Is this social media audit template really free, and do I need to give my email?

Yes, it is completely free, and no — there is no email, no sign-up and no account. Click Download CSV or copy the table to your clipboard and it is yours. Every competitor gates their audit template behind a form, a trial or a Google login; this one does not.

What format is the download?

A UTF-8 CSV of the audit grid that opens in Excel, Google Sheets and Apple Numbers. Copy it straight into a sheet (tab-separated, no import dialog), or print the scoreable grid / save it as a PDF to walk through in a review.

How do I calculate the month-over-month follower change %?

Subtract last month's follower count from today's, divide by last month's count, and multiply by 100: (today − last month) ÷ last month × 100. A positive number means growth, a negative one means the account shrank. The free follower-growth-rate calculator does the math for you.

Where do I get the numbers to fill in?

From each platform's own native analytics — Instagram Insights, TikTok Analytics, LinkedIn Page analytics, and so on. The sample numbers in this template (like "e.g. 1,250" and "e.g. 3.2%") are obvious placeholders, not benchmarks — replace them with your real figures.

How often should I run a social media audit?

Monthly works well for most teams, because it keeps the followers-this-month-vs-last-month column meaningful. A quarterly deep audit (revisiting branding, audience demographics and goal alignment) on top of the monthly numbers is a common rhythm.

Which networks can I audit with this template, and can SocialKit help me act on it?

Any network you run — add a row for each. As of June 2026 SocialKit supports 11 networks (Instagram, TikTok, X, Threads, Bluesky, Mastodon, Facebook, LinkedIn, Google Business Profile, YouTube and Pinterest), so once your audit lists the fixes you can schedule and cross-post them from one place — each network either auto-publishes or sends you a publish notification, depending on the platform and account type.

How is this different from your audit checklist guide?

This is the fillable, downloadable grid — one scoreable row per profile with the month-over-month growth column built in. The audit checklist blog post and the glossary entry explain the why and the steps. Use the guide to learn the method, then this template to actually run it.

Free template

Free Social Media Audit Template & Checklist

Last updated: 2026-05-06 · Checklist · By SocialKit Team

Audit every profile in one grid — one row per network. Check branding and bio setup, log followers this month vs last for a clear month-over-month change, note engagement, posting frequency and your top post, then list action items. Download the CSV, open it in Sheets or Excel, or print it. No email, no sign-up.

No email required. No sign-up. Instant download.

Get the template

Download the CSV, copy it straight into Google Sheets or Excel, or print it. Everything below is rendered on this page — nothing is hidden behind a form.

Template preview

The full template, shown in full — these are the exact columns and a few illustrative example rows.

Platform / handle	Profile URL	Profile photo & cover set (Y/N)	Bio / link-in-bio optimized (Y/N)	Branding consistency check	Followers (today)	Followers (last month)	Follower change % (MoM)	Avg engagement rate	Posting frequency	Top-performing post (link)	Audience demographics	Goal alignment	Action items
Instagram — @yourbrand	instagram.com/yourbrand	Y	Y — link-in-bio live	On-brand — logo + colors match	e.g. 8,420	e.g. 8,180	e.g. +2.9%	e.g. 3.2%	e.g. 5 posts / week	e.g. paste Reel URL	e.g. 25–34, mostly US	On track — awareness goal	Test more Reels; refresh highlight covers
TikTok — @yourbrand	tiktok.com/@yourbrand	Y	N — add link in bio	Profile photo slightly cropped	e.g. 12,900	e.g. 11,400	e.g. +13.2%	e.g. 6.1%	e.g. 4 posts / week	e.g. paste video URL	e.g. 18–24	Ahead — top growth channel	Add bio link; double down on series
LinkedIn — Company Page	linkedin.com/company/yourbrand	Y	Y	Banner outdated — update Q3	e.g. 3,050	e.g. 2,990	e.g. +2.0%	e.g. 1.8%	e.g. 3 posts / week	e.g. paste post URL	e.g. industry: SaaS	On track — lead-gen goal	Refresh banner; post more case studies
X — @yourbrand	x.com/yourbrand	Y	Y	On-brand	e.g. 5,600	e.g. 5,720	e.g. -2.1%	e.g. 0.9%	e.g. 1–2 posts / day	e.g. paste post URL	e.g. mixed / global	Behind — engagement goal	Reply more in-thread; test polls
Facebook — Page	facebook.com/yourbrand	N — no cover image	N	Logo low-res — re-export	e.g. 9,800	e.g. 9,810	e.g. -0.1%	e.g. 0.6%	e.g. 2 posts / week	e.g. paste post URL	e.g. 35–44	Stalling — review goal fit	Add cover; decide if worth continuing
Pinterest — @yourbrand	pinterest.com/yourbrand	Y	Y — claimed website	On-brand	e.g. 2,100	e.g. 1,850	e.g. +13.5%	e.g. —	e.g. 10 pins / week	e.g. paste pin URL	e.g. 25–44, mostly US	On track — traffic goal	Build seasonal boards; add fresh pins
YouTube — Channel	youtube.com/@yourbrand	Y	Y — links in description	Thumbnails inconsistent	e.g. 1,420	e.g. 1,300	e.g. +9.2%	e.g. —	e.g. 1 video / week	e.g. paste video URL	e.g. 25–34	On track — long-form goal	Standardize thumbnail template

Add one row per network you run. Sample values are illustrative placeholders (e.g. "e.g. 1,250") — replace them with your own numbers from each platform's native analytics.

What's inside

Platform / handle: One row per network you actively run, with the exact handle. List every profile so you can compare them side by side — and spot any abandoned or duplicate accounts to clean up.
Branding consistency check: Note whether your profile photo, colors, name and tagline match across networks. Inconsistent branding is the most common (and easiest to fix) audit finding.
Followers (today): Today's follower count from the platform's own analytics. Pair it with last month's number — the raw count alone tells you nothing without a trend.
Followers (last month): The follower count from your previous audit (roughly 30 days ago). Keeping last month here lets the template show real momentum instead of a vanity total.
Follower change % (MoM): Month-over-month growth: (today − last month) ÷ last month × 100. This is the column that turns a profile checklist into a growth report — a negative value flags a network that is shrinking.
Avg engagement rate: Average engagement for the period as a percentage. Calculate it consistently across networks (use the free engagement-rate calculator) so the numbers are comparable.
Goal alignment: A one-line verdict on whether this network is serving its goal — on track, ahead, behind, or stalling. This is what makes the audit decision-ready.
Action items: The concrete next steps for this profile (e.g. "add link in bio", "refresh banner"). An audit only pays off if every row ends in an action.

How to use this template

Grab the audit grid
Download the per-network audit grid as a CSV for Excel, Google Sheets or Numbers, or copy it straight into a sheet — no import dialog and no account. Print it if you want a scoreable sheet for a review meeting.
Add one row per network
Replace the example rows with the profiles you actually run. List every active account so you can compare them, and use the audit to catch any dormant or off-brand profiles.
Score the setup columns
Work left to right: confirm the profile photo and cover are set, the bio and link-in-bio are optimized, and branding is consistent. Mark Y/N and jot specifics in the branding column.
Log the numbers and the month-over-month change
Pull followers today and last month from each platform's native analytics, then fill the follower change % and average engagement rate. Use the engagement-rate and follower-growth-rate calculators so the figures are consistent across networks.
Write a goal-alignment verdict and action items
For each row, decide whether the network is serving its goal and list the next steps. End every row with at least one action item — that is what makes the audit worth doing.
Re-run it monthly and act on it in SocialKit
Save the file and repeat it each month so the follower-change column reflects real momentum. Then schedule and cross-post the fixes (new bios, refreshed banners, more posts) to your networks from SocialKit.

Best practices

Audit on a fixed cadence — the same day each month — so the month-over-month follower change is a true comparison and not a guess.
Always pull numbers from each platform's own native analytics, and calculate engagement the same way for every network so rows are comparable.
Treat a negative follower change % as a prompt to investigate, not a verdict — check whether it was a cleanup of bots, a quiet posting month, or a real audience problem.
Tie every row to a goal: if a network is not serving any goal after a few audits, that is a signal to scale it back rather than keep posting out of habit.
Never finish a row without an action item — an audit that does not change what you do next is just data entry.
Confirm bio and link character limits per network before rewriting them; limits vary by platform and change over time (as of June 2026), so check the character-limits tool rather than guessing.

Do it in SocialKit

Tired of copying follower counts by hand each month? SocialKit pulls your performance across all 11 supported networks into one place, so the metrics this audit asks for stay up to date — and you can schedule and cross-post the fixes you find without leaving the app.

Track these numbers automatically in SocialKit

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