Later and Loomly have carved out different corners of the social-media scheduling market. Later is an Instagram-first visual planner built around a drag-and-drop content calendar and an influencer-marketing platform; its Starter plan lists at $25/month and its real strength is the Instagram grid preview workflow. Loomly is a collaboration-focused content calendar — approvals, per-network post mockups, and unlimited calendars come standard on every tier — but its pricing starts at $65/month and the jump to its next plan is steep. Both tools were acquired in 2025 (Later merged with Mavely, Loomly was taken over by Bending Spoons), and both share the same notable platform gaps: neither publishes to X (Twitter) or Mastodon as of June 2026. This comparison covers both tools honestly — pricing, platforms, and team features — and notes where SocialKit, a flat-EUR third option, fills the gaps neither leaves room for.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Later | Loomly | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 7 of 11Also supports: Snapchat | 9 of 11Also supports: Snapchat | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $25/mo (Starter, 1 social set)Lists at $18.75/mo billed annually (June 2026) | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per “social set” — extra sets, users, and AI credits are paid add-ons | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 1 social set (8 profiles) on Starter2 sets (16 profiles) on Growth · 6 sets (48) on Scale | 12 on Starter · 60 on Beyond | 15 on Solo · 30 on Team |
| Free trial | 14 days (no free plan) | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Later’s pricing page (June 2026) | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 30/profile/mo on Starter · 180 on GrowthUnlimited only on Scale ($110/mo) | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Later’s pricing page (June 2026) | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Calendar view | Visual calendar + Instagram grid preview | Unlimited calendars on every plan | Yes |
| Content & AI | |||
| AI assistant | Metered credits: 5/mo on Starter50/mo on Growth · 100/mo on Scale; extra credits are paid add-ons | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Later’s pricing page (June 2026) | Content ideas & daily inspiration | Yes |
| Content library | Not itemizedNot detailed on Later’s pricing page (June 2026) | Yes | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | No X, Bluesky, or Mastodon to thread onLater ended X support Aug 28, 2025 | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Yes |
| Hashtag manager | Hashtag suggestionsUsers report on G2 the hashtag tools feel limited | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Starter · 2 on Growth · 4 on ScaleExtra users are paid add-ons | 3 on Starter · unlimited on Beyond | 2 on Team · unlimited on Enterprise |
| Approval workflow | Not listedNot shown on Later’s pricing page (June 2026) | Yes | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Later’s pricing page (June 2026) | Collaboration & approval comments | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Up to 3 months history on Starter1 year on Growth · 2 years on Scale | IncludedSome users on G2 report limited depth | Included on every plan |
| API + webhooks | Not listedNo public API or webhooks shown on Later’s pricing page (June 2026) | Not listedNot shown on Loomly’s pricing page (June 2026) | Every plan, incl. Solo |
| Support | Help centerSupport tiers not detailed on the pricing page (June 2026) | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Email · priority on Enterprise |
| Verdict | |||
| Best for | Instagram-first visual planning and influencer campaigns | Teams wanting approval workflows who don’t post to X or Mastodon | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Later figures per their public pricing page; Loomly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
One social set = up to 8 profiles, 1 user, 30 posts per profile/month, 5 AI credits, 3 months of analytics history. Lists at $18.75/month billed annually. As of June 2026.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Later and Loomly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by workflow, not by brand. Later is the stronger of the two for teams whose work centers on Instagram — the visual grid planner is its genuine strength, the price at entry is lower, and the Snapchat and influencer-campaign tools add real value if you use them. Loomly is the stronger of the two when collaboration comes first: approval workflows, post mockups, and 3 seats on the base plan are built for teams with sign-off processes, and it reaches Bluesky and Google Business that Later cannot. The shared problem for many real-world teams is the X and Mastodon gap — two networks both tools cannot post to — plus pricing that grows quickly as you add accounts, users, or AI credits. That is the case SocialKit addresses: all 11 platforms on a flat €29/month Solo plan, with a Team plan at €49/month for small crews, API + webhooks on every tier, and a 7-day money-back guarantee.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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