Metricool and Planoly aim at very different parts of the social media job. Metricool is an analytics-first suite — content planning, publishing, competitor tracking, and organic-plus-paid reporting packed into one dashboard — while Planoly is a visual-first planner that built its following on Instagram grid aesthetics. One is a reporting hub; the other is a creative canvas. Neither, however, covers all the same platforms: Metricool lacks Mastodon and charges extra for X, while Planoly skips Bluesky, Mastodon, and Google Business entirely and handles X only via reminder notifications. This page compares the two honestly on pricing, platforms, and team features as of June 2026, and shows where a third option, SocialKit, undercuts both with flat EUR pricing and all 11 platforms included.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Metricool | Planoly | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 10 of 11Also supports: Twitch | 8 of 11Also supports: Amazon | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | From €16/mo (Starter, 5 brands, billed annually)Listed prices exclude VAT; free plan available (June 2026) | $14/mo Starter billed annually ($16/mo monthly per help center)Verified on planoly.com/pricing, June 10, 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per brand — tiers scale by brand countX (Twitter) is a +$5/account add-on on every tier | Per social set + per user — extra sets $8–10/mo and extra users $3–5/mo (Growth/Pro only; no add-ons on Starter) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 5 brands on StarterA brand = one set of connected accounts; 10 brands lists at €29/mo | 1 eight-channel “social set” on Starter2 on Growth · 6 on Pro | 15 on Solo · 30 on Team |
| Free trial | Free plan (1 brand, 20 posts/mo)No full-feature trial of paid tiers listed on metricool.com/pricing (June 2026) | 14 days + free mobile tier (10 uploads/mo) | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot mentioned on planoly.com/pricing (verified June 10, 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited on paid plans (Fair Use Policy) · 20/month on Free | Unlimited uploads on all paid plansFree mobile tier capped at 10 uploads/mo | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| Per-platform customization | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | AI assistant, incl. on the free plan | Not listedNot shown in Planoly’s published plan details (June 2026) | Every plan (metered credits) |
| Post templates | Not listedNot shown on Metricool’s pricing page (June 2026) | Content templates | Yes |
| Content library | Not listedNot shown on Metricool’s pricing page (June 2026) | Built-in media libraryUnlimited uploads on all paid plans (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNo Bluesky or Mastodon; X publishing is reminder-based per Planoly’s own product page (June 2026) | Yes |
| Hashtag manager | Hashtag analyticsPer Metricool’s own comparison pages (June 2026) | Hashtag & user-tag groups | Yes |
| Collaboration | |||
| Team seats | Team & client management on AdvancedFrom €43/mo (15 brands), excl. VAT (June 2026) | 1 on Starter (no add-on seats) · 2 on Growth · 6 on Pro (extra users $3–5/mo) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Advanced planFrom €43/mo, excl. VAT (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown on Metricool’s pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | Core strength — in-depth analytics, competitor tracking, custom reports | IncludedReviewers say depth could be more comprehensive (G2/Capterra) | Included on every plan |
| API + webhooks | Metricool API on Advanced planZapier, Make & MCP; the free plan lists MCP access (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Every plan, incl. Solo |
| Support | Dedicated account manager on Custom tier | Email support | Email · priority on Enterprise |
| Verdict | |||
| Best for | Analytics-heavy marketers managing several brands | Creators planning a visual Instagram/Pinterest feed | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Metricool figures per their public pricing page; Planoly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Listed prices exclude VAT; 10 brands lists at €29/month. X (Twitter) is +$5/month per account on every tier. Approvals, client management, and API require Advanced from €43/month. As of June 2026.
Verified on planoly.com/pricing, June 10, 2026: $14/month billed annually ($16/month monthly, per their help center), 1 user, 1 eight-channel social set, unlimited uploads. A second social set or user requires upgrading to Growth at $24/month billed annually.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Metricool and Planoly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by what matters most to your workflow, not by brand recognition. Metricool is the better of the two if your week revolves around client reports, competitor benchmarks, and organic-plus-paid dashboards — its analytics heritage is a real differentiator that Planoly does not try to match. Planoly is the better of the two if the Instagram grid is your creative obsession — no other tool previews a feed the way it does. The gap between them is multi-network publishing with a small team: cross-posting to eleven platforms, including the newer open-web channels, on a price you can predict before the invoice arrives. That is the job SocialKit is built for — all 11 platforms, a 7-day free trial (€0.00 due today), a 7-day money-back guarantee, and API + webhooks on every flat EUR plan.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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The full head-to-head: every feature, platform, and price compared with Metricool.
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Later vs PlanolyLater and Planoly are the two best-known visual-first social media planners — both built their names on Instagram grid planning, and both are aimed at creators rather than enterprises. Later is the bigger platform, increasingly focused on influencer marketing since its Mavely merger, with its scheduling product listed from $25/month. Planoly is the original grid-planning tool: leaner, creator-flavored, and cheaper to start, listed at $14/month billed annually ($16/month on monthly billing, per its help center) as of June 2026. This page compares the two honestly — platforms, post caps, and pricing — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.
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