Cross-posting

How to cross-post from Facebook to Pinterest

Facebook to Pinterest is a cross-posting route that demands two simultaneous rewrites — one for the canvas, one for the copy. A Facebook post lives in a landscape or square frame (1200 × 630 px or 1080 × 1080 px), fed to a social news feed where conversational, engagement-first copy wins. A Pinterest Pin lives tall at 1000 × 1500 px, displayed in a masonry discovery feed where the point of every image is to earn a click through to your website. Drop a landscape Facebook image into Pinterest without reframing it and you lose the height advantage that makes Pins stop the scroll.

The copy problem is equally sharp in reverse. Facebook gives you 63,206 characters and rewards a warm, conversational hook. Pinterest gives you a 100-character title and a 500-character description — together, less than one percent of Facebook’s budget — and those characters need to read like a search result, not a status update. This guide covers the canvas reframe, the keyword rewrite, the link field you have to add, and the exact steps to do it manually or through SocialKit.

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Facebook vs Pinterest: the spec deltas

Everything that changes between the two composers, side by side.

Facebook → Pinterest spec mapping. Limits last verified June 2026; platforms change these quietly, so check the composer when in doubt.
SpecFacebook (from)Pinterest (to)
Primary canvas1080 × 1350 px · 4:5 (post)1000 × 1500 px · 2:3 (pin)
Caption limit63,206 characters (feed truncates after a few lines with “See more”)Title 100 characters · description 500 characters
Video lengthLong feed uploads supported (hours); Facebook Reels are far shorter — check the composer for your account’s capVideo Pins from 4 seconds up to 15 minutes per Pinterest’s published specs; shorter performs better organically
HashtagsSupported but lightly used — one or two at most reads native on FacebookTreated as plain keywords — Pinterest search matters more than tags
Aspect reframeLandscape 1200 × 630 px or square 1080 × 1080 px — optimized for the Facebook news feedPinterest recommends 1000 × 1500 px (2:3) tall — landscape images claim less vertical space and compete poorly in the masonry grid
Destination linkOptional — Facebook posts can include a URL but feed posts also work without oneCore field — every Pin should carry a clickable destination link; a Pin without one is a dead end for search-driven visitors
Copy intentConversational, engagement-first — hooks, reactions, questions, and social CTAs perform in the news feedSearch-snippet first — keyword-forward titles and descriptions that answer the query "what does this link deliver?" drive Pin discovery

The good news

What transfers cleanly

  • The image file itself: a JPEG or PNG uploaded to Facebook exports at its original resolution and re-uploads to Pinterest with no quality loss — the pixel data is platform-neutral.
  • Square Facebook images (1080 × 1080 px): a 1:1 image is accepted by Pinterest and displays without cropping, giving up some vertical height compared to the recommended 2:3 but requiring no reframe before pinning.
  • The first sentence of a well-written Facebook caption: if the Facebook post opens with a direct, descriptive statement, that sentence often works as a Pin title nearly verbatim — titles allow 100 characters, with roughly the first 40 visible in the feed.
  • Product and article links: the destination URL a Facebook post points to becomes the Pin’s first-class destination link, giving visitors a direct click path to your site that Facebook’s feed rarely provides as cleanly.
  • Evergreen informational content: tutorials, recipes, how-to posts, and product showcases that performed on Facebook tend to have genuine search value on Pinterest — the same topic earns traffic through different mechanisms on each platform.

The fine print

What breaks in transit

  • The landscape or square canvas: a 1200 × 630 px Facebook image is too wide and too short for Pinterest’s masonry feed — Pinterest’s own specs recommend 1000 × 1500 px (2:3); a landscape image claims far less vertical space and competes poorly against tall Pins in the same grid.
  • Caption length — severe truncation: Facebook captions accept up to 63,206 characters; a Pinterest description holds only 500, with the title limited to 100 characters. Virtually every Facebook caption exceeds the combined 600-character budget, so the copy must be rewritten from scratch, not trimmed.
  • Conversational copy style: Facebook audiences respond to social, first-person, engagement-driven text; Pinterest is effectively a search engine, and its feed rewards keyword-forward descriptions that answer the query "what would someone type to find this?" — pasted Facebook copy reads oddly in that context.
  • Hashtag conventions: Facebook hashtags are used very lightly (one or two at most reads native); Pinterest treats hashtags as plain searchable keywords, so well-chosen keywords woven into the description outperform any tag list, and a Facebook-style one-or-two-tag caption leaves significant discoverability on the table.
  • Engagement-oriented CTAs: Facebook phrases like "share this with a friend", "drop your thoughts below", or "tag someone who needs this" have no equivalent on Pinterest, where the intended next action is always clicking through to the linked destination.

Step by step: by hand vs with SocialKit

The manual way

  1. Export the original image from your design tool or asset folder — never a screenshot of the live Facebook post, which introduces compression artifacts and may include Facebook’s UI chrome.
  2. Reframe the canvas to 1000 × 1500 px (2:3): open the image in your editor and extend the background, reposition the focal point, or add a text overlay strip at the top or bottom — whatever claims the full tall frame without cropping the subject.
  3. Write a keyword-first title of up to 100 characters (roughly 40 will show in the feed): lead with the topic phrase someone would actually search, not a social hook.
  4. Distill the Facebook caption into a 500-character description that reads like a search snippet — front-load the most descriptive phrase, and swap any engagement prompts for a natural statement of what the linked content delivers.
  5. Paste the destination URL into the Pin’s link field: this is the page you want traffic on, whether it’s the article, product, or landing page the Facebook post was driving toward.
  6. Save the Pin to the most specific matching board and spread pinning across the week rather than batching — Pinterest rewards consistent output over bursts.

With SocialKit — compose once, customize per network

  1. Compose once: attach your Facebook landscape/square crop to the Facebook variant and the reframed 2:3 Pinterest crop to the Pinterest variant in SocialKit’s composer, then select both networks — one compose session, the right image on each.
  2. Customize per network on the same screen: keep the conversational Facebook caption on the Facebook variant and write a fresh keyword-first title and description for the Pinterest variant, without leaving the compose view.
  3. Schedule each platform into its own rhythm: Facebook posts into your audience’s peak engagement windows, Pinterest as a steady drip across the week to match how Pinterest’s feed surfaces fresh content.
  4. Let SocialKit publish automatically, then compare results in its analytics — Pinterest wins tend to accumulate over weeks, so judge Pin performance on a longer window than you would a Facebook post.
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Pro tips

Tip 1

Build one tall master and one landscape crop from the same source file: the 1000 × 1500 px version goes to Pinterest, the 1200 × 630 px or 1080 × 1080 px version to Facebook — no auto-crop ever decides what your audience sees.

Tip 2

Treat the Pin description as a search-engine snippet, not a caption: put the exact phrase someone would type into Pinterest search into the first 40 characters of the title, then expand naturally in the description — conversational Facebook language is the one thing to actively avoid here.

Tip 3

Add the destination link even when the Facebook post didn’t include one: a Pin without a link is a dead end; a Pin with a link to your article, product, or site is what Pinterest’s audience expects, and it is the primary way Pinterest drives referral traffic.

FAQ

Facebook → Pinterest questions

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Can I pin a Facebook image directly to Pinterest without resizing?

You can, but you’ll give up significant reach. Pinterest accepts a wide range of aspect ratios, but its own specs recommend 2:3 (1000 × 1500 px), which claims full height in the masonry feed and competes better against other Pins. A landscape 1200 × 630 px Facebook image appears noticeably shorter in that grid. Reframing to tall 2:3 is the single highest-impact change you can make before pinning.

How do I compress a long Facebook caption into a Pinterest description?

You have a 100-character title and a 500-character description — together, less than a long Facebook paragraph. Don’t trim; rewrite. Ask: what would someone type into Pinterest search to find this? Put that phrase in the title’s first 40 characters, then answer the question "what does this link deliver?" in two or three keyword-rich sentences. Drop all engagement prompts (share, comment, tag), which have no purpose on Pinterest.

Do Pinterest hashtags help if I’m cross-posting from Facebook?

Pinterest has de-emphasized hashtags for years and treats them as plain searchable keywords rather than discovery signals. Keywords woven naturally into your title and description are more effective than appending a tag list. If you carry over Facebook’s one-or-two hashtags, they’ll do little — spend those characters on descriptive phrasing instead.

What if my Facebook post didn’t have a destination link?

Add one before pinning. A Pin without a link is a closed loop — Pinterest audiences expect to click through to a website, article, or product page. If the Facebook post was promoting your own content, link to it directly. If the post was engagement-only (a question, a poll, a reaction prompt), it may not have obvious search value on Pinterest and may not be the best candidate for cross-posting.

Keep reading

Pinterest → FacebookTikTok → FacebookInstagram → FacebookInstagram → PinterestFacebook → InstagramFacebook → TikTokFacebook schedulerPinterest schedulerFacebook dimensionsPinterest dimensionsBest time to post on FacebookBest time to post on PinterestWhat is cross-posting?

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