Planoly and Publer approach social-media scheduling from opposite ends of the design spectrum. Planoly earned its following by pioneering the Instagram grid preview — a drag-and-drop canvas where you arrange posts to see exactly how your feed will look before anything goes live — and today it serves creators and small brands who think in aesthetics first. Publer is a build-your-own scheduler: a low base price covers one social account, and you bolt on every extra account and team member as its own line item. Both have loyal users and meaningful strengths, and both leave genuine gaps. This page compares them honestly — pricing, platforms, and features as of June 2026 — and notes where SocialKit’s flat EUR pricing steps in as a third option.
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All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Planoly | Publer | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 8 of 11Also supports: Amazon | All 11Also supports: Telegram, WordPress | All 11 |
| Bluesky | No | Yes | Yes |
| Mastodon | No | Yes | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | No | Yes | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $14/mo Starter billed annually ($16/mo monthly per help center)Verified on planoly.com/pricing, June 10, 2026 | $5/mo base + $4 per extra account (Professional)Typical configured setups quoted around $12/mo · as of June 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Per social set + per user — extra sets $8–10/mo and extra users $3–5/mo (Growth/Pro only; no add-ons on Starter) | Modular — base covers 1 account, add-ons per account and per member | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 1 eight-channel “social set” on Starter2 on Growth · 6 on Pro | 1 account at the base priceExtras $4/mo (Professional) or $7/mo (Business); every 10th free | 15 on Solo · 30 on Team |
| Free trial | 14 days + free mobile tier (10 uploads/mo) | 7 days (Professional) · 14 days (Business) + free plan | 7 days — €0.00 due today |
| Money-back guarantee | Not listedNot mentioned on planoly.com/pricing (verified June 10, 2026) | 14 daysListed on publer.com/plans (June 2026) — VAT not included | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Unlimited uploads on all paid plansFree mobile tier capped at 10 uploads/mo | Unlimited scheduling on paid plans · 10 pending/account on Free | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown in Planoly’s published plan details (June 2026) | Business plan and upListed under Business-plan features (June 2026) | Yes |
| Per-platform customization | Not listedNot shown in Planoly’s published plan details (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown in Planoly’s published plan details (June 2026) | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Yes |
| Calendar view | Yes | Yes | Yes |
| Content & AI | |||
| AI assistant | Not listedNot shown in Planoly’s published plan details (June 2026) | AI Assist — Business plan and upNot listed for the Professional plan (June 2026) | Every plan (metered credits) |
| Post templates | Content templates | Not listedNot shown in Publer’s published plan details (June 2026) | Yes |
| Content library | Built-in media libraryUnlimited uploads on all paid plans (June 2026) | Drafts & post history (25 drafts on Free) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo Bluesky or Mastodon; X publishing is reminder-based per Planoly’s own product page (June 2026) | Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026) | Yes |
| Hashtag manager | Hashtag & user-tag groups | Hashtag suggestions — Business plan and up | Yes |
| Collaboration | |||
| Team seats | 1 on Starter (no add-on seats) · 2 on Growth · 6 on Pro (extra users $3–5/mo) | Pay per member+$2/mo each (Professional) · +$3/mo each (Business) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Not listedNot shown in Planoly’s published plan details (June 2026) | Team collaboration includedApproval specifics not shown in Publer’s published plans (June 2026) | Team & Enterprise plans |
| Comments on posts | Not listedNot shown in Planoly’s published plan details (June 2026) | Not listedNot shown in Publer’s published plan details (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedReviewers say depth could be more comprehensive (G2/Capterra) | Business plan and upUsers report on G2/Trustpilot that analytics depth is fairly basic | Included on every plan |
| API + webhooks | Not listedNot shown in Planoly’s published plan details (June 2026) | Publer API on Business and up“Access to Publer API” listed under Business features (June 2026) | Every plan, incl. Solo |
| Support | Email support | Help center + support · prioritized on Enterprise | Email · priority on Enterprise |
| Verdict | |||
| Best for | Creators planning a visual Instagram/Pinterest feed | Budget-minded users with 1–2 accounts who want a free plan | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Planoly figures per their public pricing page; Publer figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
Verified on planoly.com/pricing, June 10, 2026: $14/month billed annually ($16/month monthly, per their help center), 1 user, 1 eight-channel social set, unlimited uploads. A second social set or user requires upgrading to Growth at $24/month billed annually.
Base covers 1 social account, 0 team members; typical configured setups are quoted around $12/month (Professional) and $21/month (Business). All 11 networks list at $44/month on Professional per Publer’s own calculator. As of June 2026.
billed annually · €29/month billed monthly
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Pricing as of June 2026. Planoly and Publer prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by workflow and account count, not by brand. Planoly is the right call if visual grid planning for Instagram and Pinterest is genuinely your most important daily job — its feed canvas is best-in-class for that use case and the $14/month Starter is fair value for a single social set. Publer is the right call if you want a free or very-cheap starting point for one or two accounts, or if Telegram and WordPress are channels you actually publish to — its modular model rewards those with small, stable rosters and punishes those who keep adding networks. The gap between the two is where most growing creators and small teams actually live: posting to many networks, wanting AI and analytics without unlocking a pricier tier, and preferring one bill with no surprises. That is the case SocialKit is built for — all 11 platforms on one flat EUR plan, features included from the first plan up, with a 7-day trial and a 7-day money-back guarantee.
FAQ
Still weighing it up? These are the answers people look for before they switch.
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Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
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The full head-to-head: every feature, platform, and price compared with Planoly.
SocialKit vs PublerThe full head-to-head: every feature, platform, and price compared with Publer.
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Best Publer alternativesSwitching away from Publer? The honest list of tools worth a look.
Later vs PlanolyLater and Planoly are the two best-known visual-first social media planners — both built their names on Instagram grid planning, and both are aimed at creators rather than enterprises. Later is the bigger platform, increasingly focused on influencer marketing since its Mavely merger, with its scheduling product listed from $25/month. Planoly is the original grid-planning tool: leaner, creator-flavored, and cheaper to start, listed at $14/month billed annually ($16/month on monthly billing, per its help center) as of June 2026. This page compares the two honestly — platforms, post caps, and pricing — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.
Buffer vs PublerBuffer and Publer are two of the most popular budget schedulers — and both make you do a little math. Buffer bills per channel: every connected account adds $5/month on Essentials or $10/month on Team. Publer bills modularly: a $5/month base covers one account, then each extra account adds $4–7/month and each teammate $2–3/month (as of June 2026). Both cover all 11 major platforms, and both have free plans. This page compares the two honestly — pricing models, feature gating, and the fine print — and shows where a third option, SocialKit, replaces both meters with one flat EUR plan.