Agorapulse and Tailwind are built for entirely different jobs, and buyers who find themselves comparing them are usually trying to solve two different problems at once. Agorapulse is a full agency social-media suite — per-user pricing, a unified inbox, social listening, and ROI tools spanning ten major networks. Tailwind is a Pinterest-specialist scheduling platform that also supports Instagram and Facebook, built for bloggers, creators, and e-commerce sellers who care about Pinterest-driven traffic above everything else. This page maps where each one genuinely wins, notes the platform gaps on both sides, and shows where SocialKit — a flat-EUR all-platform scheduler — fills the space between them.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Agorapulse | Tailwind | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Reddit | 3 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | No | Yes |
| Google Business | Yes | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $79/user/mo billed annually (Standard)$99/user/mo billed monthly — as of June 2026 | Pro lists at $29.99/mo ($17.99/mo billed annually)Free Forever plan also available; frequent % discounts (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every seat billed separately; 10 profiles per plan | Tiered plans metered by posts/month and AI credits | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 10 social profiles per planExtra profiles listed at $10/mo each (June 2026) | 1 on Pro · 3 on MaxPer Tailwind’s pricing-overview page (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 30 days, no card required | Free Forever plan (1 account, 5 posts/mo)No time-limited full trial listed on its pricing pages (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on agorapulse.com/pricing (June 2026) | NoNone listed on tailwindapp.com pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited post scheduling on all plans | 150/mo on Pro · unlimited on MaxPer Tailwind’s pricing-overview page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | From Advanced ($149/user/mo annual)“Recommended publishing times in composer” — per their plan table (June 2026) | SmartSchedule (auto-optimal times) | Yes |
| Per-platform customization | Not listedNot shown on the Agorapulse pricing page (June 2026) | Within its 3 networksCross-posting covers Pinterest, Instagram, Facebook | Yes |
| First-comment scheduling | From Professional ($119/user/mo annual)“First comment & threads” — per their plan table (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Yes |
| Calendar view | YesShared calendars gated to the Advanced plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI Writing Assistant on all plansAI reply suggestions only on the contact-sales Custom plan (June 2026) | Ghostwriter AI (metered credits) | Every plan (metered credits) |
| Post templates | Not listedNot shown on the Agorapulse pricing page (June 2026) | Pin design templates (capped designs/mo by plan) | Yes |
| Content library | Included on all plansPer their plan comparison table (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the Agorapulse pricing page (June 2026) | NoTailwind does not publish to X, Threads, Bluesky, or Mastodon | Yes |
| Hashtag manager | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedPinterest keyword/SEO tools instead (June 2026) | Yes |
| Collaboration | |||
| Team seats | Pay per userEach seat adds $79–$149/mo on annual billing | 1 on Pro · 5 on MaxPer Tailwind’s pricing-overview page (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Simple approvals from Professional · multi-step on CustomPer their plan comparison table (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Team & Enterprise plans |
| Comments on posts | Post & inbox assignments on Professional plan and up | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Basic reports on Standard · advanced reports + ROI on Advanced | Pinterest-focused (Pin, board & profile insights) | Included on every plan |
| API + webhooks | Custom tier only“Reports open API” listed only under the contact-sales Custom plan; Zapier from Advanced (June 2026) | Not listedNo public API/webhooks shown on its pricing pages (June 2026) | Every plan, incl. Solo |
| Support | Standard support · priority support on Custom tier | Email + chat, US-based team | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies & mid-market teams that need inbox, listening and ROI reporting | Pinterest-first bloggers and e-commerce sellers | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Agorapulse figures per their public pricing page; Tailwind figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
$99/user/month billed monthly. Professional: $119/user/mo and Advanced: $149/user/mo on annual billing. Every plan includes 10 social profiles; extra profiles are listed at $10/month each. As of June 2026.
Lists at $17.99/month billed annually, with 150 posts/month and 1 user. Max lists at $99.99/month ($49.99/month annually) and still includes only 3 social accounts. Posting and AI tools pause when plan limits are hit, per Tailwind’s FAQ. Tailwind runs frequent discounts — figures as of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Agorapulse and Tailwind prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Agorapulse and Tailwind serve genuinely different audiences, and most buyers should not be choosing between them — they are solving different problems. Agorapulse is the right tool for agency and mid-market teams that need a full social management suite across many networks, with inbox, listening, and ROI reporting to match. Tailwind is the right tool for Pinterest-first creators and sellers who want the deepest specialist tooling on that one platform. Where both leave a gap — all-platform scheduling with a small team and a flat, predictable EUR bill — SocialKit is built for exactly that: 11 platforms, unlimited posts, approvals on a flat Team plan, API + webhooks on every tier, and a 7-day money-back guarantee.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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