Agorapulse and Planoly occupy very different corners of the social media market. Agorapulse is a full-stack agency suite — social inbox, listening, ROI reporting, and publishing — built for teams that manage multiple clients or brands at enterprise depth, priced per user. Planoly is a visual-first content planner built for individual creators and small brands, centered on previewing how an Instagram or Pinterest grid will look before anything goes live, priced by social set. The result is a comparison where the tools rarely compete head-to-head: the agency social manager and the creator Instagram planner have very different needs. This page lays both out honestly — pricing, platforms, and publishing modes as of June 2026 — and shows where SocialKit, priced at flat EUR rates, covers the multi-platform publishing job that sits between them.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Agorapulse | Planoly | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Reddit | 8 of 11Also supports: Amazon | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $79/user/mo billed annually (Standard)$99/user/mo billed monthly — as of June 2026 | $14/mo Starter billed annually ($16/mo monthly per help center)Verified on planoly.com/pricing, June 10, 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per user — every seat billed separately; 10 profiles per plan | Per social set + per user — extra sets $8–10/mo and extra users $3–5/mo (Growth/Pro only; no add-ons on Starter) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 10 social profiles per planExtra profiles listed at $10/mo each (June 2026) | 1 eight-channel “social set” on Starter2 on Growth · 6 on Pro | 15 on Solo · 30 on Team |
| Free trial | 30 days, no card required | 14 days + free mobile tier (10 uploads/mo) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on agorapulse.com/pricing (June 2026) | Not listedNot mentioned on planoly.com/pricing (verified June 10, 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited post scheduling on all plans | Unlimited uploads on all paid plansFree mobile tier capped at 10 uploads/mo | Unlimited on every plan |
| Best-time auto-posting | From Advanced ($149/user/mo annual)“Recommended publishing times in composer” — per their plan table (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| First-comment scheduling | From Professional ($119/user/mo annual)“First comment & threads” — per their plan table (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| Calendar view | YesShared calendars gated to the Advanced plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI Writing Assistant on all plansAI reply suggestions only on the contact-sales Custom plan (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on the Agorapulse pricing page (June 2026) | Content templates | Yes |
| Content library | Included on all plansPer their plan comparison table (June 2026) | Built-in media libraryUnlimited uploads on all paid plans (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on the Agorapulse pricing page (June 2026) | Not listedNo Bluesky or Mastodon; X publishing is reminder-based per Planoly’s own product page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on the Agorapulse pricing page (June 2026) | Hashtag & user-tag groups | Yes |
| Collaboration | |||
| Team seats | Pay per userEach seat adds $79–$149/mo on annual billing | 1 on Starter (no add-on seats) · 2 on Growth · 6 on Pro (extra users $3–5/mo) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Simple approvals from Professional · multi-step on CustomPer their plan comparison table (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Team & Enterprise plans |
| Comments on posts | Post & inbox assignments on Professional plan and up | Not listedNot shown in Planoly’s published plan details (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Basic reports on Standard · advanced reports + ROI on Advanced | IncludedReviewers say depth could be more comprehensive (G2/Capterra) | Included on every plan |
| API + webhooks | Custom tier only“Reports open API” listed only under the contact-sales Custom plan; Zapier from Advanced (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Every plan, incl. Solo |
| Support | Standard support · priority support on Custom tier | Email support | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies & mid-market teams that need inbox, listening and ROI reporting | Creators planning a visual Instagram/Pinterest feed | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Agorapulse figures per their public pricing page; Planoly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
$99/user/month billed monthly. Professional: $119/user/mo and Advanced: $149/user/mo on annual billing. Every plan includes 10 social profiles; extra profiles are listed at $10/month each. As of June 2026.
Verified on planoly.com/pricing, June 10, 2026: $14/month billed annually ($16/month monthly, per their help center), 1 user, 1 eight-channel social set, unlimited uploads. A second social set or user requires upgrading to Growth at $24/month billed annually.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Agorapulse and Planoly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
This is a rare pair where the two tools barely compete for the same buyer. Agorapulse is a mature agency suite for teams whose day revolves around inbox management, social listening, and client reporting — the per-user pricing reflects that depth. Planoly is a creator-shaped visual planner for brands that care deeply about how an Instagram feed looks before publishing — the social-set model and Amazon support reflect that focus. What neither tool covers well is the mid-size team posting consistently across 11 platforms who wants flat EUR pricing with API access on every plan and no meter running per account. Pick Agorapulse if the agency suite is worth the seat cost. Pick Planoly if grid aesthetics drive your workflow. Pick SocialKit if your job is multi-platform publishing at a predictable price.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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