Planoly and SocialPilot serve meaningfully different buyers. Planoly is a creator-focused visual planner: it built its reputation around the Instagram grid preview and has grown into a multi-channel planner for influencers, content creators, and small consumer brands. SocialPilot is an agency-and-SMB scheduler that markets itself as the affordable enterprise alternative — with white-label reports, client approval seats, and bulk scheduling for teams managing many accounts. Both offer solid scheduling fundamentals, but where Planoly thinks in aesthetics, SocialPilot thinks in client workflows. This page compares the two honestly — platforms, pricing, and team features as of June 2026 — and explains where SocialKit's flat EUR pricing sits as a third option.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Planoly | SocialPilot | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 8 of 11Also supports: Amazon | 10 of 11 | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $14/mo Starter billed annually ($16/mo monthly per help center)Verified on planoly.com/pricing, June 10, 2026 | Listed at $20/mo (Essentials)About $17/mo billed annually; pricing changed in early 2026 — as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per social set + per user — extra sets $8–10/mo and extra users $3–5/mo (Growth/Pro only; no add-ons on Starter) | Tiered by accounts & seats, with per-account/per-user add-ons | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 1 eight-channel “social set” on Starter2 on Growth · 6 on Pro | 5 on Essentials · 10 on StandardExtra accounts listed at about $4/mo each (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 14 days + free mobile tier (10 uploads/mo) | 14 days — no card required | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot mentioned on planoly.com/pricing (verified June 10, 2026) | NoNone listed on socialpilot.co/pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited uploads on all paid plansFree mobile tier capped at 10 uploads/mo | Bulk scheduling supportedPer-plan post limits not shown on the pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown in Planoly’s published plan details (June 2026) | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Per-platform customization | Not listedNot shown in Planoly’s published plan details (June 2026) | YesListed on all plans in the pricing-page feature table (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown in Planoly’s published plan details (June 2026) | YesListed on all plans in the pricing-page feature table (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | Not listedNot shown in Planoly’s published plan details (June 2026) | AI Pilot — credits on every plan500 credits listed on Essentials, 5,000 on Premium (June 2026) | Every plan (metered credits) |
| Post templates | Content templates | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Content library | Built-in media libraryUnlimited uploads on all paid plans (June 2026) | YesContent library listed on all plans (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Bluesky or Mastodon; X publishing is reminder-based per Planoly’s own product page (June 2026) | Not listedNo Mastodon support, so no Mastodon threads (June 2026) | Yes |
| Hashtag manager | Hashtag & user-tag groups | Not listedNot shown on the SocialPilot pricing page (June 2026) | Yes |
| Collaboration | |||
| Team seats | 1 on Starter (no add-on seats) · 2 on Growth · 6 on Pro (extra users $3–5/mo) | 1 on Essentials · 3 on Standard · 6 on PremiumExtra users listed at about $5/mo, Standard and up (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Not listedNot shown in Planoly’s published plan details (June 2026) | Client seats only on Premium ($100/mo)0 client seats on Essentials and Standard, as listed June 2026 | Team & Enterprise plans |
| Comments on posts | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes“Comments on Post” listed on all plans in the feature table (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedReviewers say depth could be more comprehensive (G2/Capterra) | Advanced analytics on Premium ($100/mo) and upUsers report basic reporting on lower tiers (G2/Capterra) | Included on every plan |
| API + webhooks | Not listedNot shown in Planoly’s published plan details (June 2026) | API access on custom Enterprise onlyListed only on the custom-priced Enterprise tier (June 2026) | Every plan, incl. Solo |
| Support | Email support | Varies by planUsers report mixed support experiences on Trustpilot and G2 | Email · priority on Enterprise |
| Verdict | |||
| Best for | Creators planning a visual Instagram/Pinterest feed | Agencies that need white-label and client seats on Premium and up | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Planoly figures per their public pricing page; SocialPilot figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Verified on planoly.com/pricing, June 10, 2026: $14/month billed annually ($16/month monthly, per their help center), 1 user, 1 eight-channel social set, unlimited uploads. A second social set or user requires upgrading to Growth at $24/month billed annually.
About $17/month billed annually. 5 social accounts, 1 user, no client seats, 500 AI credits. Client seats, white-label, and advanced analytics list on Premium at $100/month. SocialPilot updated pricing in early 2026 — as of June 2026, verify current rates on their pricing page.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Planoly and SocialPilot prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by buyer type. Planoly is the right tool for creators and small visual brands whose most important workflow is seeing how their Instagram or Pinterest feed looks before posting — visual planning is genuinely what it does best. SocialPilot is the right tool for agencies that need white-label client reports and bulk scheduling at scale and can budget for the Premium tier where those features live. The gap between them — a small team or growing creator who posts to many networks, needs a light approval step, and wants one predictable EUR bill — is exactly what SocialKit is designed for: all 11 platforms (Mastodon included), approvals on a flat Team plan, and API + webhooks on every tier without an enterprise quote.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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The full head-to-head: every feature, platform, and price compared with Planoly.
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Later vs PlanolyLater and Planoly are the two best-known visual-first social media planners — both built their names on Instagram grid planning, and both are aimed at creators rather than enterprises. Later is the bigger platform, increasingly focused on influencer marketing since its Mavely merger, with its scheduling product listed from $25/month. Planoly is the original grid-planning tool: leaner, creator-flavored, and cheaper to start, listed at $14/month billed annually ($16/month on monthly billing, per its help center) as of June 2026. This page compares the two honestly — platforms, post caps, and pricing — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.
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