Later and Zoho Social are two very different answers to the same scheduling problem. Later is a polished visual planner built around Instagram — so much so that it pivoted toward influencer marketing and quietly dropped X entirely in August 2025. Zoho Social is a publishing-and-monitoring tool woven into the Zoho business suite, with a generous free plan, broad platform coverage, and pricing organized around brands and seats. This page puts them side by side honestly — platforms, plans, and team features as of June 2026 — and notes where SocialKit, a flat-EUR scheduler with all 11 platforms and no per-brand add-ons, fills the gap between them.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Later | Zoho Social | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 7 of 11Also supports: Snapchat | All 11Also supports: Telegram, WhatsApp | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | Yes | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $25/mo (Starter, 1 social set)Lists at $18.75/mo billed annually (June 2026) | $15/mo (Standard — 1 brand, 1 user)$10/mo billed annually · forever-free plan available | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per “social set” — extra sets, users, and AI credits are paid add-ons | Per brand + per seat — extra members and brands are paid add-ons or higher tiers | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 1 social set (8 profiles) on Starter2 sets (16 profiles) on Growth · 6 sets (48) on Scale | 1 brand on Standard & ProfessionalFree plan: 1 brand, 6 channels (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 14 days (no free plan) | 15 days, no card (then limited free plan) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Later’s pricing page (June 2026) | NoNone listed on zoho.com/social pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 30/profile/mo on Starter · 180 on GrowthUnlimited only on Scale ($110/mo) | UnlimitedPer Zoho’s own comparison pages (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Yes | SmartQ predictions | Yes |
| Per-platform customization | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Yes |
| Calendar view | Visual calendar + Instagram grid preview | Yes | Yes |
| Content & AI | |||
| AI assistant | Metered credits: 5/mo on Starter50/mo on Growth · 100/mo on Scale; extra credits are paid add-ons | Not listedSmartQ covers best-time only; a writing assistant is not shown on the pages we reviewed (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Yes |
| Content library | Not itemizedNot detailed on Later’s pricing page (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | No X, Bluesky, or Mastodon to thread onLater ended X support Aug 28, 2025 | Not listedNot shown on the Zoho Social pricing page (June 2026) | Yes |
| Hashtag manager | Hashtag suggestionsUsers report on G2 the hashtag tools feel limited | Not listedNot shown on the Zoho Social pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Starter · 2 on Growth · 4 on ScaleExtra users are paid add-ons | 1 on Standard/Professional · 3 on PremiumExtra members listed at about $11.50/member/mo (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Not listedNot shown on Later’s pricing page (June 2026) | Not listed by planPlan gating not shown clearly on the pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Later’s pricing page (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Up to 3 months history on Starter1 year on Growth · 2 years on Scale | Deeper analytics on higher tiersUsers report analytics-depth limits on basic plans (G2/Capterra) | Included on every plan |
| API + webhooks | Not listedNo public API or webhooks shown on Later’s pricing page (June 2026) | Not listedNot shown on the Zoho Social pricing page (June 2026) | Every plan, incl. Solo |
| Support | Help centerSupport tiers not detailed on the pricing page (June 2026) | Varies by planUsers report slow support responses on G2/Capterra | Email · priority on Enterprise |
| Verdict | |||
| Best for | Instagram-first visual planning and influencer campaigns | Solo, single-brand users already inside the Zoho suite | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Later figures per their public pricing page; Zoho Social figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
One social set = up to 8 profiles, 1 user, 30 posts per profile/month, 5 AI credits, 3 months of analytics history. Lists at $18.75/month billed annually. As of June 2026.
$10/month billed annually. Extra members are listed by third parties at about $11.50/member/month; Premium is $65/month (1 brand, 3 members) and Agency starts at $320/month. USD prices as of June 2026 — Zoho adjusts by region.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Later and Zoho Social prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by what your workflow actually needs, not by brand recognition. Later is the stronger of the two if Instagram visual planning, Snapchat, or influencer campaigns are your core use case — it has earned that reputation. Zoho Social is the stronger of the two for teams already inside the Zoho ecosystem, or anyone who genuinely needs the free plan or Telegram and WhatsApp publishing. The overlap — posting to many platforms including X, Bluesky, and Mastodon, with a small team and a predictable bill — is exactly where both tools fall short in different ways. That is the gap SocialKit is built for: all 11 platforms, flat EUR pricing, approval workflows on the Team plan, and API + webhooks on every tier.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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