Iconosquare and Publer represent two very different philosophies in social media management. Iconosquare trades platform breadth for analytics depth — 8 networks, white-label client reports, and multi-year data retention, with a GDPR-compliant French pedigree. Publer takes the opposite position: modular per-account pricing, the broadest platform roster in its price class (the same 11 networks SocialKit covers, plus Telegram and WordPress), and a genuinely cheap entry point for small account counts. This page compares them honestly on pricing, platforms, and features as of June 2026, and shows where SocialKit — all 11 platforms on a flat EUR plan — fits between them.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Iconosquare | Publer | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 8 of 11 | All 11Also supports: Telegram, WordPress | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | Yes | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | €33/mo billed yearly (Launch)Free plan: 2 profiles, 10 posts/mo per profile. Month-to-month rates are higher | $5/mo base + $4 per extra account (Professional)Typical configured setups quoted around $12/mo · as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Tiered plans — 5 profiles per tier, extra users €16/mo each | Modular — base covers 1 account, add-ons per account and per member | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 profiles on every paid tierSame 5-profile cap from €33 Launch to €116 Excel; larger counts via custom plans | 1 account at the base priceExtras $4/mo (Professional) or $7/mo (Business); every 10th free | 15 on Solo · 30 on Team |
| Free trial | 14 days, no card required + free plan | 7 days (Professional) · 14 days (Business) + free plan | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed on iconosquare.com/pricing (June 2026) | 14 daysListed on publer.com/plans (June 2026) — VAT not included | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | 100/mo on Launch · unlimited on Scale & Excel | Unlimited scheduling on paid plans · 10 pending/account on Free | Unlimited on every plan |
| Best-time auto-posting | Yes | Business plan and upListed under Business-plan features (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI captionsListed from the Launch plan (June 2026) | AI Assist — Business plan and upNot listed for the Professional plan (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Yes |
| Content library | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Drafts & post history (25 drafts on Free) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Yes |
| Hashtag manager | Not listedHashtag tracking exists in analytics; a publishing-side manager is not shown (June 2026) | Hashtag suggestions — Business plan and up | Yes |
| Collaboration | |||
| Team seats | 1 on Launch · 3 on Scale · 6 on Excel (+€16/mo each extra) | Pay per member+$2/mo each (Professional) · +$3/mo each (Business) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Scale plan (€69/mo) and up | Team collaboration includedApproval specifics not shown in Publer’s published plans (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Iconosquare’s pricing page (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Deep — 1-yr data on Launch, 2-yr on Scale, unlimited on Excel | Business plan and upUsers report on G2/Trustpilot that analytics depth is fairly basic | Included on every plan |
| API + webhooks | API on Excel plan only (€116/mo)Webhooks not shown on their pricing page (June 2026) | Publer API on Business and up“Access to Publer API” listed under Business features (June 2026) | Every plan, incl. Solo |
| Support | Email · dedicated CSM on ExcelSome users report on review sites that support is email-led and can be slow | Help center + support · prioritized on Enterprise | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies and brands that need deep, white-label social analytics | Budget-minded users with 1–2 accounts who want a free plan | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Iconosquare figures per their public pricing page; Publer figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
5 social profiles, 1 user, 100 posts/month. Quoted prices are annual-billing rates — month-to-month is higher. Scale is €69/month and Excel €116/month billed yearly, each still with 5 profiles. As of June 2026.
Base covers 1 social account, 0 team members; typical configured setups are quoted around $12/month (Professional) and $21/month (Business). All 11 networks list at $44/month on Professional per Publer’s own calculator. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Iconosquare and Publer prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Iconosquare and Publer are at opposite ends of the market: one trades platform breadth for analytics depth; the other trades analytics depth for the widest platform roster and the lowest base price. Iconosquare is the right pick when multi-year social data, competitor benchmarking, and white-label output are what you bill clients for. Publer is the right pick when Telegram or WordPress publishing is essential, or when you genuinely manage just one or two accounts and want the cheapest bill. In between — teams posting to many networks, wanting AI and analytics on every plan, and preferring one flat EUR price over per-account meter math — is exactly where SocialKit sits.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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