How to Connect Google Business Profile to a Scheduler

Step by step

1. 1

   Open the accounts area in SocialKit

   After signing in, navigate to your workspace settings and locate the section where social accounts are listed. As of June 2026, you will see all 11 supported platforms with an option to add or connect each one. Find Google Business Profile in the list and select the add or connect action next to it.

   Tip: If you manage multiple brands in SocialKit, make sure you are in the correct workspace before connecting — a GBP location attached to the wrong workspace can cause scheduling confusion later.

2. 2

   Start the Google authorization flow

   SocialKit launches Google's own OAuth consent screen in a new window or redirect. You will be asked to sign in to the Google account that owns or manages the Business Profile. As of June 2026, sign in with the Google account tied to that location — not a generic Gmail if the Profile is managed through a Google Workspace or separate account.

   Tip: If you are already signed in to a different Google account in your browser, the consent screen may default to that one. Use a private/incognito window, or switch accounts before clicking connect, to ensure you authorize the correct Google account.

3. 3

   Review and accept the requested permissions

   Google's consent screen will list the permissions SocialKit is requesting. As of June 2026, connecting a GBP location for scheduled publishing requires access to manage and publish your Business Profile posts. Review the listed scopes, confirm they match what you expect, and click the allow or continue button on Google's screen. SocialKit never sees your Google password — only a revocable access token is issued.

4. 4

   Select the Business Profile location to connect

   After you approve permissions, SocialKit will show the Business Profile locations your Google account can access. If you have a single location, it will appear automatically. For accounts managing multiple locations, a list of location names and addresses is shown — select the specific location you want to schedule for. You can repeat this process to connect additional locations as separate accounts within SocialKit.

   Tip: Location names in the picker come from your GBP dashboard. If a location appears with a placeholder or incomplete address, update the name in Google Business Profile first, then reconnect — that name is what will show on scheduled posts in SocialKit.

5. 5

   Confirm the connection and verify the details

   Back in SocialKit, the newly connected location should appear in your accounts list showing the business name, address, and account type. Check that the address and business name match the location you intended to connect. This confirmation step is especially important for multi-location accounts where it is easy to select the wrong branch.

6. 6

   Schedule a test update to verify end-to-end publishing

   Compose a short "What's New" update — a sentence about a product, service, or upcoming event — and schedule it a few minutes in the future. When it publishes, check your Google Business Profile listing directly (search for your business name on Google Maps or Search) to confirm the post appears. As of June 2026, GBP updates of the "What's New" type published via the Business Profile API typically appear within a few minutes of the scheduled time, though Google's review processes can occasionally delay or hold posts.

   Tip: Some post types, including Offers and Events with date ranges, carry additional required fields such as start and end dates or coupon codes. Verify which post types SocialKit supports for GBP in the composer as of June 2026 — the available options may expand over time.

Best practices

• Connect as an owner or manager of the GBP location, not a member — member-level Google accounts cannot authorize third-party publishing access as of June 2026.
• For businesses with multiple locations, connect each location separately and label them clearly in SocialKit so scheduling is never sent to the wrong branch.
• Reconnect proactively if you change the Google account password or revoke app permissions in your Google account security settings — an expired token will silently fail to publish.
• Check your GBP listing directly after scheduling the first post to confirm the connection is live and posts are appearing as expected before queuing a full content calendar.
• GBP posts of the "What's New" type have historically expired after approximately seven days on a rolling basis — factor this into your cadence and plan fresh posts at least weekly to maintain consistent visibility.
• Use the best-time data at /best-time-to-post/google-business as a starting point for slot timing, but check your own GBP Insights for the hours your specific audience is most active.

Good to know

Do it in SocialKit