Kontentino and Loomly compete for a very similar buyer — agencies and brand teams wanting structured content approval with a shared calendar — but they diverge sharply on platforms and pricing. Kontentino posts to nine networks including X, but skips Bluesky and Mastodon. Loomly covers ten networks including Bluesky and Snapchat, but cannot post to X (Twitter) or Mastodon at all. Kontentino’s entry tier lists at €49/month for 3 users; Loomly’s lists at $65/month ($49 billed yearly) for 3 users, with no mid-tier between there and $332/month. Neither has a free plan or a money-back guarantee. For teams that want X, Bluesky, and Mastodon together — plus flat EUR pricing — SocialKit is the alternative worth measuring both against.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Kontentino | Loomly | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11 | 9 of 11Also supports: Snapchat | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | €49/mo Starter (annual)Verified on kontentino.com June 2026; month-to-month is €69/mo | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Tiered EUR/USD plans by seats & profiles — €49 → €109 → €199/mo annual | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 10 profiles on Starter · 40 on Standard · unlimited on ProPer Kontentino’s pricing page (June 2026) | 12 on Starter · 60 on Beyond | 15 on Solo · 30 on Team |
| Free trial | 14 days, no card required | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNo money-back guarantee found; 14-day trial only, and no free plan (June 2026) | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Included on all plansNo scheduled-post cap published; AI credits are metered below Pro, though (June 2026) | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Free best-time tool on siteKontentino publishes free best-time-to-post tools; in-app best-time auto-posting not itemized on the pricing page (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Per-platform customization | Per-network post adaptationSupported across connected channels per their product pages (June 2026) | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Yes |
| First-comment scheduling | Not itemizedFirst-comment scheduling not itemized on the pricing page (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Calendar view | Calendar + Kanban viewsCalendar on all plans; Kanban view from Standard (June 2026) | Unlimited calendars on every plan | Yes |
| Content & AI | |||
| AI assistant | AI captions, translation & images — metered credits100 credits/mo on Starter, 1,000 on Standard, unlimited on Pro (June 2026) | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | Every plan (metered credits) |
| Post templates | Brand Hub from StandardReusable post templates not itemized; Brand Hub assets gate at Standard (June 2026) | Content ideas & daily inspiration | Yes |
| Content library | Brand Hub (asset hub) from StandardPer Kontentino’s pricing page (June 2026) | Yes | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not itemizedNative thread composing not documented; no Bluesky or Mastodon support (June 2026) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Yes |
| Hashtag manager | Hashtag generator tools on siteFree hashtag generators published; in-app hashtag manager not itemized (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 users on Starter · 10 on Standard · 10+ on ProPer Kontentino’s pricing page (June 2026) | 3 on Starter · unlimited on Beyond | 2 on Team · unlimited on Enterprise |
| Approval workflow | Internal approvals on all plans · client approvals from StandardTheir core feature, per kontentino.com (June 2026) | Yes | Team & Enterprise plans |
| Comments on posts | Tasks & notes from StandardComments, tasks and notes gate at the Standard tier (June 2026) | Collaboration & approval comments | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Paid add-on from €54/mo · included only on ProAnalytics is a paid add-on on Starter & Standard, bundled at Pro; users report on G2/Capterra its depth lags dedicated reporting tools (June 2026) | IncludedSome users on G2 report limited depth | Included on every plan |
| API + webhooks | API & SSO on Enterprise onlyAPI/SSO gate at the custom Enterprise tier (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Email + help center · dedicated account manager from ProAccount manager bundled at Pro; users report on G2/Capterra occasional publishing/connection hiccups | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies and brand teams whose workflow centers on internal + client approvals | Teams wanting approval workflows who don’t post to X or Mastodon | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Kontentino figures per their public pricing page; Loomly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Verified on kontentino.com June 2026: Starter €49/mo (3 users, 10 profiles, 100 AI credits) on annual billing — €69 month-to-month; Standard €109/mo (10 users, 40 profiles); Pro €199/mo (unlimited profiles); analytics is a paid add-on from €54/mo below Pro. No free plan — 14-day trial only.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Kontentino and Loomly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Both tools are built for teams, not solos, and both charge for that. The decision between them turns largely on one question: do you need X or Bluesky? If X is essential — it is still the primary channel for B2B conversation, breaking news, and real-time community — Kontentino is the only option of the two. If Bluesky matters more and Snapchat is in your stack, Loomly has the edge on platform coverage. Beyond platforms, Kontentino has deeper approval-workflow specialization; Loomly has a more generous seat model at its Beyond tier and includes analytics out of the box. The team that needs neither trade-off — all 11 platforms, flat EUR pricing, analytics on every plan, cancel anytime — is the case SocialKit is built for.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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Agorapulse vs KontentinoAgorapulse and Kontentino are both aimed squarely at agencies and brand teams — but they carve up the job differently. Agorapulse is a broad-suite platform: publishing, a unified social inbox, listening, ROI reporting, and competitor benchmarking, priced per user. Kontentino is a specialist in structured approvals: internal sign-off flows, dedicated client-approval workflows, a Brand Hub for assets, and localized multi-market publishing — with analytics sitting behind a paid add-on rather than the plan. Both are credible tools for agencies, and both sit at mid-to-upper market price points. This page compares them honestly on pricing, platforms, and workflows as of June 2026, and notes where SocialKit — a flat-EUR scheduler covering all 11 platforms — serves the teams that neither fully fits.
Agorapulse vs LoomlyAgorapulse and Loomly share a shelf in the social media management category but have very little in common beneath the surface. Agorapulse is a deep agency operating system — unified inbox, listening, ROI reporting, per-user pricing — aimed at mid-market agencies and brand teams that manage conversations as much as content. Loomly is a collaboration-forward content calendar built around approval workflows and post mockups, rebuilt into two tiers following its acquisition by Bending Spoons in January 2025. One critical platform difference: Loomly cannot publish to X (Twitter) at all, while Agorapulse offers X publishing via paid add-ons. This page compares both tools honestly on pricing, features, and platforms as of June 2026, and explains where SocialKit — a flat-EUR scheduler publishing natively to all 11 platforms, X included — fits teams that neither serves well.