Loomly and OneUp are both schedulers, but they are built around different priorities. Loomly leads with team collaboration: approval workflows, per-network post mockups, and multi-user sign-off are the features it markets most heavily, with an entry plan listing at $65/month for 12 social accounts and 3 users. OneUp leads with breadth and automation: its platform list is longer than most tools in this category — including Snapchat, Reddit, WhatsApp, and Discord alongside the mainstream networks — and it built its name on auto-repeating posts, post categories, and RSS auto-posting. The two share a notable gap: neither publishes to Mastodon. The other key difference is on X (Twitter) — Loomly cannot post there at all, while OneUp does. This page compares both honestly on pricing, platforms, and team features as of June 2026, with SocialKit as the flat-EUR third option covering all 11 mainstream networks.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | OneUp | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | 10 of 11Also supports: Snapchat, Reddit, WhatsApp, Discord | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | Lists at $15/mo (Starter)Per oneupapp.io/price (June 2026); third-party listings have shown different Starter figures | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Tiered USD plans by account & seat count — bills in USD only | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | 5 on Starter · 15 on IntermediateAs listed on their pricing page (June 2026) | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 7 days | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | Refund window mentionedTheir pricing page mentions a refund if cancelled within a week of the trial ending (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | 300 on Starter · unlimited on higher tiersAs listed on their pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on OneUp’s pricing page (June 2026) | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Not listedNot shown on OneUp’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on OneUp’s pricing page (June 2026) | Yes |
| Calendar view | Unlimited calendars on every plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | Not listedPlan-level AI tools not shown on their pricing page; OneUp offers free web-based caption generators (June 2026) | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Not listedNot shown on OneUp’s pricing page (June 2026) | Yes |
| Content library | Yes | Post categoriesCategories for organizing recurring content rather than a full media library | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Not listedNot shown on OneUp’s pricing page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedOneUp offers free web hashtag generators; an in-app manager is not shown on the pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | 0 on Starter · 2 on Intermediate · 8 on GrowthIntermediate lists at $48/mo, Growth at $84/mo (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Yes — on team tiersStarter includes 0 team seats, so approvals effectively start at Intermediate ($48/mo as listed, June 2026) | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | Not listedTheir social inbox covers audience comments/DMs; internal post comments not shown (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | IncludedSome users on G2/Capterra report wanting deeper video-performance insights | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | API & MCP accessAPI media hosting listed from the Growth tier; per-plan API limits not fully listed (June 2026) | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Human support — “no chatbots” | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Auto-repeating posts, RSS auto-posting, and Snapchat/Reddit/Discord coverage | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; OneUp figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
5 social accounts, 0 team seats, 300 scheduled posts. Intermediate lists at $48/month (15 accounts, 2 seats). Bills in USD. As of June 2026 — third-party listings have shown different Starter figures, so verify on their pricing page.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Loomly and OneUp prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Loomly and OneUp pull in opposite directions on the price-vs-platform trade-off. Loomly charges more at the entry level but includes more team seats and stronger collaboration features — at the cost of X support entirely. OneUp is cheaper to start and covers a wider raw list of networks including X, Snapchat, and Reddit, but the Starter plan is solo-only and Mastodon is missing. SocialKit lands between them in price and above them on the mainstream 11 platforms: all networks including X and Mastodon, approvals without a tier cliff, unlimited posts from the start, and flat EUR billing that does not drift with exchange rates. Pick Loomly for team approval workflows, OneUp for auto-repeating posts and network breadth on those four extras, SocialKit for all 11 mainstream platforms at a predictable flat price.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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The full head-to-head: every feature, platform, and price compared with Loomly.
SocialKit vs OneUpThe full head-to-head: every feature, platform, and price compared with OneUp.
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Best OneUp alternativesSwitching away from OneUp? The honest list of tools worth a look.
Agorapulse vs LoomlyAgorapulse and Loomly share a shelf in the social media management category but have very little in common beneath the surface. Agorapulse is a deep agency operating system — unified inbox, listening, ROI reporting, per-user pricing — aimed at mid-market agencies and brand teams that manage conversations as much as content. Loomly is a collaboration-forward content calendar built around approval workflows and post mockups, rebuilt into two tiers following its acquisition by Bending Spoons in January 2025. One critical platform difference: Loomly cannot publish to X (Twitter) at all, while Agorapulse offers X publishing via paid add-ons. This page compares both tools honestly on pricing, features, and platforms as of June 2026, and explains where SocialKit — a flat-EUR scheduler publishing natively to all 11 platforms, X included — fits teams that neither serves well.
Agorapulse vs OneUpAgorapulse and OneUp serve social media teams at very different price points and with very different feature sets. Agorapulse is a full agency suite — publishing, a unified social inbox, social listening, ROI reporting, and competitor benchmarking — priced per user from $79/month on annual billing. OneUp is a lightweight scheduler known for auto-repeating posts, RSS auto-posting, and an unusually long network list that includes Snapchat, Reddit, WhatsApp, and Discord; its entry Starter tier lists at $15/month with five accounts and no team seats. Both bill in USD and neither supports Mastodon. SocialKit sits between them as the flat-EUR third option covering all 11 platforms.