Loomly and Planable both orbit the same core problem — helping teams produce, review, and approve social content — but they approach it from different angles and price it in entirely different ways. Loomly is a flat-tier content calendar that lists at $65/month for its Starter plan and jumps to $332/month for its Beyond tier with no step in between (as of June 2026). Planable is a per-workspace collaboration platform — $33 per brand per month on Basic, $49 on Pro — with a best-in-class approval workflow and a genuinely useful free plan for up to 50 posts. If you want a third option that covers all 11 platforms including Bluesky and Mastodon on one flat EUR price, SocialKit belongs in the comparison.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | Planable | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | 9 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | $33/workspace/mo Basic (listed)Per-workspace pricing verified on planable.io June 2026; ~$29.70/mo billed annually (2 months free) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Per-workspace plans — each brand/workspace billed separately ($33 Basic, $49 Pro, custom Enterprise) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | 4 social pages on Basic · 10 on Pro · 50 on Enterprise (per workspace)Per Planable’s pricing page (June 2026) | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | Free plan: first 50 posts free, no time limit, no cardPost-capped freemium, not a time-limited trial (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | Not listedNo money-back guarantee found in published plan details (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | 60/mo on Basic · 150/mo on Pro · unlimited on Enterprise (per workspace)Per Planable’s pricing page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | Not itemizedBest-time auto-posting not listed in Planable’s published plan details (June 2026) | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Per-network previews & customizationCore to Planable’s multi-channel editor (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | First-comment supportedListed among Planable’s content features (June 2026) | Yes |
| Calendar view | Unlimited calendars on every plan | Feed, Calendar, Grid & List viewsGrid gates to Pro, List to Enterprise (June 2026) | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | AI content tools includedIn-app AI plus free AI generators (June 2026) | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Not itemizedPost templates not listed in Planable’s published plan details (June 2026) | Yes |
| Content library | Yes | Media library includedListed among Planable’s content features (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Not itemizedNative thread support not specified; no Bluesky/Mastodon publishing (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Not itemizedIn-product hashtag manager not listed in published plan details (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | Unlimited users on every paid planA genuine differentiator — no per-seat charge (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Multi-level — Required from Pro, multi-level on EnterpriseNone/Optional on Basic; their core strength (June 2026) | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | In-context comments on every postA core Planable feature (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | Paid add-on (+$12/workspace/mo)Not bundled; charged per workspace (June 2026) | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | Public API from Pro planNo API on Basic; Pro lists at $49/workspace/mo (June 2026) | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Email/chat; dedicated account manager on EnterpriseUsers report on G2/Capterra that pricing feels high for smaller teams | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Agencies & teams that live in approval workflows and a visual calendar | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; Planable figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
Per-workspace pricing verified on planable.io June 2026: Basic $33/workspace/mo (~$29.70 billed annually), Pro $49/workspace/mo (~$44.10 annually), Enterprise custom. Analytics +$12 and Social Inbox +$7.5 per workspace. Free plan: first 50 posts, no time limit.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Loomly and Planable prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by what actually slows you down. Loomly suits teams that want a managed, flat-tier content calendar and publish to Snapchat — but its lack of X is a genuine disqualifier for many, and its two-tier price ladder offers no middle ground. Planable suits agencies and teams whose whole bottleneck is getting content approved: the multi-level sign-off workflow is excellent, unlimited users come standard, and the no-time-limit free plan is a rare honest on-ramp. The gap — all 11 platforms on one flat EUR bill with analytics included, no workspace math, no tier cliff — is where SocialKit fits most teams posting across the major networks.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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The full head-to-head: every feature, platform, and price compared with Loomly.
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Best Planable alternativesSwitching away from Planable? The honest list of tools worth a look.
Agorapulse vs LoomlyAgorapulse and Loomly share a shelf in the social media management category but have very little in common beneath the surface. Agorapulse is a deep agency operating system — unified inbox, listening, ROI reporting, per-user pricing — aimed at mid-market agencies and brand teams that manage conversations as much as content. Loomly is a collaboration-forward content calendar built around approval workflows and post mockups, rebuilt into two tiers following its acquisition by Bending Spoons in January 2025. One critical platform difference: Loomly cannot publish to X (Twitter) at all, while Agorapulse offers X publishing via paid add-ons. This page compares both tools honestly on pricing, features, and platforms as of June 2026, and explains where SocialKit — a flat-EUR scheduler publishing natively to all 11 platforms, X included — fits teams that neither serves well.
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