Iconosquare and Tailwind share a corner of the market — both have deep roots in Pinterest and Instagram — but they solve different problems. Iconosquare is an analytics-first platform built for agencies and brands that need detailed social performance data across eight networks, with publishing as the supporting feature. Tailwind is a Pinterest-specialist growth tool, on the market since 2012 and self-described as Pinterest’s longest-standing developer partner, offering SmartSchedule, Communities, and keyword research built around the Pinterest algorithm — but it publishes to just three networks. The gap between a broad analytics platform and a Pinterest-focused growth tool is where most buyers make the decision. If you post beyond those three networks, or you want unlimited posts without monthly quotas on a flat EUR plan, SocialKit covers all 11 platforms and sits here as the third alternative.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Iconosquare | Tailwind | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 8 of 11 | 3 of 11 | All 11 |
| Bluesky | No | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | No | Yes |
| Google Business | No | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | €33/mo billed yearly (Launch)Free plan: 2 profiles, 10 posts/mo per profile. Month-to-month rates are higher | Pro lists at $29.99/mo ($17.99/mo billed annually)Free Forever plan also available; frequent % discounts (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Tiered plans — 5 profiles per tier, extra users €16/mo each | Tiered plans metered by posts/month and AI credits | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 profiles on every paid tierSame 5-profile cap from €33 Launch to €116 Excel; larger counts via custom plans | 1 on Pro · 3 on MaxPer Tailwind’s pricing-overview page (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 14 days, no card required + free plan | Free Forever plan (1 account, 5 posts/mo)No time-limited full trial listed on its pricing pages (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on iconosquare.com/pricing (June 2026) | NoNone listed on tailwindapp.com pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 100/mo on Launch · unlimited on Scale & Excel | 150/mo on Pro · unlimited on MaxPer Tailwind’s pricing-overview page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | SmartSchedule (auto-optimal times) | Yes |
| Per-platform customization | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Within its 3 networksCross-posting covers Pinterest, Instagram, Facebook | Yes |
| First-comment scheduling | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI captionsListed from the Launch plan (June 2026) | Ghostwriter AI (metered credits) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Pin design templates (capped designs/mo by plan) | Yes |
| Content library | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Iconosquare’s pricing page (June 2026) | NoTailwind does not publish to X, Threads, Bluesky, or Mastodon | Yes |
| Hashtag manager | Not listedHashtag tracking exists in analytics; a publishing-side manager is not shown (June 2026) | Not listedPinterest keyword/SEO tools instead (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Launch · 3 on Scale · 6 on Excel (+€16/mo each extra) | 1 on Pro · 5 on MaxPer Tailwind’s pricing-overview page (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Scale plan (€69/mo) and up | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Deep — 1-yr data on Launch, 2-yr on Scale, unlimited on Excel | Pinterest-focused (Pin, board & profile insights) | Included on every plan |
| API + webhooks | API on Excel plan only (€116/mo)Webhooks not shown on their pricing page (June 2026) | Not listedNo public API/webhooks shown on its pricing pages (June 2026) | Every plan, incl. Solo |
| Support | Email · dedicated CSM on ExcelSome users report on review sites that support is email-led and can be slow | Email + chat, US-based team | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies and brands that need deep, white-label social analytics | Pinterest-first bloggers and e-commerce sellers | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Iconosquare figures per their public pricing page; Tailwind figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
5 social profiles, 1 user, 100 posts/month. Quoted prices are annual-billing rates — month-to-month is higher. Scale is €69/month and Excel €116/month billed yearly, each still with 5 profiles. As of June 2026.
Lists at $17.99/month billed annually, with 150 posts/month and 1 user. Max lists at $99.99/month ($49.99/month annually) and still includes only 3 social accounts. Posting and AI tools pause when plan limits are hit, per Tailwind’s FAQ. Tailwind runs frequent discounts — figures as of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Iconosquare and Tailwind prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by what the tool actually does at the center of your strategy. Tailwind earns its place if Pinterest is the engine — its specialist tools, developed over more than a decade as a Pinterest partner, deliver depth that no general scheduler matches. Iconosquare earns its place if analytics are the deliverable — its reporting suite is one of the strongest in the mid-market, and it covers eight networks from a GDPR-native EUR platform. The overlap is everyone whose strategy covers more than three networks, who posts in volume without wanting a monthly quota ceiling, and who wants predictable EUR billing with API access available from the first plan. That is the SocialKit case: all 11 platforms, unlimited posts, flat EUR pricing, a 7-day money-back guarantee, and no analytics tradeoff for the core scheduling job.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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The full head-to-head: every feature, platform, and price compared with Iconosquare.
SocialKit vs TailwindThe full head-to-head: every feature, platform, and price compared with Tailwind.
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Later vs TailwindLater and Tailwind are both visual-first schedulers with loyal creator followings — and both are specialists rather than all-rounders. Later grew up on Instagram and publishes to eight networks, including TikTok and LinkedIn, though it dropped X in 2025. Tailwind grew up on Pinterest and publishes to just three: Pinterest, Instagram, and Facebook. Both cap monthly posts and meter AI credits on their lower plans. This page compares the two honestly — platforms, pricing, and limits as of June 2026 — and shows where a third option, SocialKit, covers all 11 major platforms on one flat EUR plan.
Planoly vs TailwindPlanoly and Tailwind are both visual-first planners with deep creator roots — and they overlap far less than their reputations suggest. Planoly is the original Instagram grid planner, now auto-publishing to seven channels with reminder-based slots for X and Amazon, listed from $14/month billed annually. Tailwind is a Pinterest growth machine — a Pinterest developer partner since 2012 — that publishes to just Pinterest, Instagram, and Facebook, with monthly post quotas and AI credits metering every plan. This page compares the two honestly — platforms, quotas, and pricing as of June 2026 — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.