Free template

Free Monthly Social Media Report Template

Last updated: 2026-06-02 · Report · By SocialKit Team

Turn a month of analytics into one clean, shareable report: reach, impressions, engagement, follower growth, link clicks, your top post and goal-vs-actual — one row per platform. Download the CSV, paste it into Google Sheets or Excel, or print it for a client deck. No email, no sign-up, no account.

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Get the template

Download the CSV, copy it straight into Google Sheets or Excel, or print it. Everything below is rendered on this page — nothing is hidden behind a form.

Template preview

The full template, shown in full — these are the exact columns and a few illustrative example rows.

Reporting periodPlatformPosts publishedReachImpressionsEngagement (likes+comments+shares+saves)Engagement rateFollower growth (net + %)Link clicksTop-performing post (link)Goal vs actualKey wins / learningsNext-period recommendations
May 2026Instagrame.g. 18e.g. 42,000e.g. 61,500e.g. 3,180e.g. 3.2%e.g. +480 (+1.8%)e.g. 540e.g. https://… (Reel — behind the scenes)Goal 3.0% ER — actual 3.2% (met)Reels drove most reach; saves up week-on-weekPost 2 Reels/week; test a carousel series
May 2026TikToke.g. 12e.g. 88,000e.g. 110,000e.g. 6,400e.g. 5.8%e.g. +1,210 (+4.1%)e.g. 210e.g. https://… (how-to under 30s)Goal 50k reach — actual 88k (exceeded)Short how-tos outperformed talking-head clipsDouble down on how-to format; add captions
May 2026LinkedIne.g. 9e.g. 14,500e.g. 22,000e.g. 620e.g. 2.8%e.g. +95 (+0.9%)e.g. 180e.g. https://… (3 lessons from year one)Goal 200 clicks — actual 180 (missed)Text + single image beat link-only postsLead with a hook line; move link to comments
May 2026Facebooke.g. 8e.g. 9,800e.g. 12,400e.g. 240e.g. 1.9%e.g. -30 (-0.2%)e.g. 70e.g. https://… (customer spotlight)Goal flat followers — actual -30 (roughly met)Reach soft; community posts did bestReduce frequency; reshare top Reels here
May 2026X (Twitter)e.g. 22e.g. 31,000e.g. 47,000e.g. 410e.g. 1.3%e.g. +60 (+0.5%)e.g. 95e.g. https://… (community question)Goal 1.5% ER — actual 1.3% (missed)Question prompts drove replies; links draggedRun more polls/questions; thread the long ones
May 2026Pintereste.g. 14e.g. 26,000e.g. 39,000e.g. 310e.g. 1.2%e.g. +140 (+2.0%)e.g. 420e.g. https://… (product launch pin)Goal 400 clicks — actual 420 (met)Strong outbound clicks vs other networksMake 2-3 pin variants per blog/product
May 2026All platforms (total)e.g. 83e.g. 211,300e.g. 291,900e.g. 11,160e.g. 3.1% (avg)e.g. +1,955 (+1.6%)e.g. 1,515e.g. https://… (TikTok how-to — top overall)Reach goal exceeded; clicks goal narrowly metVideo led growth; link-only posts underperformedShift mix toward short video; rework link posts

Add one row per platform per month (plus an optional "All platforms" total row). The numbers shown are illustrative placeholders — clear them and paste in your own analytics.

What's inside

Reporting period
The month (or date range) the row covers, e.g. "May 2026" or "1–31 May 2026". Keep it consistent every period so month-on-month comparisons line up.
Engagement (likes+comments+shares+saves)
Total interactions for the period on that platform. Define it the same way every month — note whether you include saves/shares — so the trend stays comparable.
Engagement rate
Engagement as a percentage of reach (or followers/impressions — pick one basis and stick to it). Use the free engagement-rate calculator so the math is consistent across periods.
Follower growth (net + %)
Net followers gained or lost in the period and the percentage change, e.g. "+480 (+1.8%)". Net change beats a raw total for showing momentum to a client.
Goal vs actual
The target you set for this metric/platform versus what actually happened, with a quick verdict (met / exceeded / missed). This is the line stakeholders read first.
Next-period recommendations
One or two concrete actions for next month based on what the data showed. A report that ends in decisions is far more useful than one that just lists numbers.

How to use this template

  1. Open the report sheet

    Download the per-platform report as a CSV for Excel, Google Sheets or Numbers, or copy it straight into a sheet — no import dialog and no account. Print it or save it as a PDF when you are ready to hand it to a stakeholder.

  2. Clear the sample rows

    The example rows use placeholder numbers like "e.g. 1,250" and "e.g. 3.2%" so you can see how each column is filled. Delete them before you add real data.

  3. Pull your numbers from each platform

    Open each network's native analytics (or your scheduler's reporting) for the month and copy reach, impressions, engagement, follower change and link clicks into one row per platform.

  4. Calculate the rates consistently

    Work out engagement rate and follower-growth % the same way every period. The free engagement-rate calculator does the math so the trend stays comparable month to month.

  5. Add wins, learnings and next steps

    Compare each metric to the goal you set, then write a short win/learning and one concrete recommendation per row. This turns a data dump into a decision-ready report.

  6. Share it — and automate next month

    Print to PDF or paste the table into your client deck or email. To make next month's data-gathering faster, plan, schedule and cross-post from SocialKit so your publishing and analytics live in one place.

Best practices

  • Keep the same metric definitions and date ranges every month — a comparable trend is worth more to a client than any single big number.
  • Report net follower change, not just the total, and pair it with a percentage so growth reads the same on a small and a large account.
  • Always include a top-performing post link per platform — it shows what worked and gives you a content lead for next month.
  • End every row with a recommendation; a report that drives a decision is the one that gets you renewed.
  • Add an "All platforms (total)" summary row so stakeholders get the headline before the per-network detail.
  • Pull engagement-rate and growth-% the same way each period (as of June 2026, every network labels its in-app metrics slightly differently), and verify the math with the free calculator rather than trusting one dashboard.

Do it in SocialKit

Use the template for the stakeholder roll-up, and let SocialKit handle the doing: plan, schedule and cross-post to all 11 networks from one place so each month's publishing — and the analytics you report on — live together. SocialKit auto-publishes where the network allows it and sends a publish notification where it does not.

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