CoScheduleLoomlySocialKit

CoSchedule vs Loomly — and the alternative worth knowing

CoSchedule and Loomly are both well-known social media calendars, but they diverge sharply on two things that matter: which networks they reach and what else they do beyond scheduling. CoSchedule posts to all 11 mainstream social networks — including X (Twitter) and Mastodon — and layers a full work-management suite on top, with Kanban boards, intake forms, and task workflows that turn it into a marketing-operations platform. Loomly skips X and Mastodon entirely (and has since launch), concentrates on approval workflows and content collaboration, and added Snapchat — a network CoSchedule does not list. This page compares both tools honestly on pricing, platforms, and collaboration depth as of June 2026, and shows where SocialKit enters the picture as a flat-EUR third option covering all 11 networks without per-user fees or a steep two-tier pricing cliff.

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CoSchedule vs Loomly vs SocialKit at a glance

All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.

Feature and pricing comparison between CoSchedule, Loomly, and SocialKit, as of June 2026
FeatureCoScheduleLoomlySocialKit
Platforms
Platforms supportedAll 119 of 11Also supports: SnapchatAll 11
BlueskyYesYesYes
MastodonYesNoYes
ThreadsYesYesYes
Google BusinessYesYesYes
PinterestYesYesYes
Pricing & trial
Entry price$19/user/mo annual ($29 month-to-month)Free plan: 1 user, 1 profile, 15 scheduled messages$65/mo (Starter)Lists at $49/mo billed yearly (June 2026)€29/mo flat (€17.40/mo billed annually)
Pricing modelPer user + per profile — 3 profiles included, then $5/mo eachBundled tiers — Starter, then a steep jump to Beyond with no mid-tierFlat plans — all 11 platforms included, no per-network pricing
Social accounts included3 profiles on Social CalendarExtra profiles listed at $5/mo each (June 2026)12 on Starter · 60 on Beyond15 on Solo · 30 on Team
Free trial14 days reported + free planTrial terms not shown on coschedule.com/pricing (June 2026)Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026)7 days — €0.00 due today
Money-back guaranteeNoNone listed on coschedule.com/pricing (June 2026)NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026)7 days
Publishing & scheduling
Scheduled postsUnlimited on paid plans · 15 total on FreeNot listedPost limits not shown on Loomly’s pricing page (June 2026)Unlimited on every plan
Best-time auto-postingYesNot listedNot shown on Loomly’s pricing page (June 2026)Yes
Per-platform customizationNot listedNot shown on the CoSchedule pricing page (June 2026)Post mockups per networkPer Loomly’s own feature pages (June 2026)Yes
First-comment schedulingNot listedNot shown on the CoSchedule pricing page (June 2026)Not listedNot shown on Loomly’s pricing page (June 2026)Yes
Calendar viewYesUnlimited calendars on every planYes
Content & AI
AI assistantOn all plans · 1,600+ AI templates on paid tiersAI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026)Every plan (metered credits)
Post templatesAI templates (20 on Free, 1,600+ on paid plans)Content ideas & daily inspirationYes
Content libraryDAM on Marketing SuiteContact-sales tier (June 2026)YesYes
Thread posts (X, Threads, Bluesky, Mastodon)Not listedNot shown on the CoSchedule pricing page (June 2026)Not listedNo X or Mastodon publishing; thread features not shown (June 2026)Yes
Hashtag managerNot listedNot shown on the CoSchedule pricing page (June 2026)Not listedNot shown on Loomly’s pricing page (June 2026)Yes
Collaboration
Team seatsUp to 3 seats on Social CalendarBilled per user; Free plan is single-user3 on Starter · unlimited on Beyond2 on Team · unlimited on Enterprise
Approval workflowAgency Calendar & aboveSocial approvals listed from $59/user/mo (June 2026)YesTeam & Enterprise plans
Comments on postsTeam discussions on paid tiersNo team collaboration on the Free planCollaboration & approval commentsTeam & Enterprise plans
Integrations & support
AnalyticsSocial analytics & reports on paid plansIncludedSome users on G2 report limited depthIncluded on every plan
API + webhooksNot listedNot shown on the CoSchedule pricing page (June 2026)Not listedNot shown on Loomly’s pricing page (June 2026)Every plan, incl. Solo
SupportHelp center · dedicated manager on contact-sales tiersHelp center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisitionEmail · priority on Enterprise
Verdict
Best forMarketing teams that want a calendar + work-management suiteTeams wanting approval workflows who don’t post to X or MastodonPosting to many platforms on one flat EUR plan

Pricing as of June 2026. CoSchedule figures per their public pricing page; Loomly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.

Pricing face-off: CoSchedule vs Loomly vs SocialKit

Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.

CoSchedule Social Calendar

$19/user/month (billed annually)

$29/user month-to-month. Includes 3 social profiles; extras listed at $5/month each — one user with 11 profiles lists at about $59/month. Content Calendar and Marketing Suite are contact-sales only. As of June 2026.

  • Per-user billing — every seat adds $19–$29/month
  • 3 social profiles included, then $5/month each
  • Social inbox limited to Facebook & Instagram on this tier
  • Social approvals from the $59/user/mo Agency Calendar
  • Free plan: 1 profile, 15 scheduled messages, no X/Twitter
See CoSchedule's pricing

Loomly Starter

$65/month ($49/mo billed yearly)

12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.

  • 12 social accounts and 3 users on Starter
  • No X (Twitter) or Mastodon publishing
  • Next tier jumps to $332/mo monthly — no mid-tier in between
  • Yearly billing is a 12-month commitment, no early termination
  • No money-back guarantee listed
See Loomly's pricing
All 11 platforms included

SocialKit Solo

17.40/month

billed annually · €29/month billed monthly

  • 15 social accounts across all 11 platforms
  • Unlimited scheduled posts
  • AI on every plan
  • API + webhooks on every plan
  • 7-day free trial + 7-day money-back guarantee
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Pricing as of June 2026. CoSchedule and Loomly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.

The verdict: CoSchedule, Loomly, or SocialKit?

Each tool genuinely wins somewhere. Here is the honest split.

CoSchedule wins when…

  • You post to X (Twitter) or Mastodon — CoSchedule publishes to both natively; Loomly supports neither and has not for its entire existence
  • You need a marketing-operations calendar that coordinates campaigns, tasks, and social publishing from one workspace — Kanban boards, intake forms, and team dashboards are genuine CoSchedule strengths that Loomly does not match
  • You want a free entry tier to evaluate the tool at no cost — CoSchedule’s Free Calendar includes 1 profile and 15 scheduled social messages, while Loomly requires a paid plan from day one

Loomly wins when…

  • You publish to Snapchat — Loomly supports it and CoSchedule does not list it as a connected network
  • Approval workflows are the centre of your team’s process and you want them at the entry price — Loomly’s Starter tier includes approvals, while CoSchedule gates them to the Agency Calendar at $59/user/month (as of June 2026)
  • You need many seats on a single plan — Loomly’s Beyond tier lists at $332/month ($249/month billed yearly) and includes unlimited users, while CoSchedule bills per user on every plan

SocialKit wins when…

  • You post to all 11 networks — X, Mastodon, Threads, Bluesky, and Pinterest included — on one flat plan: SocialKit Solo at €29/month (€17.40/month billed annually) with 15 social accounts, instead of CoSchedule’s per-user plus per-profile meter or Loomly’s two-tier jump with no middle option
  • Your team needs an approval workflow without a budget shock — CoSchedule’s approvals start at the Agency Calendar listed at $59/user/month and Loomly’s unlimited-user tier lists at $332/month; SocialKit Team is a flat €49/month with approvals included
  • You want cancel-anytime billing and a 7-day money-back guarantee — Loomly’s yearly plans are a 12-month commitment with no early termination and no money-back guarantee listed, and CoSchedule lists no money-back guarantee either (as of June 2026)
  • You want API + webhooks on the cheapest plan — neither CoSchedule nor Loomly lists API or webhook access on its self-serve tiers; SocialKit ships API + webhooks on every plan, including Solo

Bottom line

Pick by what your team actually does day-to-day. CoSchedule makes sense if you need a unified marketing calendar that coordinates campaigns, tasks, and social in one place — and if X and Mastodon are part of your network mix. Loomly makes sense if approval workflows and content collaboration are the core workflow and you never post to X or Mastodon; its per-network post mockups and unlimited-user Beyond tier are genuinely useful for teams with heavy sign-off processes and Snapchat in the mix. What both tools share is pricing that can scale unexpectedly: CoSchedule charges per user and per extra profile, Loomly has a $267-per-month cliff between its only two tiers. SocialKit sits in the middle of that conversation — all 11 platforms on a flat EUR plan, cancel-anytime billing, a 7-day money-back guarantee, and no per-network or per-user surcharge beyond the flat Team rate.

FAQ

SocialKit vs CoSchedule vs Loomly: frequently asked questions

Still weighing it up? These are the answers people look for before they switch.

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Skip the CoSchedule-or-Loomly dilemma — try the flat-priced third option

Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.

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Agorapulse vs CoSchedule

Agorapulse and CoSchedule are both per-user USD tools that sit well above a simple scheduler in scope — but they are built around different axes. Agorapulse anchors on the social inbox: unified conversation management, social listening, and ROI reporting for agencies and mid-market teams. CoSchedule anchors on the marketing calendar: Kanban boards, task workflows, intake forms, and team dashboards that coordinate an entire marketing operation, not just social posts. Both carry per-user pricing and multi-seat complexity, but at different price points and with different strengths. This page compares the two honestly — pricing, platforms, and team features as of June 2026 — and shows where a third option, SocialKit, undercuts both with flat EUR pricing for the multi-network publishing job they share.

Agorapulse vs Loomly

Agorapulse and Loomly share a shelf in the social media management category but have very little in common beneath the surface. Agorapulse is a deep agency operating system — unified inbox, listening, ROI reporting, per-user pricing — aimed at mid-market agencies and brand teams that manage conversations as much as content. Loomly is a collaboration-forward content calendar built around approval workflows and post mockups, rebuilt into two tiers following its acquisition by Bending Spoons in January 2025. One critical platform difference: Loomly cannot publish to X (Twitter) at all, while Agorapulse offers X publishing via paid add-ons. This page compares both tools honestly on pricing, features, and platforms as of June 2026, and explains where SocialKit — a flat-EUR scheduler publishing natively to all 11 platforms, X included — fits teams that neither serves well.