Loomly and NapoleonCat both carry "social media management" in their marketing, but they solve problems for different buyers. Loomly is a content calendar with strong approval workflows — a self-serve tool aimed at marketing teams and agencies that need structured sign-off before posts go live. NapoleonCat is a Warsaw-based social engagement and customer-service platform: its headline feature is a unified Social Inbox that consolidates comments, DMs, and reviews from every connected profile in one feed, with AI-powered auto-moderation layered on top. Publishing is a secondary module inside that engagement suite. Platform coverage also diverges: Loomly cannot post to X (Twitter) or Mastodon, while NapoleonCat drops Pinterest, Threads, Bluesky, and Mastodon from its publishing list. This page compares the two on pricing, platforms, and team features as of June 2026, with SocialKit offering the flat-EUR scheduling alternative that covers all 11 networks.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | NapoleonCat | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | 7 of 11Also supports: App Store reviews (moderation), Google Play reviews (moderation) | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | No | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | No | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | $89/mo Standard ($67/mo billed annually)Base bundle: 2 users / 5 profiles · verified June 10, 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Usage-based bundles — users + profiles scale together, 2-user minimum | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | 5 profiles on the base bundleBigger bundles add users and profiles together | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 14 days, no card required | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | Not listedNot shown on NapoleonCat’s site (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Publishing includedScheduling is secondary to the inbox/moderation suite | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on NapoleonCat’s pricing page (June 2026) | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Not listedNot shown on NapoleonCat’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on NapoleonCat’s pricing page (June 2026) | Yes |
| Calendar view | Unlimited calendars on every plan | Publishing modulePart of their secondary publishing feature set | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | AI Assistant — captions, sentiment, spam/hate detection | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Not listedNot shown on NapoleonCat’s pricing page (June 2026) | Yes |
| Content library | Yes | Not listedNot shown on NapoleonCat’s pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | LimitedNo Threads, Bluesky, or Mastodon support; X thread support not listed (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on NapoleonCat’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | 2 users minimum on every bundleExtra users priced via their on-site calculator | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Not listedNot shown on NapoleonCat’s pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | Not listedNot shown on NapoleonCat’s pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | Included from StandardOwn-profile analytics, competitor benchmarking, and automated reporting on the base plan (June 2026) | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | API access on Enterprise onlyListed on the Enterprise tier, from $465/mo (June 2026) | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Standard support · dedicated support on Enterprise | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Customer-service teams moderating high comment/DM volume | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; NapoleonCat figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
Standard lists at $89/mo and the bestseller Expert at $139/mo, each starting at 2 users / 5 profiles ($67/$82/$105 billed annually); a 5-user / 10-profile bundle lists at $149/mo on Standard and $189/mo on Pro. Pricing is configured via an on-site calculator — check their page for exact totals. Verified June 10, 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Loomly and NapoleonCat prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Loomly and NapoleonCat are genuinely different tools bought by different teams. Loomly is the right pick when a content calendar with approval workflows and a broad publishing list (minus X) is what the team needs. NapoleonCat is the right pick when a customer-service team needs to moderate hundreds of comments and DMs across channels, and can justify a bundle-based price that starts at two users. Neither is built for the solo creator or small marketing team that simply wants to post to every mainstream network on a predictable, flat price — which is the gap SocialKit fills. Pick Loomly for calendar-and-approvals, NapoleonCat for inbox-and-moderation, SocialKit for all-11-platforms-at-a-flat-EUR-price.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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Agorapulse vs LoomlyAgorapulse and Loomly share a shelf in the social media management category but have very little in common beneath the surface. Agorapulse is a deep agency operating system — unified inbox, listening, ROI reporting, per-user pricing — aimed at mid-market agencies and brand teams that manage conversations as much as content. Loomly is a collaboration-forward content calendar built around approval workflows and post mockups, rebuilt into two tiers following its acquisition by Bending Spoons in January 2025. One critical platform difference: Loomly cannot publish to X (Twitter) at all, while Agorapulse offers X publishing via paid add-ons. This page compares both tools honestly on pricing, features, and platforms as of June 2026, and explains where SocialKit — a flat-EUR scheduler publishing natively to all 11 platforms, X included — fits teams that neither serves well.
Agorapulse vs NapoleonCatAgorapulse and NapoleonCat are both premium-priced social platforms aimed at agencies and social teams — but they specialize in quite different jobs. Agorapulse combines publishing, a unified social inbox, social listening, and ROI reporting into one agency suite, with per-user pricing from $79/month on annual billing. NapoleonCat is moderation-first: its Social Inbox, AI auto-moderation, and social CRM are the flagship features, while publishing is a secondary module, and every bundle starts at two users minimum. Both tools miss Mastodon, and NapoleonCat also skips Pinterest, Threads, and Bluesky. SocialKit is the flat-EUR third option covering all 11 platforms without a two-user minimum.