Loomly and Tailwind solve quite different problems, which makes comparing them mostly a question of scope. Loomly — acquired by Bending Spoons in January 2025 — is a broad social media content calendar for teams, covering nine major platforms with approval workflows and post mockups, starting at $65/month (as of June 2026). Tailwind is a Pinterest-first scheduling and growth tool for creators and e-commerce sellers, publishing to Pinterest, Instagram, and Facebook, with a Free Forever tier and paid plans from $29.99/month. The two share almost no feature overlap: Loomly is about collaborative content management across many networks; Tailwind is about Pinterest growth, SmartSchedule, and Communities. Neither publishes to X (Twitter) or Mastodon. For buyers who want all 11 major platforms on one self-serve plan — Pinterest included, alongside the networks both tools miss — SocialKit is the flat EUR alternative on this page.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | Tailwind | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | 3 of 11 | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | No | Yes |
| Google Business | Yes | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | Pro lists at $29.99/mo ($17.99/mo billed annually)Free Forever plan also available; frequent % discounts (June 2026) | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Tiered plans metered by posts/month and AI credits | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | 1 on Pro · 3 on MaxPer Tailwind’s pricing-overview page (June 2026) | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | Free Forever plan (1 account, 5 posts/mo)No time-limited full trial listed on its pricing pages (June 2026) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | NoNone listed on tailwindapp.com pricing (June 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | 150/mo on Pro · unlimited on MaxPer Tailwind’s pricing-overview page (June 2026) | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | SmartSchedule (auto-optimal times) | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Within its 3 networksCross-posting covers Pinterest, Instagram, Facebook | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Yes |
| Calendar view | Unlimited calendars on every plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | Ghostwriter AI (metered credits) | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Pin design templates (capped designs/mo by plan) | Yes |
| Content library | Yes | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | NoTailwind does not publish to X, Threads, Bluesky, or Mastodon | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedPinterest keyword/SEO tools instead (June 2026) | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | 1 on Pro · 5 on MaxPer Tailwind’s pricing-overview page (June 2026) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | Not listedNot shown on Tailwind’s pricing pages (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | Pinterest-focused (Pin, board & profile insights) | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNo public API/webhooks shown on its pricing pages (June 2026) | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Email + chat, US-based team | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Pinterest-first bloggers and e-commerce sellers | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; Tailwind figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
Lists at $17.99/month billed annually, with 150 posts/month and 1 user. Max lists at $99.99/month ($49.99/month annually) and still includes only 3 social accounts. Posting and AI tools pause when plan limits are hit, per Tailwind’s FAQ. Tailwind runs frequent discounts — figures as of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Loomly and Tailwind prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Loomly and Tailwind are easy to separate by use case: Loomly is for collaborative teams managing many networks with sign-off processes; Tailwind is for Pinterest-focused creators who want specialist growth tools and possibly a free starting point. What neither does well is cover the full landscape of platforms — Loomly drops X and Mastodon; Tailwind drops almost everything except its three networks. If your strategy spans multiple platforms and you want one flat EUR plan that covers all 11 — including Pinterest, X, and Mastodon, with unlimited posts and no post quotas — SocialKit is built for that job. Team approvals are included on the €49/month flat plan, API + webhooks ship on every tier, and a 7-day money-back guarantee covers the billing risk.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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The full head-to-head: every feature, platform, and price compared with Loomly.
SocialKit vs TailwindThe full head-to-head: every feature, platform, and price compared with Tailwind.
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Best Tailwind alternativesSwitching away from Tailwind? The honest list of tools worth a look.
Later vs TailwindLater and Tailwind are both visual-first schedulers with loyal creator followings — and both are specialists rather than all-rounders. Later grew up on Instagram and publishes to eight networks, including TikTok and LinkedIn, though it dropped X in 2025. Tailwind grew up on Pinterest and publishes to just three: Pinterest, Instagram, and Facebook. Both cap monthly posts and meter AI credits on their lower plans. This page compares the two honestly — platforms, pricing, and limits as of June 2026 — and shows where a third option, SocialKit, covers all 11 major platforms on one flat EUR plan.
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