Loomly and Metricool approach social media management from opposite angles. Loomly is a content-calendar-first tool with a team collaboration emphasis — approval workflows, per-network post mockups, and a two-tier plan structure built around how many users and accounts a team manages. Metricool grew up as an analytics platform: competitor tracking, customizable reports, and a combined organic-plus-paid view are the features that built its reputation, and it offers a free tier for light users. The tools share one notable gap — neither publishes to Mastodon — and X (Twitter) is a thornier story: Loomly cannot post there at all, while Metricool charges it as a +$5/account add-on on every paid tier and excludes it from its free plan entirely. This page compares both honestly on pricing, platforms, and features as of June 2026, with SocialKit as the flat-EUR alternative that includes all 11 platforms with no per-network add-ons.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | Metricool | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | 10 of 11Also supports: Twitch | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Unlimited on paid plans (Fair Use Policy) · 20/month on Free | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Calendar view | Unlimited calendars on every plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | AI assistant, incl. on the free plan | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Content library | Yes | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Not listedNot shown on Metricool’s pricing page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Advanced planFrom €43/mo, excl. VAT (June 2026) | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | Not listedNot shown on Metricool’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | Core strength — in-depth analytics, competitor tracking, custom reports | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Dedicated account manager on Custom tier | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Analytics-heavy marketers managing several brands | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; Metricool figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Loomly and Metricool prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Loomly and Metricool are strong in different places. Loomly is the better pick for teams that live in approval queues and post mockups, especially if Snapchat publishing is part of the mix. Metricool is the better pick for analytics-heavy marketers and anyone who needs a free on-ramp for light brand work. The platform gaps — Loomly's complete absence of X, Metricool's X add-on, and both tools' lack of Mastodon — are the clearest signal that neither was built for teams posting everywhere. SocialKit is: all 11 platforms, flat EUR pricing with no add-ons or VAT surprises, and approval workflows on a predictable Team plan. Pick by primary job: collaboration, analytics, or multi-platform publishing.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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