Publer and Tailwind overlap on just three platforms — Pinterest, Instagram, and Facebook — and diverge almost everywhere else. Publer is a broad-coverage scheduler that publishes across all 11 core social networks plus Telegram and WordPress, with modular per-account pricing and a free plan for small users. Tailwind is a Pinterest specialist that has evolved to include Instagram and Facebook, but its value proposition is rooted in the Pinterest ecosystem: SmartSchedule optimal-timing, Communities, Pinterest SEO research, and Pin design tools that general schedulers simply do not replicate. This page compares both tools on pricing, platform coverage, and post limits as of June 2026 — and shows where SocialKit, a flat-EUR all-platform alternative, covers ground that neither tool fills on its own.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Publer | Tailwind | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | All 11Also supports: Telegram, WordPress | 3 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | Yes | No | Yes |
| Threads | Yes | No | Yes |
| Google Business | Yes | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $5/mo base + $4 per extra account (Professional)Typical configured setups quoted around $12/mo · as of June 2026 | Pro lists at $29.99/mo ($17.99/mo billed annually)Free Forever plan also available; frequent % discounts (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Modular — base covers 1 account, add-ons per account and per member | Tiered plans metered by posts/month and AI credits | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 1 account at the base priceExtras $4/mo (Professional) or $7/mo (Business); every 10th free | 1 on Pro · 3 on MaxPer Tailwind’s pricing-overview page (June 2026) | 15 on Solo · 30 on Team |
| Free trial | 7 days (Professional) · 14 days (Business) + free plan | Free Forever plan (1 account, 5 posts/mo)No time-limited full trial listed on its pricing pages (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | 14 daysListed on publer.com/plans (June 2026) — VAT not included | NoNone listed on tailwindapp.com pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited scheduling on paid plans · 10 pending/account on Free | 150/mo on Pro · unlimited on MaxPer Tailwind’s pricing-overview page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Business plan and upListed under Business-plan features (June 2026) | SmartSchedule (auto-optimal times) | Yes |
| Per-platform customization | Not listedNot shown in Publer’s published plan details (June 2026) | Within its 3 networksCross-posting covers Pinterest, Instagram, Facebook | Yes |
| First-comment scheduling | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI Assist — Business plan and upNot listed for the Professional plan (June 2026) | Ghostwriter AI (metered credits) | Every plan (metered credits) |
| Post templates | Not listedNot shown in Publer’s published plan details (June 2026) | Pin design templates (capped designs/mo by plan) | Yes |
| Content library | Drafts & post history (25 drafts on Free) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | NoTailwind does not publish to X, Threads, Bluesky, or Mastodon | Yes |
| Hashtag manager | Hashtag suggestions — Business plan and up | Not listedPinterest keyword/SEO tools instead (June 2026) | Yes |
| Collaboration | |||
| Team seats | Pay per member+$2/mo each (Professional) · +$3/mo each (Business) | 1 on Pro · 5 on MaxPer Tailwind’s pricing-overview page (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Team collaboration includedApproval specifics not shown in Publer’s published plans (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown in Publer’s published plan details (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Business plan and upUsers report on G2/Trustpilot that analytics depth is fairly basic | Pinterest-focused (Pin, board & profile insights) | Included on every plan |
| API + webhooks | Publer API on Business and up“Access to Publer API” listed under Business features (June 2026) | Not listedNo public API/webhooks shown on its pricing pages (June 2026) | Every plan, incl. Solo |
| Support | Help center + support · prioritized on Enterprise | Email + chat, US-based team | Email · priority on Enterprise |
| Verdict | |||
| Best for | Budget-minded users with 1–2 accounts who want a free plan | Pinterest-first bloggers and e-commerce sellers | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Publer figures per their public pricing page; Tailwind figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Base covers 1 social account, 0 team members; typical configured setups are quoted around $12/month (Professional) and $21/month (Business). All 11 networks list at $44/month on Professional per Publer’s own calculator. As of June 2026.
Lists at $17.99/month billed annually, with 150 posts/month and 1 user. Max lists at $99.99/month ($49.99/month annually) and still includes only 3 social accounts. Posting and AI tools pause when plan limits are hit, per Tailwind’s FAQ. Tailwind runs frequent discounts — figures as of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Publer and Tailwind prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
The honest question with this pair is: how central is Pinterest to your strategy? If the answer is "entirely," Tailwind’s specialist tooling — SmartSchedule, Communities, Pinterest SEO — earns its price and no general scheduler quite matches it. If Pinterest is one network among many, you need Publer or a broader platform, and the comparison shifts to pricing model: Publer meters per account (effective price grows with every network you connect) while Tailwind meters per post and per AI credit (effective ceiling arrives at the monthly quota). SocialKit takes a different position — a flat EUR plan that covers all 11 platforms with unlimited posts, no credit meters on posting, and API + webhooks on every tier — for teams who want to stop doing pricing math every time they connect a new account.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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