Loomly and RecurPost sit at opposite ends of the mid-market: Loomly is a collaboration-forward content calendar acquired by Bending Spoons in January 2025 and priced from $65/month, while RecurPost built its name on evergreen content recycling and still offers a genuinely cheap $9/month Starter tier. The two tools share a notable gap — neither publishes to Mastodon — and Loomly adds a second one: no X (Twitter) support at all. This page compares both honestly on platforms, pricing, and team features as of June 2026, and introduces SocialKit as a flat-EUR third option that covers all 11 networks.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | RecurPost | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | 10 of 11 | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | $9/mo (Starter)$90/year (about $7.50/mo) billed annually; billed in 21 currencies — as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Tiered plans (21 currencies), gated by profiles and a per-profile daily-post cap | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | 2 on Starter · 5 on Personal · 20 on AgencyExtra profiles $4 each; Enterprise from 100 profiles (June 2026) | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 14 days, no card required | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | 30 daysPer recurpost.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Capped per profile, per day: 10 (Starter) · 20 (Personal) · 80 (Agency)Daily-post cap per social profile, verified on recurpost.com/pricing (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | Best-time scheduler on all plansListed from the Starter tier (June 2026) | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Personal plan and upPlatform-specific features list from the Personal tier (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | YesListed among RecurPost’s compose features (June 2026) | Yes |
| Calendar view | Unlimited calendars on every plan | Social media calendar on all plansListed as a schedule feature (June 2026) | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | Agency plan (“10+ AI features”)AI tooling highlighted on the Agency tier ($79/mo); not listed on Starter/Personal (June 2026) | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Seasonal libraries (Personal+)Seasonal/evergreen libraries from the Personal tier; standalone post templates not itemized (June 2026) | Yes |
| Content library | Yes | Evergreen content libraries — their signature featureStorage caps: 50 (Starter) · 500 (Personal) · 2,000 (Agency) stored posts (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Tweet variations (Personal+)Tweet variations list from the Personal tier; native thread/chain posting not itemized (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Hashtag suggestionsListed as a compose feature, with a free hashtag generator tool (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | Workspaces from the Agency tierTeam workspaces & collaboration list from Agency ($79/mo); per-plan seat counts not itemized (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Agency plan and upInternal/external approval workflows listed as an Agency-tier feature (June 2026) | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | Agency collaboration tierComment/collaboration specifics not itemized; collaboration lists from the Agency tier (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | Analytics reports on Agency ($79/mo)Reports highlighted as an Agency-tier feature; users report on G2/Capterra wishing for more reporting customization (June 2026) | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | Zapier + RSSZapier and RSS automation listed; a public API/webhooks are not itemized in their plans (June 2026) | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Help center + email/supportUsers report on G2/Capterra/Trustpilot a learning curve and occasional glitches (US-registered, India-operated) | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Solo creators and SMBs who want evergreen content recycling at a low entry price | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; RecurPost figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
Verified on recurpost.com/pricing June 2026: Starter $9/month ($90/year, ~$7.50/mo) for 2 profiles with a 10-post-per-profile daily cap and 50 stored evergreen posts; Personal $25/month (5 profiles, 20/day); Agency $79/month (20 profiles, 80/day) adds AI, analytics reports, and approval workflows. Billed in 21 currencies.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Loomly and RecurPost prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by workflow, not by familiarity. Loomly is the right call if collaborative approval processes and Snapchat are central to your team — just budget for the price and know the yearly commitment before signing. RecurPost is the right call if your strategy lives or dies on automated evergreen recycling, you run a small number of profiles, and the low entry price matters more than platform breadth. The overlap between those two cases — posting to many networks including X and Mastodon, on a predictable flat price, with AI included from day one — is exactly what SocialKit is designed for.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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