Loomly and Oktopost are both social media management tools, but they are built for buyers with entirely different budgets and objectives. Loomly is a self-serve content calendar aimed at marketing teams and agencies: pay monthly or yearly, connect your accounts, and your team can draft, approve, and schedule posts without talking to sales. Oktopost is an enterprise B2B "social-to-revenue" suite sold exclusively via demo and annual contract — its pricing page lists Professional from around $8,000 per year and Advanced from around $12,000 per year as annual starting minimums (as of June 2026), with pipeline attribution and CRM integration as the value proposition rather than content scheduling. Network breadth also differs: Loomly cannot post to X (Twitter) or Mastodon, while Oktopost drops TikTok, Pinterest, Threads, Bluesky, Mastodon, and Google Business from its publishing list to focus on LinkedIn-first B2B channels. This page compares the two honestly, and introduces SocialKit as the transparent, flat-EUR alternative that gives small teams scheduling, approvals, and all 11 platforms without a sales call.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | Oktopost | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | 5 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | No | Yes |
| Google Business | Yes | No | Yes |
| Yes | No | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | ~$8,000/yr (Professional, listed min.)Annual starting minimum on oktopost.com/pricing; quote-based, no self-serve (as of June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Quote-based annual contracts — Professional from ~$8,000/yr, Advanced from ~$12,000/yr (as of June 2026) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | Professional = one marketing user; profiles/users scale by quotePer oktopost.com/pricing (June 2026); advocacy seats priced separately | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | No self-serve trialEntry is "Book a demo"/"Request a quote" — no free trial advertised (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | Not advertisedNo money-back guarantee published; sold on annual contracts (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Unlimited (enterprise publishing)No documented scheduled-post cap (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | Free best-time tool + social BIStandalone best-time-to-post tool and analytics; in-app auto-scheduling intelligence not itemized (June 2026) | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | YesPer-network publishing across its supported channels | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | Not documentedNot itemized in public materials (June 2026) | Yes |
| Calendar view | Unlimited calendars on every plan | YesSocial calendar included on Professional and up | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | AI Assist + GenAI agentsAI-assisted content creation included | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Not documentedNot itemized in public materials (June 2026) | Yes |
| Content library | Yes | Not documentedAsset/content management not itemized publicly (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Not documentedThreads, Bluesky & Mastodon not supported (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Not documentedNot itemized in public materials (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | Professional = 1 marketing user; more by quoteApprove-only users + advocacy seats priced separately (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Approval workflowsMultiple workflows on the ~$12,000/yr Advanced tier (June 2026) | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | Not documentedInternal post commenting not itemized publicly (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | Funnel analytics + revenue attributionCore strength — CRM/MAP-tied social BI | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | API on Advanced tierOktopost API gated to the ~$12,000/yr Advanced plan (June 2026) | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Sales-led onboarding + CSMUsers report on G2 a steep learning curve / multi-week-to-month onboarding | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Enterprise B2B marketing & revenue teams tying LinkedIn-first social to pipeline | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; Oktopost figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
Annual starting minimum on oktopost.com/pricing (as of June 2026); Advanced lists from ~$12,000/year. Quote-based, no free plan or self-serve trial; employee advocacy is a separate per-seat module (reported ~$150–$300/seat/year, third-party/unverified). A third-party "≈$400/month" figure conflicts with the $8,000 floor and is treated as unverified.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Loomly and Oktopost prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Loomly and Oktopost serve genuinely different buyers, so comparing them requires honesty about scope. Loomly is the right pick for self-serve marketing teams that want a content calendar with approval workflows and a manageable monthly or yearly spend — its platform gaps (no X, no Mastodon) are real constraints but liveable for many teams. Oktopost is the right pick for enterprise B2B organizations that need to measure social's contribution to pipeline through CRM and MAP integrations, and whose budget reflects that mission. The gap between these two tools is exactly where most small teams and creators actually live: posting to many networks, with a small team, at a flat and predictable price. That is the job SocialKit is built for.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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Agorapulse vs LoomlyAgorapulse and Loomly share a shelf in the social media management category but have very little in common beneath the surface. Agorapulse is a deep agency operating system — unified inbox, listening, ROI reporting, per-user pricing — aimed at mid-market agencies and brand teams that manage conversations as much as content. Loomly is a collaboration-forward content calendar built around approval workflows and post mockups, rebuilt into two tiers following its acquisition by Bending Spoons in January 2025. One critical platform difference: Loomly cannot publish to X (Twitter) at all, while Agorapulse offers X publishing via paid add-ons. This page compares both tools honestly on pricing, features, and platforms as of June 2026, and explains where SocialKit — a flat-EUR scheduler publishing natively to all 11 platforms, X included — fits teams that neither serves well.
Agorapulse vs OktopostAgorapulse and Oktopost both sit above the mid-market — but they target very different organizations. Agorapulse is a self-serve agency platform combining publishing, a unified social inbox, listening, and ROI reporting in per-user plans from $79/month on annual billing, with a 30-day no-card trial. Oktopost is an enterprise B2B "social-to-revenue" suite sold exclusively by demo and annual contract, with LinkedIn as its primary focus and CRM/MAP integration as its defining capability; its pricing page lists Professional from about $8,000/year and Advanced from about $12,000/year as listed annual starting minimums (as of June 2026). This page compares the two honestly and shows where SocialKit — a flat-EUR, self-serve scheduler — offers a more accessible path for smaller teams.