Metricool and Publer are both mid-market scheduling tools with free plans and accessible entry prices — but they are built around opposite pricing philosophies. Metricool scales by the number of brands you manage and bundles analytics depth as its headline feature; Publer builds its price from a single account up, letting you pay only for what you connect. Both tools carry meaningful differences on what is included and what costs extra. This page compares them honestly on platforms, pricing, and features as of June 2026, and shows where SocialKit’s flat EUR plans offer a predictable alternative to both.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Metricool | Publer | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Twitch | All 11Also supports: Telegram, WordPress | All 11 |
| Bluesky | Yes | Yes | Yes |
| Mastodon | No | Yes | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) | $5/mo base + $4 per extra account (Professional)Typical configured setups quoted around $12/mo · as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier | Modular — base covers 1 account, add-ons per account and per member | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo | 1 account at the base priceExtras $4/mo (Professional) or $7/mo (Business); every 10th free | 15 on Solo · 30 on Team |
| Free trial | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) | 7 days (Professional) · 14 days (Business) + free plan | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Metricool’s pricing page (June 2026) | 14 daysListed on publer.com/plans (June 2026) — VAT not included | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans (Fair Use Policy) · 20/month on Free | Unlimited scheduling on paid plans · 10 pending/account on Free | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Metricool’s pricing page (June 2026) | Business plan and upListed under Business-plan features (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Metricool’s pricing page (June 2026) | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI assistant, incl. on the free plan | AI Assist — Business plan and upNot listed for the Professional plan (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Yes |
| Content library | Not listedNot shown on Metricool’s pricing page (June 2026) | Drafts & post history (25 drafts on Free) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Metricool’s pricing page (June 2026) | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Yes |
| Hashtag manager | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) | Hashtag suggestions — Business plan and up | Yes |
| Collaboration | |||
| Team seats | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) | Pay per member+$2/mo each (Professional) · +$3/mo each (Business) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Advanced planFrom €43/mo, excl. VAT (June 2026) | Team collaboration includedApproval specifics not shown in Publer’s published plans (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Core strength — in-depth analytics, competitor tracking, custom reports | Business plan and upUsers report on G2/Trustpilot that analytics depth is fairly basic | Included on every plan |
| API + webhooks | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) | Publer API on Business and up“Access to Publer API” listed under Business features (June 2026) | Every plan, incl. Solo |
| Support | Dedicated account manager on Custom tier | Help center + support · prioritized on Enterprise | Email · priority on Enterprise |
| Verdict | |||
| Best for | Analytics-heavy marketers managing several brands | Budget-minded users with 1–2 accounts who want a free plan | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Metricool figures per their public pricing page; Publer figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
Base covers 1 social account, 0 team members; typical configured setups are quoted around $12/month (Professional) and $21/month (Business). All 11 networks list at $44/month on Professional per Publer’s own calculator. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Metricool and Publer prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Choose by the shape of your setup, not by which tool markets better. Metricool is the right pick when analytics and reporting are the deliverable — its depth at this price range is hard to beat, and even the free plan gives more reporting than most schedulers offer on paid tiers. Publer is the right pick when budget and account count are small — a free plan plus a very low per-account base price is genuinely the cheapest path for one or two channels, and Telegram and WordPress make it unique. The middle ground — posting to many platforms with a small team at a price you can lock in — is where SocialKit lands: all 11 platforms, no per-account math, API + webhooks on every plan, and a 7-day money-back guarantee on top of the trial.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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