Also known as Google My Business, GMB.
Quick definition
Google Business Profile is a free Google tool that lets businesses manage how they appear in Search and Maps, including hours, photos, and reviews.
Platforms
Part of the SocialKit social media glossary — browse every term.
Google Business Profile (formerly Google My Business) is a free listing tool that lets businesses control how they appear in Google Search and Google Maps. A completed profile surfaces your address, phone number, hours, website, photos, service menu, and customer reviews when someone searches for your business by name or browses nearby results in your category. For local and service-area businesses, the profile is often the first — and sometimes only — digital touchpoint a prospective customer encounters before deciding to call, visit, or move on.
Google Business Profile sits at the intersection of local SEO and social-style content. The Posts feature lets businesses publish updates, offers, and events directly to the profile; these appear on the Knowledge Panel in search results — real-time content reaching people who are already searching for you. Because the searcher has high purchase intent by definition, a click on a Profile Post is commercially more valuable than equivalent reach on a discovery-oriented social feed. Review responses are equally public and reputationally significant: a consistent pattern of courteous, timely replies signals a well-managed business to both prospective customers and, according to Google's published guidance, to the platform's local ranking signals.
A local restaurant publishes a "weekly special" post to its Google Business Profile every Monday morning. The post appears in Maps results for anyone searching nearby lunch options through the week. The manager notices that weeks with a published post consistently produce more inbound calls than quiet weeks — a correlation the Profile's built-in insights surface without any external analytics setup. The same effort that maintains the social calendar keeps the listing active.
Treat the Posts feature like a low-friction social channel: one to two posts per week covering offers, events, or seasonal items. Keep text direct — searchers skimming a Maps result are in a decision moment, not a browsing mood, so every word should earn its place. Respond to every review within 24 hours, positive and critical alike. Complete every profile section: Google's own documentation consistently identifies completeness — accurate hours, photos, a description, and a service list — as a factor in how prominently a listing appears in local results.
Where SocialKit fits
SocialKit supports Google Business Profile as one of its 11 connected platforms, so you can schedule weekly listing posts from the same content calendar you use for Instagram, LinkedIn, and every other network in your mix.
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FAQ
Quick answers to the questions people ask most about this term.
SocialKit posts to all 11 platforms from one calendar and tracks how every post performs, so the numbers explain themselves. Try it free for 7 days.
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