Later and Publer approach social scheduling from opposite ends of the design philosophy. Later is a visual Instagram planner that pivoted toward influencer marketing — polished, focused, and organized around "social sets" of up to eight profiles per plan tier. Publer bills itself as a social media superhero and lives up to that breadth: it covers all 11 major platforms plus Telegram and WordPress, offers a free plan for up to three accounts, and prices modularly so each extra account and teammate is its own line item. The two tools compete most directly in the middle of the market — creators and small agencies wanting more than one network — but they reach it by very different routes. This page compares them honestly on platforms, pricing, and feature gating as of June 2026, plus shows where SocialKit provides a flat-EUR alternative to both.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Later | Publer | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 7 of 11Also supports: Snapchat | All 11Also supports: Telegram, WordPress | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | Yes | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $25/mo (Starter, 1 social set)Lists at $18.75/mo billed annually (June 2026) | $5/mo base + $4 per extra account (Professional)Typical configured setups quoted around $12/mo · as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per “social set” — extra sets, users, and AI credits are paid add-ons | Modular — base covers 1 account, add-ons per account and per member | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 1 social set (8 profiles) on Starter2 sets (16 profiles) on Growth · 6 sets (48) on Scale | 1 account at the base priceExtras $4/mo (Professional) or $7/mo (Business); every 10th free | 15 on Solo · 30 on Team |
| Free trial | 14 days (no free plan) | 7 days (Professional) · 14 days (Business) + free plan | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Later’s pricing page (June 2026) | 14 daysListed on publer.com/plans (June 2026) — VAT not included | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 30/profile/mo on Starter · 180 on GrowthUnlimited only on Scale ($110/mo) | Unlimited scheduling on paid plans · 10 pending/account on Free | Unlimited on every plan |
| Best-time auto-posting | Yes | Business plan and upListed under Business-plan features (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Later’s pricing page (June 2026) | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Yes |
| Calendar view | Visual calendar + Instagram grid preview | Yes | Yes |
| Content & AI | |||
| AI assistant | Metered credits: 5/mo on Starter50/mo on Growth · 100/mo on Scale; extra credits are paid add-ons | AI Assist — Business plan and upNot listed for the Professional plan (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Yes |
| Content library | Not itemizedNot detailed on Later’s pricing page (June 2026) | Drafts & post history (25 drafts on Free) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | No X, Bluesky, or Mastodon to thread onLater ended X support Aug 28, 2025 | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Yes |
| Hashtag manager | Hashtag suggestionsUsers report on G2 the hashtag tools feel limited | Hashtag suggestions — Business plan and up | Yes |
| Collaboration | |||
| Team seats | 1 on Starter · 2 on Growth · 4 on ScaleExtra users are paid add-ons | Pay per member+$2/mo each (Professional) · +$3/mo each (Business) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Not listedNot shown on Later’s pricing page (June 2026) | Team collaboration includedApproval specifics not shown in Publer’s published plans (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Up to 3 months history on Starter1 year on Growth · 2 years on Scale | Business plan and upUsers report on G2/Trustpilot that analytics depth is fairly basic | Included on every plan |
| API + webhooks | Not listedNo public API or webhooks shown on Later’s pricing page (June 2026) | Publer API on Business and up“Access to Publer API” listed under Business features (June 2026) | Every plan, incl. Solo |
| Support | Help centerSupport tiers not detailed on the pricing page (June 2026) | Help center + support · prioritized on Enterprise | Email · priority on Enterprise |
| Verdict | |||
| Best for | Instagram-first visual planning and influencer campaigns | Budget-minded users with 1–2 accounts who want a free plan | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Later figures per their public pricing page; Publer figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
One social set = up to 8 profiles, 1 user, 30 posts per profile/month, 5 AI credits, 3 months of analytics history. Lists at $18.75/month billed annually. As of June 2026.
Base covers 1 social account, 0 team members; typical configured setups are quoted around $12/month (Professional) and $21/month (Business). All 11 networks list at $44/month on Professional per Publer’s own calculator. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Later and Publer prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by account count and workflow, not by brand. Later is the better of the two for solo creators and small teams built around Instagram’s visual grid who run Snapchat or influencer campaigns alongside it — its polished product and Mavely integration are a genuine differentiator for that use case. Publer is the better of the two for tight-budget users with one or two accounts, or for teams that need Telegram or WordPress publishing alongside the main networks — the free plan and low per-account entry are hard to beat for small setups. The gap where most growing social media managers actually land — four or more accounts, AI on the entry plan, and a predictable bill — is where SocialKit steps in: all 11 platforms on a flat EUR price, with no per-account math and no feature gating to a higher tier.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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