Loomly and Pallyy are built for different people. Loomly is a team-oriented content calendar — it centres on approval workflows, per-network post mockups, and a collaboration-first interface, with Starter listing at $65/month as of June 2026. Pallyy is a visual planner with roots in Instagram grid design, organising accounts into per-client "social sets" and pricing each set and user as add-ons in USD. Both are credible tools; the question is which problem you are actually trying to solve. For teams who need a clear third option with flat EUR pricing that covers all 11 platforms — including Mastodon (which neither tool covers) and X (which Pallyy supports but Loomly does not) — SocialKit is worth looking at alongside them.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | Pallyy | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | 9 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | $15/mo (Starter)Pricing-page tier; the help center still lists a different $25/mo pay-as-you-go model (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Per “social set” in USD — extra sets and users billed as add-ons | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | 1 social set (max 2 accounts) on StarterUp to 10 accounts per set on Pro and above | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 14 daysPer pallyy.com/pricing; the help center lists a free plan instead (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | Not listedNot shown on pallyy.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | 20/mo on Starter · unlimited from ProHelp-center free plan lists 15 posts/mo (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Calendar view | Unlimited calendars on every plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | AI caption generator (free web tools)Not listed as a plan feature on pallyy.com/pricing (June 2026) | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Content library | Yes | 2–50GB media storage by planPer pallyy.com/pricing (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on Pallyy’s pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | 1 user on Starter & Pro3 on Agency · 10 on Scale; extra users listed at $10–29/mo depending on model (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Pro plan and upClient approvals are a core Pallyy feature | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | Not listedApprovals and shared calendars are listed; per-post comments are not detailed (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | Basic on Starter · advanced on Pro+Users report depth is strongest for Instagram | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNo public API or webhooks shown on Pallyy’s plans (June 2026) | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Email support · founder call-booking offeredPhone support not listed (June 2026) | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Instagram-first brands and small agencies wanting a cheap visual planner | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; Pallyy figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
Live pricing-page rates as of June 2026. Pallyy’s help center still lists a different pay-as-you-go model: $25/month per social set, +$29/month per extra user, with a free plan (15 posts/mo). Unlimited posting starts at $25/month under either model.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Loomly and Pallyy prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by what your team’s actual bottleneck is. Loomly is the stronger choice if structured approval workflows and a team-friendly content calendar are the whole job — especially if you publish to Snapchat. Pallyy is the stronger choice for visual, Instagram-first creators who want a per-client set structure and the lowest possible USD entry price for a single brand. The gap between them — posting to all major networks including X and Mastodon, on a flat EUR plan without per-set billing or a looming tier cliff — is exactly where SocialKit is built to sit: all 11 platforms, flat €29/month, cancel anytime, 7-day money-back guarantee.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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The full head-to-head: every feature, platform, and price compared with Loomly.
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Buffer vs PallyyBuffer and Pallyy both target creators and small teams on a budget — but they come at the job from different angles. Buffer is the category’s best-known per-channel workspace, with a free-forever plan and coverage of all 11 major platforms. Pallyy is a founder-led indie planner built around Instagram: a visual grid, per-client “social sets,” and a link-in-bio tool, with USD tiers listed from $15/month (as of June 2026). This page compares the two honestly — pricing, post limits, and platforms — and shows where a third option, SocialKit, covers heavy multi-network posting on one flat EUR plan.
Agorapulse vs LoomlyAgorapulse and Loomly share a shelf in the social media management category but have very little in common beneath the surface. Agorapulse is a deep agency operating system — unified inbox, listening, ROI reporting, per-user pricing — aimed at mid-market agencies and brand teams that manage conversations as much as content. Loomly is a collaboration-forward content calendar built around approval workflows and post mockups, rebuilt into two tiers following its acquisition by Bending Spoons in January 2025. One critical platform difference: Loomly cannot publish to X (Twitter) at all, while Agorapulse offers X publishing via paid add-ons. This page compares both tools honestly on pricing, features, and platforms as of June 2026, and explains where SocialKit — a flat-EUR scheduler publishing natively to all 11 platforms, X included — fits teams that neither serves well.