Metricool and SocialBee are two of the strongest mid-priced tools in social media management, and they specialize in opposite halves of the job. Metricool, from Spain, is analytics-first: competitor tracking, customizable reports, and a combined organic-plus-ads view, with publishing attached. SocialBee, from Romania, is publishing-first: its content categories recycle evergreen posts automatically so your queue never runs dry. This page compares the two honestly — features, pricing, and platforms as of June 2026 — and shows where a third option, SocialKit, wins on flat EUR pricing for multi-network publishing.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Metricool | SocialBee | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Twitch | 10 of 11Also supports: Mastodon, Telegram, Reddit, Quora & more via reminder-based Universal Posting (not auto-publish) | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) | $29/mo Bootstrap (5 accounts, 1 user)USD only — no EUR billing listed (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier | Tiered by account count — 5/10/25 accounts, then $15/mo per 5 extra profiles | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo | 5 on Bootstrap · 10 on Accelerate · 25 on ProExtra profiles $15/mo per 5; extra users $10/mo | 15 on Solo · 30 on Team |
| Free trial | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) | 14 days, no card required | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Metricool’s pricing page (June 2026) | 30 days | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans (Fair Use Policy) · 20/month on Free | Not listedPost limits are not shown on SocialBee’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on SocialBee’s pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on SocialBee’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on SocialBee’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI assistant, incl. on the free plan | AI assistant on all plansAI generation listed as unlimited on socialbee.com/pricing (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on SocialBee’s pricing page (June 2026) | Yes |
| Content library | Not listedNot shown on Metricool’s pricing page (June 2026) | Content categories: 10 on Bootstrap · 50 on Accelerate · unlimited on ProTheir signature evergreen-recycling feature | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on SocialBee’s pricing page (June 2026) | Yes |
| Hashtag manager | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) | Not listedNot shown on SocialBee’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) | 1 user on Bootstrap & Accelerate · 3 on ProExtra users $10/mo each | 2 on Team · unlimited on Enterprise |
| Approval workflow | Advanced planFrom €43/mo, excl. VAT (June 2026) | Team collaboration featuresApproval specifics not broken out on SocialBee’s pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on SocialBee’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Core strength — in-depth analytics, competitor tracking, custom reports | 3 months of history on Bootstrap · 2 years on Accelerate and Pro | Included on every plan |
| API + webhooks | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) | Not listedNot shown on SocialBee’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Dedicated account manager on Custom tier | Help resources + demo callsUsers report slow email responses on Trustpilot — see below | Email · priority on Enterprise |
| Verdict | |||
| Best for | Analytics-heavy marketers managing several brands | Evergreen content recycling via content categories | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Metricool figures per their public pricing page; SocialBee figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
Accelerate: $49/month for 10 accounts. Pro: $99/month for 25 accounts and 3 users. Extra profiles $15/month per 5; extra users $10/month. USD only, as of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Metricool and SocialBee prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
These two can genuinely coexist — plenty of marketers run Metricool for reporting and another tool for publishing. As a single pick: choose Metricool if analytics depth, a free plan, and native EUR pricing matter most, and budget for the X add-on and VAT; choose SocialBee if automated evergreen recycling is your engine and you value its 30-day money-back guarantee — the most generous terms here. If the job is simply publishing widely at a predictable price, SocialKit is the third option both point toward: all 11 platforms including Mastodon and X with no add-ons, unlimited posts, flat EUR plans, and API + webhooks on every tier.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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