Agorapulse and Metricool approach social media management from opposite starting points. Agorapulse is a deep agency suite — unified social inbox, social listening, ROI reporting, and competitor benchmarking — priced per user from $79/month on annual billing. Metricool is an analytics-first platform whose free plan and per-brand tiers (starting from €16/month for 5 brands billed annually, prices excluding VAT) make it popular with data-driven marketers and smaller businesses. Both tools miss Mastodon. This page compares them honestly on pricing, platforms, and team features as of June 2026 — and shows where SocialKit, a flat-EUR scheduler, undercuts both.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Agorapulse | Metricool | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Reddit | 10 of 11Also supports: Twitch | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $79/user/mo billed annually (Standard)$99/user/mo billed monthly — as of June 2026 | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every seat billed separately; 10 profiles per plan | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 10 social profiles per planExtra profiles listed at $10/mo each (June 2026) | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo | 15 on Solo · 30 on Team |
| Free trial | 30 days, no card required | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on agorapulse.com/pricing (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited post scheduling on all plans | Unlimited on paid plans (Fair Use Policy) · 20/month on Free | Unlimited on every plan |
| Best-time auto-posting | From Advanced ($149/user/mo annual)“Recommended publishing times in composer” — per their plan table (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| First-comment scheduling | From Professional ($119/user/mo annual)“First comment & threads” — per their plan table (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Calendar view | YesShared calendars gated to the Advanced plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI Writing Assistant on all plansAI reply suggestions only on the contact-sales Custom plan (June 2026) | AI assistant, incl. on the free plan | Every plan (metered credits) |
| Post templates | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Content library | Included on all plansPer their plan comparison table (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on the Agorapulse pricing page (June 2026) | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) | Yes |
| Collaboration | |||
| Team seats | Pay per userEach seat adds $79–$149/mo on annual billing | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Simple approvals from Professional · multi-step on CustomPer their plan comparison table (June 2026) | Advanced planFrom €43/mo, excl. VAT (June 2026) | Team & Enterprise plans |
| Comments on posts | Post & inbox assignments on Professional plan and up | Not listedNot shown on Metricool’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Basic reports on Standard · advanced reports + ROI on Advanced | Core strength — in-depth analytics, competitor tracking, custom reports | Included on every plan |
| API + webhooks | Custom tier only“Reports open API” listed only under the contact-sales Custom plan; Zapier from Advanced (June 2026) | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) | Every plan, incl. Solo |
| Support | Standard support · priority support on Custom tier | Dedicated account manager on Custom tier | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies & mid-market teams that need inbox, listening and ROI reporting | Analytics-heavy marketers managing several brands | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Agorapulse figures per their public pricing page; Metricool figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
$99/user/month billed monthly. Professional: $119/user/mo and Advanced: $149/user/mo on annual billing. Every plan includes 10 social profiles; extra profiles are listed at $10/month each. As of June 2026.
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Agorapulse and Metricool prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Both tools are genuinely good at what they are built for — they just solve different problems. Agorapulse is the stronger pick for agencies and mid-market teams that live in a social inbox, run listening campaigns, and need to report ROI to clients; its per-user premium buys real operational depth. Metricool is the stronger pick when analytics dashboards and multi-channel reports are the primary deliverable, and its free plan offers a risk-free starting point at minimal scale. The gap both tools leave is straightforward: multi-platform publishing across all 11 networks — including Mastodon — on a flat, predictable EUR plan. That is where SocialKit fits, with AI and API + webhooks on every tier and a 7-day money-back guarantee after your trial.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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