PublerSendibleSocialKit

Publer vs Sendible — and the alternative worth knowing

Publer and Sendible take opposite approaches to social media management. Publer is a modular, build-your-own scheduler that starts at a low base price and grows per social account and per teammate — with a free plan for light users and broad platform coverage that stretches to Mastodon and Pinterest. Sendible is a UK-based, agency-oriented platform with tiered USD plans aimed at freelancers and client-facing teams, offering client workflow tooling and a 14-day no-card trial, but missing Pinterest and Mastodon from its supported-network list. This page compares pricing, platforms, and team features honestly as of June 2026 — and introduces SocialKit, a flat-EUR third option for teams that want all 11 platforms without a per-account meter or an agency-suite price tag.

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See the full three-way comparison

Publer vs Sendible vs SocialKit at a glance

All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.

Feature and pricing comparison between Publer, Sendible, and SocialKit, as of June 2026
FeaturePublerSendibleSocialKit
Platforms
Platforms supportedAll 11Also supports: Telegram, WordPress9 of 11All 11
BlueskyYesYesYes
MastodonYesNoYes
ThreadsYesYesYes
Google BusinessYesYesYes
PinterestYesNoYes
Pricing & trial
Entry price$5/mo base + $4 per extra account (Professional)Typical configured setups quoted around $12/mo · as of June 2026$29/mo (Creator)$25/mo billed annually ($300/year) — 1 user, 6 profiles (verified June 10, 2026)€29/mo flat (€17.40/mo billed annually)
Pricing modelModular — base covers 1 account, add-ons per account and per memberTiered — steep jumps: $29 → $89 → $199 → $299+ per monthFlat plans — all 11 platforms included, no per-network pricing
Social accounts included1 account at the base priceExtras $4/mo (Professional) or $7/mo (Business); every 10th free6 on Creator · 24 on Traction49 on Scale ($199/mo) — as of June 202615 on Solo · 30 on Team
Free trial7 days (Professional) · 14 days (Business) + free plan14 days — no card required7 days — €0.00 due today
Money-back guarantee14 daysListed on publer.com/plans (June 2026) — VAT not includedNoNone listed on sendible.com/pricing (June 2026)7 days
Publishing & scheduling
Scheduled postsUnlimited scheduling on paid plans · 10 pending/account on FreeUnlimited queue, but daily send caps: 100–500/user/day by planSmart queues: 10 (Creator) · 30 (Traction) · 70 (Scale) · unlimited from Advanced (June 2026)Unlimited on every plan
Best-time auto-postingBusiness plan and upListed under Business-plan features (June 2026)Not listedNot shown on Sendible’s pricing page (June 2026)Yes
Per-platform customizationNot listedNot shown in Publer’s published plan details (June 2026)“Tailor posts for each platform”Itemized in their features table (June 2026)Yes
First-comment schedulingProfessional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026)Instagram first comment (hashtags)Confirmed in their pricing-page FAQ (June 2026)Yes
Calendar viewYesScheduling & smart queuesPer sendible.com (June 2026)Yes
Content & AI
AI assistantAI Assist — Business plan and upNot listed for the Professional plan (June 2026)“Unlimited AI Credits” on all plansAI Assist itemized in their features table (June 2026)Every plan (metered credits)
Post templatesNot listedNot shown in Publer’s published plan details (June 2026)Not listedNot shown on Sendible’s pricing page (June 2026)Yes
Content libraryDrafts & post history (25 drafts on Free)Content ideas & suggestionsPer sendible.com (June 2026)Yes
Thread posts (X, Threads, Bluesky, Mastodon)Professional plan and up“Schedule 1st comments & threads” listed on Professional (June 2026)Not listedNot shown on Sendible’s pricing page (June 2026)Yes
Hashtag managerHashtag suggestions — Business plan and upNot listedNot shown on Sendible’s pricing page (June 2026)Yes
Collaboration
Team seatsPay per member+$2/mo each (Professional) · +$3/mo each (Business)1 on Creator · 4 on Traction · 7 on Scale2 on Team · unlimited on Enterprise
Approval workflowTeam collaboration includedApproval specifics not shown in Publer’s published plans (June 2026)Agency-grade approvalsClient workflows are Sendible’s core focusTeam & Enterprise plans
Comments on postsNot listedNot shown in Publer’s published plan details (June 2026)Team collaboration toolsPer sendible.com (June 2026)Team & Enterprise plans
Integrations & support
AnalyticsBusiness plan and upUsers report on G2/Trustpilot that analytics depth is fairly basicReports & analytics toolsIncluded on every plan
API + webhooksPubler API on Business and up“Access to Publer API” listed under Business features (June 2026)Not listedNot shown on Sendible’s pricing page (June 2026)Every plan, incl. Solo
SupportHelp center + support · prioritized on EnterpriseHelp center + support teamEmail · priority on Enterprise
Verdict
Best forBudget-minded users with 1–2 accounts who want a free planAgencies managing many clients with agency-grade workflowsPosting to many platforms on one flat EUR plan

Pricing as of June 2026. Publer figures per their public pricing page; Sendible figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.

Pricing face-off: Publer vs Sendible vs SocialKit

Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.

Publer Professional

$5/month base + $4 per extra account

Base covers 1 social account, 0 team members; typical configured setups are quoted around $12/month (Professional) and $21/month (Business). All 11 networks list at $44/month on Professional per Publer’s own calculator. As of June 2026.

  • Modular billing — every extra account and member adds to the bill
  • AI Assist, analytics, best-time posting gated to the Business plan
  • Free plan: 3 accounts, excludes X, 10 pending posts per account
  • 7-day trial on Professional, 14-day on Business
  • 14-day money-back guarantee listed (VAT not included)
See Publer's pricing

Sendible Creator

$29/month (about $25/month billed annually)

Creator includes 1 user, 6 profiles, and a 100-post daily send limit. Next tiers: Traction $89/month (4 users, 24 profiles) and Scale $199/month (7 users, 49 profiles). As of June 2026.

  • 1 user and 6 social profiles on the entry plan
  • Daily send limit on every plan (100–500 posts/user/day)
  • No Pinterest or Mastodon publishing
  • 14-day free trial, no card required
  • No money-back guarantee listed
  • Next tier (Traction) jumps to $89/month
See Sendible's pricing
All 11 platforms included

SocialKit Solo

17.40/month

billed annually · €29/month billed monthly

  • 15 social accounts across all 11 platforms
  • Unlimited scheduled posts
  • AI on every plan
  • API + webhooks on every plan
  • 7-day free trial + 7-day money-back guarantee
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Pricing as of June 2026. Publer and Sendible prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.

The verdict: Publer, Sendible, or SocialKit?

Each tool genuinely wins somewhere. Here is the honest split.

Publer wins when…

  • You need a free-forever plan — Publer’s free tier covers up to 3 social accounts (excluding X), while Sendible has no equivalent free option (as of June 2026)
  • Pinterest and Mastodon are in your publishing mix — Publer covers both natively; Sendible’s supported-network list lacks both as of June 2026
  • You manage only 1–2 accounts on a tight budget — Publer’s $5/month Professional base (typical configured setups quoted around $12/month) can be cheaper than Sendible’s Creator plan, listed at $29/month (as of June 2026)

Sendible wins when…

  • You run an agency managing multiple clients — Sendible’s client-specific approval flows, vertical solutions for franchises and multi-location brands, and white-label options on higher tiers are its genuine speciality
  • You want unlimited AI on every plan without upgrading — Sendible advertises "Unlimited AI Credits" across all tiers; Publer gates AI Assist to its Business plan (as of June 2026)
  • You want the longest possible no-card evaluation window — Sendible’s 14-day trial requires no credit card and is more generous than Publer’s standard 7-day Professional trial

SocialKit wins when…

  • You post to all 11 platforms — SocialKit includes Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Threads, Bluesky, Pinterest, Mastodon, and Google Business on every flat EUR plan (€29/month, or €17.40/month billed annually), while Publer meters per account and Sendible lacks Pinterest and Mastodon entirely
  • You want analytics, AI, and best-time posting without upgrading to a higher tier — Publer gates those features to its Business plan; SocialKit includes them from the Solo plan upward
  • You want predictable flat EUR billing — Publer’s invoice grows with every account and teammate added; Sendible jumps from $29 to $89/month the moment you need a seventh profile or a second seat; SocialKit’s price is a flat monthly number
  • You want API and webhooks on every plan — Publer reserves API access for Business and up; Sendible’s pricing page does not list API access at all (as of June 2026); SocialKit ships both on every plan, including Solo

Bottom line

Pick by workflow type, not brand recognition. Publer is the better of the two for individuals and small teams who want a free plan, a low per-account entry price, or native Mastodon and Pinterest publishing — the modular model works best when you have only a handful of accounts and do not need the features locked behind the Business tier. Sendible is the better of the two for agencies managing many clients, where client-facing approval workflows, white-label options on higher tiers, and unlimited AI on every plan justify the stepped-up pricing. The gap both tools leave open is predictable flat pricing across all 11 platforms — which is where SocialKit sits: AI and analytics from Solo, API + webhooks on every tier, flat EUR plans, and a 7-day money-back guarantee.

FAQ

SocialKit vs Publer vs Sendible: frequently asked questions

Still weighing it up? These are the answers people look for before they switch.

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Skip the Publer-or-Sendible dilemma — try the flat-priced third option

Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.

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Buffer and Publer are two of the most popular budget schedulers — and both make you do a little math. Buffer bills per channel: every connected account adds $5/month on Essentials or $10/month on Team. Publer bills modularly: a $5/month base covers one account, then each extra account adds $4–7/month and each teammate $2–3/month (as of June 2026). Both cover all 11 major platforms, and both have free plans. This page compares the two honestly — pricing models, feature gating, and the fine print — and shows where a third option, SocialKit, replaces both meters with one flat EUR plan.

Hootsuite vs Sendible

Hootsuite and Sendible are both built for managing social media at scale — but for very different buyers. Hootsuite is an enterprise social intelligence platform priced per seat, listed from $99 per user per month on annual billing. Sendible is a UK-based agency suite with tiered plans from $29/month, built around client workflows and white-label reporting (both as of June 2026). This page compares the two honestly — pricing, platforms, daily posting limits, and team features — and shows where a third option, SocialKit, covers the publishing job on one flat EUR plan.