Loomly and Planoly occupy very different corners of the social media scheduler market, and the mismatch starts with their intended audiences. Loomly is a team-and-workflow tool — a content calendar built around approval processes, per-network post mockups, and multi-user collaboration, with Starter listed at $65/month as of June 2026. Planoly began as the pioneer of Instagram grid planning and still leans into the creator and visual-brand experience, pricing accounts in per-client "social sets" from $14/month billed annually. Neither tool auto-publishes to every major network: Loomly cannot post to X (Twitter) at all, and Planoly posts to X and Amazon via manual reminders only. If you want a third option that covers X with true auto-publishing, plus Mastodon and Google Business, on flat EUR pricing, SocialKit fills that gap.
€0.00 due today · cancel anytime · 7-day money-back guarantee
All three tools side by side, grouped by category. Pricing and feature availability as of June 2026.
| Feature | Loomly | Planoly | SocialKit |
|---|---|---|---|
| Platforms | |||
| Platforms supported | 9 of 11Also supports: Snapchat | 8 of 11Also supports: Amazon | All 11 |
| Bluesky | Yes | No | Yes |
| Mastodon | No | No | Yes |
| Threads | Yes | Yes | Yes |
| Google Business | Yes | No | Yes |
| Yes | Yes | Yes | |
| Pricing & trial | |||
| Entry price | $65/mo (Starter)Lists at $49/mo billed yearly (June 2026) | $14/mo Starter billed annually ($16/mo monthly per help center)Verified on planoly.com/pricing, June 10, 2026 | €29/mo flat (€17.40/mo billed annually) |
| Pricing model | Bundled tiers — Starter, then a steep jump to Beyond with no mid-tier | Per social set + per user — extra sets $8–10/mo and extra users $3–5/mo (Growth/Pro only; no add-ons on Starter) | Flat plans — all 11 platforms included, no per-network pricing |
| Social accounts included | 12 on Starter · 60 on Beyond | 1 eight-channel “social set” on Starter2 on Growth · 6 on Pro | 15 on Solo · 30 on Team |
| Free trial | Free trial — no credit cardLoomly’s own pages list both 7 and 15 days (June 2026) | 14 days + free mobile tier (10 uploads/mo) | 7 days — €0.00 due today |
| Money-back guarantee | NoNone listed; yearly plans are a 12-month commitment with no early termination (June 2026) | Not listedNot mentioned on planoly.com/pricing (verified June 10, 2026) | 7 days |
| Publishing & scheduling | |||
| Scheduled posts | Not listedPost limits not shown on Loomly’s pricing page (June 2026) | Unlimited uploads on all paid plansFree mobile tier capped at 10 uploads/mo | Unlimited on every plan |
| Best-time auto-posting | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| Per-platform customization | Post mockups per networkPer Loomly’s own feature pages (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| First-comment scheduling | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Yes |
| Calendar view | Unlimited calendars on every plan | Yes | Yes |
| Content & AI | |||
| AI assistant | AI content, AI replies & Brand IntelligencePer Loomly’s homepage marketing (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Every plan (metered credits) |
| Post templates | Content ideas & daily inspiration | Content templates | Yes |
| Content library | Yes | Built-in media libraryUnlimited uploads on all paid plans (June 2026) | Yes |
| Thread posts (X, Threads, Bluesky, Mastodon) | Not listedNo X or Mastodon publishing; thread features not shown (June 2026) | Not listedNo Bluesky or Mastodon; X publishing is reminder-based per Planoly’s own product page (June 2026) | Yes |
| Hashtag manager | Not listedNot shown on Loomly’s pricing page (June 2026) | Hashtag & user-tag groups | Yes |
| Collaboration | |||
| Team seats | 3 on Starter · unlimited on Beyond | 1 on Starter (no add-on seats) · 2 on Growth · 6 on Pro (extra users $3–5/mo) | 2 on Team · unlimited on Enterprise |
| Approval workflow | Yes | Not listedNot shown in Planoly’s published plan details (June 2026) | Team & Enterprise plans |
| Comments on posts | Collaboration & approval comments | Not listedNot shown in Planoly’s published plan details (June 2026) | Team & Enterprise plans |
| Integrations & support | |||
| Analytics | IncludedSome users on G2 report limited depth | IncludedReviewers say depth could be more comprehensive (G2/Capterra) | Included on every plan |
| API + webhooks | Not listedNot shown on Loomly’s pricing page (June 2026) | Not listedNot shown in Planoly’s published plan details (June 2026) | Every plan, incl. Solo |
| Support | Help center + chatUsers report on Trustpilot that human-support channels were cut after the 2025 acquisition | Email support | Email · priority on Enterprise |
| Verdict | |||
| Best for | Teams wanting approval workflows who don’t post to X or Mastodon | Creators planning a visual Instagram/Pinterest feed | Posting to many platforms on one flat EUR plan |
Pricing as of June 2026. Loomly figures per their public pricing page; Planoly figures per their public pricing page. Both may change. SocialKit facts per our own pricing page.
Entry plans compared. SocialKit prices are in EUR; all 11 platforms included — no per-network pricing.
12 social accounts and 3 users. Next tier: Beyond at $332/month billed monthly ($249/mo yearly) for 60 accounts and unlimited users. Yearly plans are a 12-month commitment. As of June 2026.
Verified on planoly.com/pricing, June 10, 2026: $14/month billed annually ($16/month monthly, per their help center), 1 user, 1 eight-channel social set, unlimited uploads. A second social set or user requires upgrading to Growth at $24/month billed annually.
billed annually · €29/month billed monthly
€0.00 due today · cancel anytime · 7-day money-back guarantee
Pricing as of June 2026. Loomly and Planoly prices are taken from their public pricing pages (linked above) and may change. Full SocialKit plan details on our pricing page.
Each tool genuinely wins somewhere. Here is the honest split.
Bottom line
Pick by your team setup and the channels you actually publish to. Loomly is the stronger choice when a team approval workflow is the whole point, especially if Snapchat is in your posting mix — though its lack of X limits its usefulness for many content strategies, and its two-tier pricing ladder has a very steep second step. Planoly is the stronger choice for visual creators who treat Instagram or Pinterest as their flagship and want a polished grid planning experience, plus the niche bonus of Amazon reminder scheduling. The overlap between the two — X auto-publishing, Mastodon, a flat EUR price, and API access on every plan — is where SocialKit is built to serve the majority of multi-network posting teams.
FAQ
Still weighing it up? These are the answers people look for before they switch.
€0.00 due today · cancel anytime · 7-day money-back guarantee
Every SocialKit plan includes all 11 platforms, analytics, AI, and API + webhooks — no per-channel meters, no per-seat pricing. Try it free for 7 days.
€0.00 due today · cancel anytime · 7-day money-back guarantee
The full head-to-head: every feature, platform, and price compared with Loomly.
SocialKit vs PlanolyThe full head-to-head: every feature, platform, and price compared with Planoly.
Best Loomly alternativesSwitching away from Loomly? The honest list of tools worth a look.
Best Planoly alternativesSwitching away from Planoly? The honest list of tools worth a look.
Later vs PlanolyLater and Planoly are the two best-known visual-first social media planners — both built their names on Instagram grid planning, and both are aimed at creators rather than enterprises. Later is the bigger platform, increasingly focused on influencer marketing since its Mavely merger, with its scheduling product listed from $25/month. Planoly is the original grid-planning tool: leaner, creator-flavored, and cheaper to start, listed at $14/month billed annually ($16/month on monthly billing, per its help center) as of June 2026. This page compares the two honestly — platforms, post caps, and pricing — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.
Planoly vs TailwindPlanoly and Tailwind are both visual-first planners with deep creator roots — and they overlap far less than their reputations suggest. Planoly is the original Instagram grid planner, now auto-publishing to seven channels with reminder-based slots for X and Amazon, listed from $14/month billed annually. Tailwind is a Pinterest growth machine — a Pinterest developer partner since 2012 — that publishes to just Pinterest, Instagram, and Facebook, with monthly post quotas and AI credits metering every plan. This page compares the two honestly — platforms, quotas, and pricing as of June 2026 — and shows where a third option, SocialKit, out-publishes them both on one flat EUR plan.