Metricool and SocialPilot both pitch themselves as the affordable way to manage social media — but they grew from opposite directions. Metricool is a Spanish analytics-first suite: competitor tracking, organic-plus-ads dashboards, and client reports, with publishing attached and per-brand EUR tiers from €16/month. SocialPilot is an agency workhorse: bulk scheduling and bundled account tiers from $20/month, with its headline features — client seats, white-label, advanced analytics — living on the $100/month Premium plan. This page compares the two honestly — pricing, platforms, and team features as of June 2026 — and shows where a third option, SocialKit, covers more networks for a flatter price.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Metricool | SocialPilot | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Twitch | 10 of 11 | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) | Listed at $20/mo (Essentials)About $17/mo billed annually; pricing changed in early 2026 — as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier | Tiered by accounts & seats, with per-account/per-user add-ons | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo | 5 on Essentials · 10 on StandardExtra accounts listed at about $4/mo each (June 2026) | 15 on Solo · 30 on Team |
| Free trial | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) | 14 days — no card required | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Metricool’s pricing page (June 2026) | NoNone listed on socialpilot.co/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans (Fair Use Policy) · 20/month on Free | Bulk scheduling supportedPer-plan post limits not shown on the pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Metricool’s pricing page (June 2026) | YesListed on all plans in the pricing-page feature table (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Metricool’s pricing page (June 2026) | YesListed on all plans in the pricing-page feature table (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI assistant, incl. on the free plan | AI Pilot — credits on every plan500 credits listed on Essentials, 5,000 on Premium (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Content library | Not listedNot shown on Metricool’s pricing page (June 2026) | YesContent library listed on all plans (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNo Mastodon support, so no Mastodon threads (June 2026) | Yes |
| Hashtag manager | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) | 1 on Essentials · 3 on Standard · 6 on PremiumExtra users listed at about $5/mo, Standard and up (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Advanced planFrom €43/mo, excl. VAT (June 2026) | Client seats only on Premium ($100/mo)0 client seats on Essentials and Standard, as listed June 2026 | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes“Comments on Post” listed on all plans in the feature table (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Core strength — in-depth analytics, competitor tracking, custom reports | Advanced analytics on Premium ($100/mo) and upUsers report basic reporting on lower tiers (G2/Capterra) | Included on every plan |
| API + webhooks | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) | API access on custom Enterprise onlyListed only on the custom-priced Enterprise tier (June 2026) | Every plan, incl. Solo |
| Support | Dedicated account manager on Custom tier | Varies by planUsers report mixed support experiences on Trustpilot and G2 | Email · priority on Enterprise |
| Verdict | |||
| Best for | Analytics-heavy marketers managing several brands | Agencies that need white-label and client seats on Premium and up | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Metricool figures per their public pricing page; SocialPilot figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
About $17/month billed annually. 5 social accounts, 1 user, no client seats, 500 AI credits. Client seats, white-label, and advanced analytics list on Premium at $100/month. SocialPilot updated pricing in early 2026 — as of June 2026, verify current rates on their pricing page.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Metricool and SocialPilot prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by the job you are hiring for. Metricool is the better of the two if your week revolves around reporting — its analytics, competitor tracking, and organic-plus-ads dashboards are the genuine article, and the free plan is a fair on-ramp for one brand. SocialPilot is the better of the two if you run a multi-client agency and the Premium budget fits — client seats, white-label, and bulk scheduling are exactly what it is built for. But if your actual job is publishing to many networks with a small team, both make you pay around the edges: an X add-on and VAT on one side, $100-tier approvals and per-account add-ons on the other, and no Mastodon on either. That is the case SocialKit is built for — all 11 platforms, approvals on a flat €49/month Team plan, API + webhooks on every tier, and a 7-day money-back guarantee on top of the trial.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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