How to Add Photos to Your Google Business Profile

Step by step

1. 1

   Sign in to Google Business Manager

   Go to business.google.com and sign in with the Google account that is a verified Owner or Manager of the profile. If you manage multiple locations, select the correct profile from the location list. As of June 2026, you can also access the profile dashboard by searching your business name on Google and clicking "Edit profile" in the Knowledge Panel, if you are signed in on that device.

   Tip: If you do not see an "Edit profile" button in the Knowledge Panel, your account does not have manager-level access. Ask the profile Owner to add you at business.google.com > Users.

2. 2

   Navigate to the Photos section

   Inside the Google Business Manager dashboard, look for the "Add photos" or "Photos" section. As of June 2026, the navigation label is typically found in the left-hand menu or under the "Edit profile" panel. Click it to open the photo upload interface, which separates photos by type: Logo, Cover, and additional categories such as Interior, Exterior, At work, Team, and Identity.

   Tip: On mobile, open the Google Maps app, search for your business, tap your profile listing, then tap "Add photos" — the categories are the same as the desktop interface.

3. 3

   Upload your logo photo

   Select the Logo category and upload a square image. As of June 2026, Google recommends a minimum of 250 × 250 px, with 720 × 720 px as the preferred resolution, in JPG or PNG format under 5 MB. Your logo appears next to your business name in some map and search placements. Use a clean version of your mark on a solid or transparent background — avoid decorative borders that shrink the visible logo area.

   Tip: Check the /sizes/google-business-logo-size page for the current verified dimensions and any recent spec changes before finalizing your upload.

4. 4

   Upload your cover photo

   Select the Cover category and upload a landscape-oriented image. As of June 2026, the recommended cover photo size is 1080 × 608 px (a 16:9 aspect ratio), minimum 480 × 270 px, JPG or PNG, under 5 MB. The cover photo is the large image displayed prominently at the top of your Knowledge Panel in search results — choose a high-quality shot that represents your location or team at its best. Google may also substitute a Street View image or user-contributed photo if no cover is set.

   Tip: Keep key visual content away from the edges — Google occasionally crops covers to different aspect ratios depending on the device and search layout. Check the /sizes/google-business-cover-photo-size page for the latest safe-zone guidance.

5. 5

   Add interior, exterior, product, and team photos

   Switch between the Interior, Exterior, At work, Team, and Product categories (the exact set of tabs may vary by business category as of June 2026). For each type, upload JPG or PNG images at least 720 × 540 px, recommended up to 3000 × 2250 px (a 4:3 ratio), under 5 MB per image. Interior and exterior shots help customers recognize your location; team photos build trust; product images directly influence purchase decisions. Google recommends at least three photos per category for best visibility.

   Tip: Photos appear in search results and Maps within a few minutes to a few hours of upload, though Google occasionally holds new images for a brief quality review before making them publicly visible.

6. 6

   Add a photo to a Google Business Update, Offer, or Event post

   Go to the Posts tab inside Google Business Manager and click "Add update" (or "Add offer" / "Add event"). Each post type allows you to attach a single photo: upload a JPG or PNG image at the recommended 1200 × 900 px (4:3 ratio), minimum 400 × 300 px, under 5 MB. Write your caption (as of June 2026, Updates support up to approximately 1,500 characters; Offers and Events include additional fields for title, start/end dates, and an optional CTA button). Click Publish to post immediately — or, if you want to schedule it in advance, use SocialKit instead of publishing natively (see the note below).

   Tip: GBP Update posts have historically expired and stopped displaying after approximately 7 days. Offers and Events stay visible through their end date. Plan a publishing cadence that keeps at least one active post visible at all times.

7. 7

   Schedule recurring photo-carrying posts with SocialKit

   For photo-carrying Updates, Offers, and Events that you want to plan and publish automatically on a schedule — rather than manually each time — connect your Google Business Profile to SocialKit. In SocialKit, create a new post, select your GBP account as the destination, choose the post type (Update, Offer, or Event), attach your photo, write your caption, and set a date and time. SocialKit auto-publishes the post to Google Business Profile at the scheduled moment. You can queue a month of Updates in a single session and cross-post each one to Facebook, Instagram, or LinkedIn with per-platform caption adjustments in the same composer.

   Tip: SocialKit's 7-day free trial (€0.00 due today) lets you schedule your first GBP posts and confirm the auto-publish flow before committing to a paid plan.

Best practices

• Upload at least one photo in each category (Logo, Cover, Interior/Exterior) before launching any paid local search campaign — profiles with complete photo sets receive significantly more profile views than those with only a logo.
• Refresh your cover photo seasonally or around major promotions; a current cover signals an actively managed profile and may improve click-through rates in local search results.
• Use the recommended 4:3 aspect ratio (1200 × 900 px) for all post photos as of June 2026 — this crops cleanly across all GBP surfaces (Knowledge Panel, Maps, mobile search) without letterboxing or edge clipping.
• Keep post captions factual and location-specific: phrases like "open this Saturday in [City]" or "new menu item available now" outperform generic marketing copy in local search intent contexts.
• Plan a minimum one Update post per week using SocialKit's calendar — Google's own research has indicated that businesses posting regularly see higher engagement metrics, and Update posts expire after roughly 7 days, so a consistent queue prevents your profile from showing zero active posts.
• After uploading new photos natively, check your GBP profile from a private browser or a different device to confirm the images render correctly in the Knowledge Panel — occasionally Google may display an older photo as the primary image despite a newer upload.

Good to know

Do it in SocialKit