Iconosquare and Loomly are built for different jobs. Iconosquare is an analytics-first platform rooted in social reporting — deep data, white-label agency output, and competitor benchmarking define it. Loomly is a collaboration-first content platform with strong approval workflows and a post-mockup system, acquired by Bending Spoons in January 2025 and now offering two paid tiers. The two tools rarely compete directly: one is for agencies proving ROI, the other for teams signing off on content. This page compares them on platforms, pricing, and team features as of June 2026 — and introduces SocialKit as a flat-EUR publishing alternative that covers what both miss.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Iconosquare | Loomly | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 8 of 11 | 9 of 11Also supports: Snapchat | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | €33/mo billed yearly (Launch)Free plan: 2 profiles, 10 posts/mo per profile. Month-to-month rates are higher | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Tiered plans — 5 profiles per tier, extra users €16/mo each | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 profiles on every paid tierSame 5-profile cap from €33 Launch to €116 Excel; larger counts via custom plans | 12 on Starter · 60 on Beyond | 15 on Solo · 30 on Team |
| Free trial | 14 days, no card required + free plan | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on iconosquare.com/pricing (June 2026) | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 100/mo on Launch · unlimited on Scale & Excel | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Calendar view | Yes | Unlimited calendars on every plan | Yes |
| Content & AI | |||
| AI assistant | AI captionsListed from the Launch plan (June 2026) | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Content ideas & daily inspiration | Yes |
| Content library | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Yes | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Yes |
| Hashtag manager | Not listedHashtag tracking exists in analytics; a publishing-side manager is not shown (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Launch · 3 on Scale · 6 on Excel (+€16/mo each extra) | 3 on Starter · unlimited on Beyond | 2 on Team · unlimited on Enterprise |
| Approval workflow | Scale plan (€69/mo) and up | Yes | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Collaboration & approval comments | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Deep — 1-yr data on Launch, 2-yr on Scale, unlimited on Excel | IncludedSome users on G2 report limited depth | Included on every plan |
| API + webhooks | API on Excel plan only (€116/mo)Webhooks not shown on their pricing page (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Email · dedicated CSM on ExcelSome users report on review sites that support is email-led and can be slow | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies and brands that need deep, white-label social analytics | Teams wanting approval workflows who don’t post to X or Mastodon | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Iconosquare figures per their public pricing page; Loomly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
5 social profiles, 1 user, 100 posts/month. Quoted prices are annual-billing rates — month-to-month is higher. Scale is €69/month and Excel €116/month billed yearly, each still with 5 profiles. As of June 2026.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Iconosquare and Loomly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Choose based on what matters most to your team. Iconosquare wins when reporting is the deliverable — its analytics depth, competitor benchmarking, and white-label output are genuine differentiators, and it still posts to X where Loomly cannot. Loomly wins when team sign-off and platform breadth (Bluesky, Google Business, Snapchat) are the priorities — but its pricing cliff and 12-month yearly commitment are real risks to weigh. The gap between them is where many creators and small-to-mid teams operate: reliable multi-network publishing without enterprise analytics or collaboration overhead. That is SocialKit's case — all 11 platforms, approval workflows on a flat €49/month Team plan, and API + webhooks from the cheapest tier.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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The full head-to-head: every feature, platform, and price compared with Iconosquare.
SocialKit vs LoomlyThe full head-to-head: every feature, platform, and price compared with Loomly.
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Agorapulse vs IconosquareAgorapulse and Iconosquare sit at opposite ends of the same mid-market bracket — but they serve fundamentally different jobs. Agorapulse is an agency operating system: a unified social inbox, listening, ROI reporting, and publishing all under one roof, priced per user. Iconosquare is an analytics powerhouse that treats publishing as the supporting act, with multi-year data retention, competitor benchmarking, and white-label client reports baked into every tier — and a free plan for light use. Neither is a bad tool; they just optimize for very different workflows. This page compares them honestly on pricing, platforms, and features as of June 2026, and points out where SocialKit — a flat-EUR, publishing-first scheduler covering all 11 platforms — undercuts both.
Agorapulse vs LoomlyAgorapulse and Loomly share a shelf in the social media management category but have very little in common beneath the surface. Agorapulse is a deep agency operating system — unified inbox, listening, ROI reporting, per-user pricing — aimed at mid-market agencies and brand teams that manage conversations as much as content. Loomly is a collaboration-forward content calendar built around approval workflows and post mockups, rebuilt into two tiers following its acquisition by Bending Spoons in January 2025. One critical platform difference: Loomly cannot publish to X (Twitter) at all, while Agorapulse offers X publishing via paid add-ons. This page compares both tools honestly on pricing, features, and platforms as of June 2026, and explains where SocialKit — a flat-EUR scheduler publishing natively to all 11 platforms, X included — fits teams that neither serves well.