Kontentino and Planoly are aimed at genuinely different people. Kontentino is a structured workflow tool built for agencies and brand teams: multi-stage client approvals, a Brand Hub for assets, tasks and notes, and a Global Content Manager for localized campaigns. Planoly is a visual planning tool built for creators: it pioneered Instagram grid previews and has spent a decade perfecting the drag-and-drop aesthetic planner. Both skip Bluesky and Mastodon, but Kontentino auto-publishes to X and Google Business — two channels Planoly either skips or handles only via manual reminder notifications. For creators and teams who want all 11 platforms auto-published on one flat EUR plan, SocialKit is the third option alongside both.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Kontentino | Planoly | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11 | 8 of 11Also supports: Amazon | All 11 |
| Bluesky | No | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | €49/mo Starter (annual)Verified on kontentino.com June 2026; month-to-month is €69/mo | $14/mo Starter billed annually ($16/mo monthly per help center)Verified on planoly.com/pricing, June 10, 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Tiered EUR/USD plans by seats & profiles — €49 → €109 → €199/mo annual | Per social set + per user — extra sets $8–10/mo and extra users $3–5/mo (Growth/Pro only; no add-ons on Starter) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 10 profiles on Starter · 40 on Standard · unlimited on ProPer Kontentino’s pricing page (June 2026) | 1 eight-channel “social set” on Starter2 on Growth · 6 on Pro | 15 on Solo · 30 on Team |
| Free trial | 14 days, no card required | 14 days + free mobile tier (10 uploads/mo) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNo money-back guarantee found; 14-day trial only, and no free plan (June 2026) | Not listedNot mentioned on planoly.com/pricing (verified June 10, 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Included on all plansNo scheduled-post cap published; AI credits are metered below Pro, though (June 2026) | Unlimited uploads on all paid plansFree mobile tier capped at 10 uploads/mo | Unlimited on every plan |
| Best-time auto-posting | Free best-time tool on siteKontentino publishes free best-time-to-post tools; in-app best-time auto-posting not itemized on the pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| Per-platform customization | Per-network post adaptationSupported across connected channels per their product pages (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| First-comment scheduling | Not itemizedFirst-comment scheduling not itemized on the pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| Calendar view | Calendar + Kanban viewsCalendar on all plans; Kanban view from Standard (June 2026) | Yes | Yes |
| Content & AI | |||
| AI assistant | AI captions, translation & images — metered credits100 credits/mo on Starter, 1,000 on Standard, unlimited on Pro (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Every plan (metered credits) |
| Post templates | Brand Hub from StandardReusable post templates not itemized; Brand Hub assets gate at Standard (June 2026) | Content templates | Yes |
| Content library | Brand Hub (asset hub) from StandardPer Kontentino’s pricing page (June 2026) | Built-in media libraryUnlimited uploads on all paid plans (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not itemizedNative thread composing not documented; no Bluesky or Mastodon support (June 2026) | Not listedNo Bluesky or Mastodon; X publishing is reminder-based per Planoly’s own product page (June 2026) | Yes |
| Hashtag manager | Hashtag generator tools on siteFree hashtag generators published; in-app hashtag manager not itemized (June 2026) | Hashtag & user-tag groups | Yes |
| Collaboration | |||
| Team seats | 3 users on Starter · 10 on Standard · 10+ on ProPer Kontentino’s pricing page (June 2026) | 1 on Starter (no add-on seats) · 2 on Growth · 6 on Pro (extra users $3–5/mo) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Internal approvals on all plans · client approvals from StandardTheir core feature, per kontentino.com (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Team & Enterprise plans |
| Comments on posts | Tasks & notes from StandardComments, tasks and notes gate at the Standard tier (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Paid add-on from €54/mo · included only on ProAnalytics is a paid add-on on Starter & Standard, bundled at Pro; users report on G2/Capterra its depth lags dedicated reporting tools (June 2026) | IncludedReviewers say depth could be more comprehensive (G2/Capterra) | Included on every plan |
| API + webhooks | API & SSO on Enterprise onlyAPI/SSO gate at the custom Enterprise tier (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Every plan, incl. Solo |
| Support | Email + help center · dedicated account manager from ProAccount manager bundled at Pro; users report on G2/Capterra occasional publishing/connection hiccups | Email support | Email · priority on Enterprise |
| Verdict | |||
| Best for | Agencies and brand teams whose workflow centers on internal + client approvals | Creators planning a visual Instagram/Pinterest feed | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Kontentino figures per their public pricing page; Planoly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Verified on kontentino.com June 2026: Starter €49/mo (3 users, 10 profiles, 100 AI credits) on annual billing — €69 month-to-month; Standard €109/mo (10 users, 40 profiles); Pro €199/mo (unlimited profiles); analytics is a paid add-on from €54/mo below Pro. No free plan — 14-day trial only.
Verified on planoly.com/pricing, June 10, 2026: $14/month billed annually ($16/month monthly, per their help center), 1 user, 1 eight-channel social set, unlimited uploads. A second social set or user requires upgrading to Growth at $24/month billed annually.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Kontentino and Planoly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
These tools solve different problems, and the right answer depends on your role more than the tools’ feature lists. Agencies with heavy client-approval needs belong on Kontentino — the sign-off structure, Brand Hub, and multi-market tooling justify its €49/month Starter floor for a three-person team. Creators whose brand lives in how an Instagram feed looks belong on Planoly — the visual grid planner is still excellent, and the $14/month Starter entry is creator-priced. The buyer neither tool was built for is the growing creator or small team that posts to many networks, wants X auto-published (not just notified), needs Bluesky and Mastodon in the mix, and does not want to pay for three seats when they have one. That is the case SocialKit is built around — flat EUR plans, all 11 platforms, analytics and API on every tier.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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The full head-to-head: every feature, platform, and price compared with Kontentino.
SocialKit vs PlanolyThe full head-to-head: every feature, platform, and price compared with Planoly.
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Best Planoly alternativesSwitching away from Planoly? The honest list of tools worth a look.
Later vs PlanolyLater and Planoly are the two best-known visual-first social media planners — both built their names on Instagram grid planning, and both are aimed at creators rather than enterprises. Later is the bigger platform, increasingly focused on influencer marketing since its Mavely merger, with its scheduling product listed from $25/month. Planoly is the original grid-planning tool: leaner, creator-flavored, and cheaper to start, listed at $14/month billed annually ($16/month on monthly billing, per its help center) as of June 2026. This page compares the two honestly — platforms, post caps, and pricing — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.
Planoly vs TailwindPlanoly and Tailwind are both visual-first planners with deep creator roots — and they overlap far less than their reputations suggest. Planoly is the original Instagram grid planner, now auto-publishing to seven channels with reminder-based slots for X and Amazon, listed from $14/month billed annually. Tailwind is a Pinterest growth machine — a Pinterest developer partner since 2012 — that publishes to just Pinterest, Instagram, and Facebook, with monthly post quotas and AI credits metering every plan. This page compares the two honestly — platforms, quotas, and pricing as of June 2026 — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.