Metricool and Tailwind keep appearing in the same "best scheduler" roundups, yet they serve genuinely different audiences. Metricool is an analytics-forward all-in-one — publishing, competitor tracking, and ad reporting across ten major networks — built for marketers who need a unified view of organic and paid performance. Tailwind is the longest-standing Pinterest developer partner, a specialist tool for bloggers and e-commerce sellers who grow via Pins, and it publishes to three platforms total. If you are comparing them, the real question is how much of your strategy is Pinterest versus everything else. For creators and teams posting across many networks on a flat EUR price, a third option worth sizing up is SocialKit.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Metricool | Tailwind | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Twitch | 3 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | No | Yes |
| Google Business | Yes | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) | Pro lists at $29.99/mo ($17.99/mo billed annually)Free Forever plan also available; frequent % discounts (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier | Tiered plans metered by posts/month and AI credits | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo | 1 on Pro · 3 on MaxPer Tailwind’s pricing-overview page (June 2026) | 15 on Solo · 30 on Team |
| Free trial | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) | Free Forever plan (1 account, 5 posts/mo)No time-limited full trial listed on its pricing pages (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Metricool’s pricing page (June 2026) | NoNone listed on tailwindapp.com pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans (Fair Use Policy) · 20/month on Free | 150/mo on Pro · unlimited on MaxPer Tailwind’s pricing-overview page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Metricool’s pricing page (June 2026) | SmartSchedule (auto-optimal times) | Yes |
| Per-platform customization | Not listedNot shown on Metricool’s pricing page (June 2026) | Within its 3 networksCross-posting covers Pinterest, Instagram, Facebook | Yes |
| First-comment scheduling | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI assistant, incl. on the free plan | Ghostwriter AI (metered credits) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Metricool’s pricing page (June 2026) | Pin design templates (capped designs/mo by plan) | Yes |
| Content library | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Metricool’s pricing page (June 2026) | NoTailwind does not publish to X, Threads, Bluesky, or Mastodon | Yes |
| Hashtag manager | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) | Not listedPinterest keyword/SEO tools instead (June 2026) | Yes |
| Collaboration | |||
| Team seats | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) | 1 on Pro · 5 on MaxPer Tailwind’s pricing-overview page (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Advanced planFrom €43/mo, excl. VAT (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Core strength — in-depth analytics, competitor tracking, custom reports | Pinterest-focused (Pin, board & profile insights) | Included on every plan |
| API + webhooks | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) | Not listedNo public API/webhooks shown on its pricing pages (June 2026) | Every plan, incl. Solo |
| Support | Dedicated account manager on Custom tier | Email + chat, US-based team | Email · priority on Enterprise |
| Verdict | |||
| Best for | Analytics-heavy marketers managing several brands | Pinterest-first bloggers and e-commerce sellers | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Metricool figures per their public pricing page; Tailwind figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
Lists at $17.99/month billed annually, with 150 posts/month and 1 user. Max lists at $99.99/month ($49.99/month annually) and still includes only 3 social accounts. Posting and AI tools pause when plan limits are hit, per Tailwind’s FAQ. Tailwind runs frequent discounts — figures as of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Metricool and Tailwind prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by strategy first, price second. If analytics and reporting across multiple brands is the core of your work — and your network mix includes TikTok, YouTube, and LinkedIn — Metricool is the more capable tool, and its free plan keeps the on-ramp risk-free. If Pinterest drives the majority of your traffic and you want specialist depth — SmartSchedule, Communities, Pinterest SEO — Tailwind earns its place even given the narrow platform focus. The gap these tools leave is everyone who posts across many networks and wants a flat, predictable EUR price: that is SocialKit’s lane — all 11 platforms including Mastodon, unlimited scheduled posts, approvals at a flat €49/month, and API access on even the entry plan.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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