e.g. 540 | e.g. https://… (Reel — behind the scenes) | Goal 3.0% ER — actual 3.2% (met) | Reels drove most reach; saves up week-on-week | Post 2 Reels/week; test a carousel series | |
| May 2026 | TikTok | e.g. 12 | e.g. 88,000 | e.g. 110,000 | e.g. 6,400 | e.g. 5.8% | e.g. +1,210 (+4.1%) | e.g. 210 | e.g. https://… (how-to under 30s) | Goal 50k reach — actual 88k (exceeded) | Short how-tos outperformed talking-head clips | Double down on how-to format; add captions |
| May 2026 | e.g. 9 | e.g. 14,500 | e.g. 22,000 | e.g. 620 | e.g. 2.8% | e.g. +95 (+0.9%) | e.g. 180 | e.g. https://… (3 lessons from year one) | Goal 200 clicks — actual 180 (missed) | Text + single image beat link-only posts | Lead with a hook line; move link to comments | |
| May 2026 | e.g. 8 | e.g. 9,800 | e.g. 12,400 | e.g. 240 | e.g. 1.9% | e.g. -30 (-0.2%) | e.g. 70 | e.g. https://… (customer spotlight) | Goal flat followers — actual -30 (roughly met) | Reach soft; community posts did best | Reduce frequency; reshare top Reels here | |
| May 2026 | X (Twitter) | e.g. 22 | e.g. 31,000 | e.g. 47,000 | e.g. 410 | e.g. 1.3% | e.g. +60 (+0.5%) | e.g. 95 | e.g. https://… (community question) | Goal 1.5% ER — actual 1.3% (missed) | Question prompts drove replies; links dragged | Run more polls/questions; thread the long ones |
| May 2026 | e.g. 14 | e.g. 26,000 | e.g. 39,000 | e.g. 310 | e.g. 1.2% | e.g. +140 (+2.0%) | e.g. 420 | e.g. https://… (product launch pin) | Goal 400 clicks — actual 420 (met) | Strong outbound clicks vs other networks | Make 2-3 pin variants per blog/product | |
| May 2026 | All platforms (total) | e.g. 83 | e.g. 211,300 | e.g. 291,900 | e.g. 11,160 | e.g. 3.1% (avg) | e.g. +1,955 (+1.6%) | e.g. 1,515 | e.g. https://… (TikTok how-to — top overall) | Reach goal exceeded; clicks goal narrowly met | Video led growth; link-only posts underperformed | Shift mix toward short video; rework link posts |
Add one row per platform per month (plus an optional "All platforms" total row). The numbers shown are illustrative placeholders — clear them and paste in your own analytics.
Download the per-platform report as a CSV for Excel, Google Sheets or Numbers, or copy it straight into a sheet — no import dialog and no account. Print it or save it as a PDF when you are ready to hand it to a stakeholder.
The example rows use placeholder numbers like "e.g. 1,250" and "e.g. 3.2%" so you can see how each column is filled. Delete them before you add real data.
Open each network's native analytics (or your scheduler's reporting) for the month and copy reach, impressions, engagement, follower change and link clicks into one row per platform.
Work out engagement rate and follower-growth % the same way every period. The free engagement-rate calculator does the math so the trend stays comparable month to month.
Compare each metric to the goal you set, then write a short win/learning and one concrete recommendation per row. This turns a data dump into a decision-ready report.
Print to PDF or paste the table into your client deck or email. To make next month's data-gathering faster, plan, schedule and cross-post from SocialKit so your publishing and analytics live in one place.
Use the template for the stakeholder roll-up, and let SocialKit handle the doing: plan, schedule and cross-post to all 11 networks from one place so each month's publishing — and the analytics you report on — live together. SocialKit auto-publishes where the network allows it and sends a publish notification where it does not.
Track and report your results in SocialKitSchedule and cross-post to all 11 networks from one calendar on one flat plan. 7-day free trial — €0.00 due today.
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