CoSchedule and Loomly are both well-known social media calendars, but they diverge sharply on two things that matter: which networks they reach and what else they do beyond scheduling. CoSchedule posts to all 11 mainstream social networks — including X (Twitter) and Mastodon — and layers a full work-management suite on top, with Kanban boards, intake forms, and task workflows that turn it into a marketing-operations platform. Loomly skips X and Mastodon entirely (and has since launch), concentrates on approval workflows and content collaboration, and added Snapchat — a network CoSchedule does not list. This page compares both tools honestly on pricing, platforms, and collaboration depth as of June 2026, and shows where SocialKit enters the picture as a flat-EUR third option covering all 11 networks without per-user fees or a steep two-tier pricing cliff.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | CoSchedule | Loomly | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | All 11 | 9 of 11Also supports: Snapchat | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | Yes | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $19/user/mo annual ($29 month-to-month)Free plan: 1 user, 1 profile, 15 scheduled messages | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user + per profile — 3 profiles included, then $5/mo each | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 3 profiles on Social CalendarExtra profiles listed at $5/mo each (June 2026) | 12 on Starter · 60 on Beyond | 15 on Solo · 30 on Team |
| Free trial | 14 days reported + free planTrial terms not shown on coschedule.com/pricing (June 2026) | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on coschedule.com/pricing (June 2026) | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans · 15 total on Free | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on the CoSchedule pricing page (June 2026) | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on the CoSchedule pricing page (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Unlimited calendars on every plan | Yes |
| Content & AI | |||
| AI assistant | On all plans · 1,600+ AI templates on paid tiers | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | Every plan (metered credits) |
| Post templates | AI templates (20 on Free, 1,600+ on paid plans) | Content ideas & daily inspiration | Yes |
| Content library | DAM on Marketing SuiteContact-sales tier (June 2026) | Yes | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the CoSchedule pricing page (June 2026) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on the CoSchedule pricing page (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | Up to 3 seats on Social CalendarBilled per user; Free plan is single-user | 3 on Starter · unlimited on Beyond | 2 on Team · unlimited on Enterprise |
| Approval workflow | Agency Calendar & aboveSocial approvals listed from $59/user/mo (June 2026) | Yes | Team & Enterprise plans |
| Comments on posts | Team discussions on paid tiersNo team collaboration on the Free plan | Collaboration & approval comments | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Social analytics & reports on paid plans | IncludedSome users on G2 report limited depth | Included on every plan |
| API + webhooks | Not listedNot shown on the CoSchedule pricing page (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Help center · dedicated manager on contact-sales tiers | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Email · priority on Enterprise |
| Verdict | |||
| Best for | Marketing teams that want a calendar + work-management suite | Teams wanting approval workflows who don’t post to X or Mastodon | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. CoSchedule figures per their public pricing page; Loomly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
$29/user month-to-month. Includes 3 social profiles; extras listed at $5/month each — one user with 11 profiles lists at about $59/month. Content Calendar and Marketing Suite are contact-sales only. As of June 2026.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. CoSchedule and Loomly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by what your team actually does day-to-day. CoSchedule makes sense if you need a unified marketing calendar that coordinates campaigns, tasks, and social in one place — and if X and Mastodon are part of your network mix. Loomly makes sense if approval workflows and content collaboration are the core workflow and you never post to X or Mastodon; its per-network post mockups and unlimited-user Beyond tier are genuinely useful for teams with heavy sign-off processes and Snapchat in the mix. What both tools share is pricing that can scale unexpectedly: CoSchedule charges per user and per extra profile, Loomly has a $267-per-month cliff between its only two tiers. SocialKit sits in the middle of that conversation — all 11 platforms on a flat EUR plan, cancel-anytime billing, a 7-day money-back guarantee, and no per-network or per-user surcharge beyond the flat Team rate.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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Agorapulse vs CoScheduleAgorapulse and CoSchedule are both per-user USD tools that sit well above a simple scheduler in scope — but they are built around different axes. Agorapulse anchors on the social inbox: unified conversation management, social listening, and ROI reporting for agencies and mid-market teams. CoSchedule anchors on the marketing calendar: Kanban boards, task workflows, intake forms, and team dashboards that coordinate an entire marketing operation, not just social posts. Both carry per-user pricing and multi-seat complexity, but at different price points and with different strengths. This page compares the two honestly — pricing, platforms, and team features as of June 2026 — and shows where a third option, SocialKit, undercuts both with flat EUR pricing for the multi-network publishing job they share.
Agorapulse vs LoomlyAgorapulse and Loomly share a shelf in the social media management category but have very little in common beneath the surface. Agorapulse is a deep agency operating system — unified inbox, listening, ROI reporting, per-user pricing — aimed at mid-market agencies and brand teams that manage conversations as much as content. Loomly is a collaboration-forward content calendar built around approval workflows and post mockups, rebuilt into two tiers following its acquisition by Bending Spoons in January 2025. One critical platform difference: Loomly cannot publish to X (Twitter) at all, while Agorapulse offers X publishing via paid add-ons. This page compares both tools honestly on pricing, features, and platforms as of June 2026, and explains where SocialKit — a flat-EUR scheduler publishing natively to all 11 platforms, X included — fits teams that neither serves well.