Hootsuite and Publer serve very different ends of the market, which makes comparing them surprisingly instructive. Hootsuite is a full enterprise social intelligence suite — per-seat pricing from $99/month per user (Standard, as of June 2026), social listening, employee advocacy, and the integration depth that large organizations expect. Publer is a budget-friendly scheduler built for creators and small agencies, with a genuine free plan and a modular billing model that lets you pay per social account rather than per user. Both cover most of the same publishing networks, but the pricing models diverge sharply. This page compares them honestly as of June 2026 — and points to a flat-EUR third option, SocialKit, for teams that fall between the two.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Hootsuite | Publer | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: WhatsApp (messaging) | All 11Also supports: Telegram, WordPress | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | Yes | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $99/mo per user (Standard)Listed price, annual billing — as of June 2026 | $5/mo base + $4 per extra account (Professional)Typical configured setups quoted around $12/mo · as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every teammate is another full subscription | Modular — base covers 1 account, add-ons per account and per member | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | Up to 10 on StandardUnlimited from the Advanced plan (listed $249/mo) | 1 account at the base priceExtras $4/mo (Professional) or $7/mo (Business); every 10th free | 15 on Solo · 30 on Team |
| Free trial | 30 daysNo free plan; converts to a paid plan unless cancelled | 7 days (Professional) · 14 days (Business) + free plan | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Hootsuite’s plans page (June 2026) | 14 daysListed on publer.com/plans (June 2026) — VAT not included | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans | Unlimited scheduling on paid plans · 10 pending/account on Free | Unlimited on every plan |
| Best-time auto-posting | Yes | Business plan and upListed under Business-plan features (June 2026) | Yes |
| Per-platform customization | Yes | Not listedNot shown in Publer’s published plan details (June 2026) | Yes |
| First-comment scheduling | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | OwlyGPT AI assistantIncluded from the Standard plan | AI Assist — Business plan and upNot listed for the Professional plan (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Yes |
| Content library | Asset & content libraryListed on all plans on Hootsuite’s plans page (June 2026) | Drafts & post history (25 drafts on Free) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Mastodon publishing; thread support not itemized (June 2026) | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Yes |
| Hashtag manager | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Hashtag suggestions — Business plan and up | Yes |
| Collaboration | |||
| Team seats | Per-user — each seat billed separatelyStandard lists at $99/mo per user (June 2026) | Pay per member+$2/mo each (Professional) · +$3/mo each (Business) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Enterprise plan onlyPer the plans-page feature table — Enterprise is custom-quoted (June 2026) | Team collaboration includedApproval specifics not shown in Publer’s published plans (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot itemized on Hootsuite’s plans page (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Included · custom reports from Advanced | Business plan and upUsers report on G2/Trustpilot that analytics depth is fairly basic | Included on every plan |
| API + webhooks | 100+ app integrationsPublic API access not itemized on the plans page (June 2026) | Publer API on Business and up“Access to Publer API” listed under Business features (June 2026) | Every plan, incl. Solo |
| Support | Chatbot & help center · premier support on EnterpriseUsers report slow responses on lower tiers | Help center + support · prioritized on Enterprise | Email · priority on Enterprise |
| Verdict | |||
| Best for | Enterprises and large agencies running social listening at scale | Budget-minded users with 1–2 accounts who want a free plan | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Hootsuite figures per their public pricing page; Publer figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed at $99/mo per user, billed annually, with up to 10 social accounts. Advanced lists at $249/mo; Enterprise is custom-quoted. As of June 2026 — Hootsuite renders prices dynamically, so confirm on their plans page.
Base covers 1 social account, 0 team members; typical configured setups are quoted around $12/month (Professional) and $21/month (Business). All 11 networks list at $44/month on Professional per Publer’s own calculator. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Hootsuite and Publer prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
The right pick depends on scale and what you actually use. Publer is genuinely excellent value for 1–2 accounts — its free plan and low per-account entry are hard to beat, and its 14-day money-back guarantee is more generous than most. Hootsuite earns its price tag if you need enterprise listening and advocacy; it makes little sense if scheduling is the whole job. The middle ground — posting to many networks with a small team, wanting AI and analytics without buying a higher tier — is exactly what SocialKit is designed for: all 11 platforms, flat EUR billing, AI on every plan, and no per-account math to run every time you add a new channel.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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