Last updated: 2026-04-30 · Google Business Profile · By SocialKit Team
Local businesses typically post the same update on Google Business Profile and Facebook separately, doubling the manual work. SocialKit lets you compose once, customise the copy per platform, and schedule both to publish at the same time — no tab-switching, no copy-paste.
Before you start
You need an active SocialKit account — the 7-day free trial requires €0.00 today and covers all 11 platforms including both GBP and Facebook.
On the Google Business side, your Profile must be verified in Google Search Console or Google Maps, and you must be an owner or manager of the profile. On the Facebook side, you must be an admin of a Facebook Page — as of June 2026, Meta's API does not permit third-party tools to post to personal Facebook profiles, only to Pages.
Have both accounts connected to SocialKit before you reach Step 3. If you haven't linked them yet, go to workspace settings → Accounts and connect Google Business Profile (you'll select your location after the Google OAuth screen) and Facebook (you'll pick your Page after the Meta OAuth screen).
In SocialKit, click "Create post" (or equivalent in your workspace — the label can vary). In the account picker at the top of the composer, select your Google Business Profile location and your Facebook Page. Both should appear as connected accounts; selecting both means one draft will publish to each.
Tip: If a connected account is missing from the picker, return to workspace settings and verify the connection is still active — tokens can expire after a password change or when a platform rotates credentials.
Draft the update text in the shared body field. This becomes the base copy for both platforms. Keep the character count in mind: as of June 2026, Google Business Profile posts support up to approximately 1,500 characters for the description field, while Facebook Page posts can be considerably longer — but shorter, punchier text typically performs better on both.
Tip: Use the free Google Business character counter at /tools/google-business-character-counter while drafting so you can see at a glance whether your copy fits within GBP's limits before switching to per-platform tweaks.
SocialKit's per-platform customisation panel lets you edit the copy independently for each destination. Switch to the Google Business Profile variant to adjust wording for search-intent readers — they are often looking for hours, offers, or a reason to visit. Switch to the Facebook variant to add a more conversational tone, an emoji, or a call-to-action link in the post body. Neither change affects the other platform's copy.
Tip: GBP posts expire after approximately 7 days for certain post types (as of June 2026) — if your update is time-sensitive, keep the GBP copy action-focused so it drives clicks before the post disappears from the Knowledge Panel.
Attach a photo in the shared media panel. The recommended aspect ratio for a Google Business Profile post image is 4:3 (ideally 1200 × 900 px or wider), while Facebook feed images display best at roughly 1:1 or 1.91:1 depending on the post format. If the platforms need different crops, upload separate images using the per-platform media override — as of June 2026, SocialKit allows you to set different images per destination.
Tip: Check /sizes/google-business-post-size and /sizes/facebook-post-size for the current recommended dimensions before uploading, as Google and Meta periodically update their display specs.
Google Business Profile distinguishes between post types: "What's New / Update", "Offer", and "Event" — each with slightly different fields. As of June 2026, SocialKit supports scheduling GBP Update (What's New), Offer, and Event posts. Offers and Events carry additional fields (start/end dates, promo codes); fill those in the composer before scheduling, and confirm the available fields in the composer for the post type you choose.
Set a date and time for the post to go live. Both platforms will publish at the same scheduled moment. For local businesses, mid-week mornings are a common starting point for GBP posts (when prospective customers are searching for services), while Facebook Page engagement data often points to mid-morning or early evening. Use the best-time guides at /best-time-to-post/google-business and /best-time-to-post/facebook as starting points, then refine against your own SocialKit analytics over time.
Tip: Avoid scheduling GBP posts more than seven days out for time-sensitive offers — GBP posts of certain types are removed from the Knowledge Panel automatically after approximately 7 days, so timing precision matters more than it does on Facebook.
Click "Schedule" (or "Publish now" if you want immediate delivery). Both posts enter the queue. SocialKit will auto-publish to your Facebook Page at the scheduled time. For Google Business Profile, auto-publishing is handled directly via the Business Profile API as of June 2026 — no manual step required on your phone. After the scheduled time passes, check each platform to confirm both posts are live and displaying correctly.
As of June 2026, SocialKit's Google Business Profile integration schedules all three main GBP post types: Update (What's New), Offer, and Event. Offer and Event posts carry additional fields such as start/end dates, promo codes, and event titles — fill those in the composer before scheduling so the post appears correctly on your listing. Available fields per post type can shift with the Business Profile API, so confirm the options shown in the composer at the time you schedule.
As of June 2026, Meta's Graph API does not permit third-party applications to publish to personal Facebook profiles — only to Pages where the connected user holds admin or editor rights. If you want to share an update on a personal profile as well as a Page, you will need to do that step manually after the scheduled Page post goes live.
Google Business Profile posts of certain types (particularly What's New updates) are removed from the Knowledge Panel after approximately 7 days, though they remain accessible in the Posts tab of your GBP dashboard. Plan your posting cadence with this in mind — weekly scheduling keeps your profile consistently active and avoids a gap in visible posts.
SocialKit's cross-post composer lets you write once and publish simultaneously to Google Business Profile, Facebook, and all 9 other supported platforms — with per-platform copy and image customisation built in. Start your 7-day free trial with €0.00 due today.
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FAQ
The questions people ask before they schedule — answered honestly, hedged where platform behavior changes.
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