Loomly and Sprinklr occupy completely different ends of the social media management market, which makes comparing them a question of scale as much as features. Loomly — now owned by Bending Spoons following a January 2025 acquisition — is a structured content calendar aimed at marketing teams and small agencies, starting at $65/month with 12 social accounts and 3 users (as of June 2026). Sprinklr is a publicly traded enterprise CXM platform used by global brands; it publishes no price on its website (the /pricing/ URL returns a 404), requires a sales call and annual contract, and discontinued its Self-Serve tier on April 30, 2026 according to multiple third-party reports. For buyers who need self-serve access, transparent pricing, and a platform that covers all 11 networks — including the Mastodon and Bluesky gaps neither Loomly nor Sprinklr fills — SocialKit offers a flat EUR alternative on this page.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | Sprinklr | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | 9 of 11Also supports: Reddit, Snapchat, Sina Weibo, WhatsApp, WeChat, KakaoTalk, LINE, Telegram, Apple Messages for Business, Discord, Slack, Microsoft Teams | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | No public price — quote/demo onlyThe /pricing/ URL returns a 404; third-party sites report ~$2,800–$4,700/user/yr on annual contracts (unverified, as of June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Sales-gated enterprise licensing — quote/demo, annual contracts | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | Per-user enterprise licensing (not published)Sold per seat on annual contracts; counts negotiated with sales (June 2026) | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | No public free trialSales-led, demo-only; the Self-Serve tier was discontinued April 30, 2026 (third-party reports, June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | Not publishedNo public money-back guarantee on enterprise annual contracts (third-party, June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Enterprise publishing & schedulingPlan-level post limits are not published (sales-led, June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Yes | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes | Yes |
| Calendar view | Unlimited calendars on every plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | Sprinklr AI+ across the suiteAI-native positioning marketed throughout (June 2026) | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Yes | Yes |
| Content library | Yes | Enterprise Asset Manager (DAM)Part of the Sprinklr Social module (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | X & Threads; no Bluesky/MastodonSprinklr’s published publishing list lacks Bluesky and Mastodon, which SocialKit supports (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Yes | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | Per-seat enterprise licensingLicensed per user on annual contracts (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Yes | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | Yes | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | Enterprise reporting + Sprinklr InsightsListening/benchmarking sold as the Insights product line (June 2026) | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | Extensive enterprise API & integrationsBroad integration platform aimed at enterprise IT (June 2026) | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Enterprise support + professional servicesUsers report on G2/Trustpilot a steep learning curve and heavy onboarding | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Global enterprises needing omnichannel CXM, listening & care at scale | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; Sprinklr figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
Sprinklr publishes no list price (the /pricing/ URL returns a 404). Third-party sources and Sprinklr’s G2 listing report ~$2,800/user/year (Essentials–Growth) and ~$4,700/user/year (Essentials–Enterprise) on annual contracts, with a benchmark median total contract near $129,000 — all third-party/unverified, as of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Loomly and Sprinklr prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
The honest pick here comes down to organizational scale. Sprinklr earns its reputation among global enterprises that need unified social, care, listening, and governance in one governed system — and the procurement and implementation process it demands is appropriate for that kind of deployment. Loomly is the far more accessible choice for structured teams who want approval workflows, collaborative calendars, and known costs without a sales call. The middle ground — SMBs, creators, and small agencies who want to publish reliably across many networks at a flat, transparent EUR price — is where SocialKit lives: all 11 platforms including X and Mastodon, a flat Team plan at €49/month, a 7-day trial, and a money-back guarantee.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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The full head-to-head: every feature, platform, and price compared with Loomly.
SocialKit vs SprinklrThe full head-to-head: every feature, platform, and price compared with Sprinklr.
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Best Sprinklr alternativesSwitching away from Sprinklr? The honest list of tools worth a look.
Agorapulse vs LoomlyAgorapulse and Loomly share a shelf in the social media management category but have very little in common beneath the surface. Agorapulse is a deep agency operating system — unified inbox, listening, ROI reporting, per-user pricing — aimed at mid-market agencies and brand teams that manage conversations as much as content. Loomly is a collaboration-forward content calendar built around approval workflows and post mockups, rebuilt into two tiers following its acquisition by Bending Spoons in January 2025. One critical platform difference: Loomly cannot publish to X (Twitter) at all, while Agorapulse offers X publishing via paid add-ons. This page compares both tools honestly on pricing, features, and platforms as of June 2026, and explains where SocialKit — a flat-EUR scheduler publishing natively to all 11 platforms, X included — fits teams that neither serves well.
Agorapulse vs SprinklrAgorapulse and Sprinklr sit at opposite ends of the social media management market, and comparing them honestly requires acknowledging that they are barely competing for the same buyer. Agorapulse is a transparent, self-serve agency suite: a published price, a 30-day no-card trial, and tools designed for mid-market teams who live in inbox management, listening, and publishing. Sprinklr is a publicly traded enterprise CXM platform with no published pricing, no self-serve signup (its Self-Serve tier ended April 30, 2026 according to third-party reports), and a suite that spans social publishing, contact-center care, social listening, and marketing across more than 30 channels. This page maps both tools honestly as of June 2026 and introduces SocialKit as the flat-EUR third option for teams who want self-serve, transparent pricing.