Loomly and Social Champ take very different approaches to the same pitch: an all-in-one social media tool for teams. Loomly simplifies the choice into two tiers — Starter at $65/month and Beyond at $332/month — with a structured content calendar and approval workflows baked in from the start. Social Champ offers more breadth: a free-forever plan, two parallel pricing models (flat bundles and pay-per-profile), a built-in social inbox, and a platform list that spans all 11 major networks plus WhatsApp Business. Where Loomly keeps things structured but leaves out X (Twitter) and Mastodon, Social Champ covers every network but makes the true cost surprisingly hard to calculate. This page compares both honestly as of June 2026, with SocialKit introduced as a flat-EUR third option that covers all 11 platforms — AI included, no credit packs required.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | Social Champ | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | All 11Also supports: WhatsApp Business | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | Yes | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | $5/mo per account or $29/mo flat (Standard)Free plan: 3 accounts | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Two models — flat bundles + pay-per-profile, with per-account and per-user add-ons | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | 6 on Standard · 12 on ProfessionalExtra accounts $3–5/mo each, extra users $8/mo (June 2026) | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 14 days (no card) + free plan | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | Not listedNo guarantee shown on socialchamp.com/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Marketed as unlimited on paid plansFree: 15 posts/account; some users report hidden caps on review sites | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on the Social Champ pricing page (June 2026) | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Not listedNot shown on the Social Champ pricing page (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on the Social Champ pricing page (June 2026) | Yes |
| Calendar view | Unlimited calendars on every plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | Paid credit packs — $9 per 100 creditsFree plan: 3 lifetime AI credits (June 2026) | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Not listedNot shown on the Social Champ pricing page (June 2026) | Yes |
| Content library | Yes | Not listedNot shown on the Social Champ pricing page (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Not listedNot shown on the Social Champ pricing page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on the Social Champ pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | 2 on Standard · 5 on Professional · unlimited on AgencyExtra users $8/mo each on Professional | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Not listedNot itemized on the Social Champ pricing page (June 2026) | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | Not listedNot itemized on the Social Champ pricing page (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | Basic on Free · fuller analytics on paid plans | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | REST API listed on Agency plan ($149/mo)As shown on their pricing page, June 2026 | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Standard support · dedicated manager on Enterprise | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Teams that want a broad suite with listening and inbox add-ons | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; Social Champ figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
$23/month billed annually. Extra accounts +$5/month each — matching SocialKit Solo’s 15 accounts lists at roughly $71–74/month on their flat plans. Pay-per-profile model from $5/account/month. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Loomly and Social Champ prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Loomly and Social Champ solve different problems and stumble in different ways. Loomly gives you a tidy two-tier structure with approval workflows built in, at the cost of X and Mastodon support and a steep jump to the next tier. Social Champ gives you every platform including WhatsApp Business and a free plan, at the cost of a pricing model complicated enough to require a spreadsheet — and AI that needs to be purchased in credit packs on top. The scenario neither covers cleanly: a team that wants all 11 platforms, AI on day one, API access without an agency budget, and a single flat EUR price they can predict month over month. That is where SocialKit fits.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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